Forward Thinking Companies Look “Backwards”

By Cheval John

We are told to not dwell on the past.

That is very sound advice because we might be missing out on the possibilities of improving ourselves and our business.

It is the same thing with old social media advice regarding certain tactics to grow our audience.

These tactics which worked in the past will not work right now because social media changes all the time.

Sometimes, it might be good to look at the past because you can appreciate the journey to being where you are right now in your business and life.

Have you notice why users of WordPress see their blog posts archived from most recent to the oldest?

Or your podcast archive from the newest to the very first episode?

You might also see on Twitter and Facebook the posts going “backwards” too.

Mel Robbins‘ message on the Video Advice YouTube channel, gives a deeper explanation indirectly on why it is important to look backwards in order to move forward.

Hope you enjoy.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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