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Forward Thinking Companies Look “Backwards”

By Cheval John

We are told to not dwell on the past.

That is very sound advice because we might be missing out on the possibilities of improving ourselves and our business.

It is the same thing with old social media advice regarding certain tactics to grow our audience.

These tactics which worked in the past will not work right now because social media changes all the time.

Sometimes, it might be good to look at the past because you can appreciate the journey to being where you are right now in your business and life.

Have you notice why users of WordPress see their blog posts archived from most recent to the oldest?

Or your podcast archive from the newest to the very first episode?

You might also see on Twitter and Facebook the posts going “backwards” too.

Mel Robbins‘ message on the Video Advice YouTube channel, gives a deeper explanation indirectly on why it is important to look backwards in order to move forward.

Hope you enjoy.

Madalyn Sklar: Online Community Builder and Social Media Influencer

By Cheval John

Starting today, I will be posting about each of the podcast episodes from What’s The Word? here on the blog.

You will be seeing snippets of videos from the Vallano Media TV’s YouTube channel in addition to the full episode which airs on BlogTalkRadio.

The videos are edited from Blue Jeans Network, which I use to record the majority of the podcast on Facebook Live.

The original blog posts will continue as always.

Today’s podcast episode features Madalyn Sklar, host of the #TwitterSmarter podcast and Twitter Chat.

Madalyn is a social media influencer who has built online communities in the age of the internet and now social media.

She started #TwitterSmarter podcast in early 2015 as a way to find out from experts their number one twitter tips people can use to grow their audience.

The podcast became so popular she decided to create a Twitter chat with the same name and it grew even more popular.

Madalyn was also among the first people in Houston to use Twitter in 2007.

In this episode, you will hear:

The history lesson of the formation of social media

What led her to start Go Girls Music Online Community

How she was among the first to live tweet an event at South By Southwest in 2008

How running Go Girls Music Twitter Chat prepared Madalyn to have “immediate” succuss with the current #twittersmarter twitter chat.

Video Snippet from Vallano Media TV

Full Podcast Episode on BlogTalkRadio

Here is the upcoming recording on Facebook Live on the business page:

Deirdre Breakenridge, CEO of Pure Performance Communication- 4 p.m. eastern, 3 p.m. central

If you have a guest you want featured on the show, please leave a comment below.

September Newsletter

By Cheval John

What is your normalcy in life? Seeing this place is part of my routine here. #houstonstrong #VallanoMedia

A post shared by cheval john (@chevaljohn) on

I missed the deadline of publishing this newsletter and I am sorry.

The adoptive city of Houston and most of the Texas Gulf Coast recently went through what many called the worst flooding in United States history due to Hurricane Harvey.

This city and state always pull through the toughest times and this is no different.

In this newsletter, you will hear how you can help many houston area residents recover and heal from the floods in addition to the articles below.

Note: The first article is about a Houston company who are feeding the first responders and others in the recovery process from the storm.

Heroes In Houston: Cake and Bacon Feeding The Front Lines-Melany Berger of MelanyGuydlines

Day 5: Musings on Leadership & Influence

Growing Your Community Through E-Mail

By Cheval John

Today’s blog post is the beginning of a series on how you can grow a community for your business.

Having a community is highly important because you bring together like-minded people who will support each other.

Social media has amplified the opportunity for anyone to build a community.

At the end of the day, social media platforms is just rented land.

You could lose the audience you built over time due to the algorithm changes or the disappearance of the social platforms.

One of the ways to maintain the community you have built over time is with the old fashion e-mail list.

Your e-mail list is your very own real estate.

It allows you to build an audience over time.

Even if you end up losing followers due to the disappearance of the platforms, your e-mail list will help you maintain your audience due to consistency in providing value to them.

Here’s what not to do when building your e-mail list from social media.

1. DO NOT SEND AN AUTOMATED DIRECT MESSAGE

Just because someone followed you on social media does not give you the right to send automated direct messages to like their facebook page or subscribe to your website.

This gives off the impression you are only looking to sell to them and people hate being sold to.

2. COPY THEIR E-MAIL ADDRESS FROM GROUPS PAGES

This is very unprofessional because they did not give you permission to add them to your blog.

3. HAVE POP-UPS ON YOUR WEBSITE

This is annoying because a person will be reading your blog post and all of a sudden, they get out of rhythm due to the pop-up e-mails.

You might believe it is a quick way to capture the visitors to your site before they leave.

However, this tactic will damage your business because people know they will be spammed with pop-ups every time they visit your site.

You must focus on providing value to your audience which is solving their pain points consistently.

When you do this, your visitors will decide on their own you are worth listening too and eventually sign up for your e-mail list.

Do you have anything to add? You can leave your comments below