Archive | February 2018

Jessica Ann, Author and Founder of Jessica Ann Media

By Cheval John

February 14, 2018

Today’s episode of What’s The Word? features Jessica Ann, who is the founder of Jessica Ann Media.

She is the author of the book, “Humanizing Your Brand” which she self-published in 2016.

Jessica spent years working as a producer for national media outlets including Sirius XM in Washington, D.C. before striking out on her own with her company.

She is the host of the podcast, “The Art of Humanity,” where she interviews leaders about being your true authentic self in business.

Jessica has been featured in media outlets including The Huffington Post.

In this episode, you will hear:

-What Inspired Jessica To Become An Entrepreneur

-Why She Started Her Podcast

-Why Businesses Should Be On Social Media

-Should Businesses Be On Live Video

This episode was recorded on Facebook Live via Blue Jeans Network.

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

You can subscribe to the show either in Apple Podcasts, Stitcher and Google Play Music.

Website: www.jessicaannmedia.com

Twitter: @itsjessicann

Quotes from Jessica Ann on:

STARTING A PODCAST

I always love podcasts.

I love the fact that I can just be who I am and I can show up on audio and talk to my guests.

I love video too, don’t get me wrong.

But sometimes, it can take away from the experience of the intimate setting of the podcast.

We’re finding growth like through the roof across the board in terms of podcasting.

I didn’t even know it would become such a trend that it is today.

When I first started, I just kind of got this calling and I wanted to talk with people around the globe about what they are working on in a way that would not only help me personally and professionally, but also help my listeners and my potential clients and anyone really who’s listening learn something from the interviews in my podcast.

LIVE VIDEO

You got to figure out what works for you.

In today’s day and age, you have to be on video.

You really need to be on any platform that conveys your message in the most human and real way.

Video gives you that option.

I’m going to be doing more video in the coming months.

I’m excited.

I am evolving.

We are all kind of going through this huge shift in communications and how we talk to each other today.

It’s exciting.

I just need to get out of my comfort zone and I’m sure other people out there might relate to that as well in terms of how we get out in the world.

There are so many different ways we can talk to people and we want to do what number one feels right and true to ourselves.

Also, the way that can make the most impact and video is definitely an expression to do that.

UPCOMING FACEBOOK ALGORITHM CHANGE

As a person in business, I really don’t want to get freaked out over any of these changes.

Algorithms changes all the time.

Business has changed all the time.

We just have to attribute it to an ongoing evolution of the web.

We’ll see what happens over time.

I’m personally not freaking out.

I know some of my dear colleagues and friends are not freaking out either.

I also see some people not happy with it.

Looking back at how google changed their algorithm like penguin and all those silly names a few years ago.

We figure it out as we go.

You can’t freak out.

You just have to grow with what’s happening in the technology world.

They are multiple ways outside of facebook to get in front of your customers today.

Facebook is not the be-all, end-all of marketing granted it is very huge platform.

They are many other options and you don’t necessarily have to be there if it’s not working for you.

I’m a big believer in business and making an impact.

I’m also a big believer in listening and exploring and figuring out what’s working and what’s not and then moving on from there.

WRITING THE BOOK “HUMANIZING YOUR BRAND”

What led me to create this book was people in the business world aren’t accessible.

They write dry jargon language that is incomprehensible and it’s so much more simple than that.

I got tired.

There was a book that was written in 1999 called “The Clue Train Manifesto”

It really just about the evolution of communications.

That was the first point in history where people started writing about this concept.

I quoted it in my book too.

That inspired me to realize we’re shifted so much since 1999 and we need to continue to communicate with our customers in an accessible human way.

So I needed to figure out how to convey this information to the world in a way that was accessible.

The book poured through me.

I had to write it and I had to self-publish it.

I always want to peel back the layers.

It’s like an onion.

How do we really get to the core of who we are.

Not just as a business, but as a human being.

So that’s what I hope to convey in my book.

THE DIGITAL MEDIA WORLD

We can all leave a digital crumb so easy today.

Before going into any type of media or message, ask yourself, “Is This Valuable?”

Can people really get value out of what I’m about to say or broadcast to the world.

We all do that in our own unique way.

That’s a thread I like to ask myself personally and I help my clients as well and all of their communication.

How do we make ourselves a value to the world.

Be out there as much as you possibly can.

Podcast Anniversary Milestone Worth The Wait

By Cheval John

February 7th, 2018

Today’s episode of What’s The Word? featuring Kate Frappell, Design Lead at ManageFlitter is a very special show.

Kate is also the co-host of It’s A Monkey Podcast and is the producer of the popular twitter chat, #socialroi, hosted by Madalyn Sklar.

This episode marks the fifth year anniversary when I started the podcast on this very day.

I basically used my cell phone to host the show because I felt at that time I did not have the resources to spend on a microphone or editing type of equipment that goes into podcasting.

The platform I still use to this day to launch this show, blogtalkradio, made it simple for non-tech people like me to schedule the show and allow me and the guest to dial into the platform.

From there, the show goes live as an online radio show and then they process the interview and turn it into a podcast feed to distribute to iTunes (now apple podcasts), stitcher and google play music.

I honestly had planned to start the podcast in january after I had created the account with blogtalkradio.

However, the guest basically changed her mind and let me know she could not be a part of the podcast.

This taught me a lesson which I basically would recommend to anyone who is thinking about starting a podcast.

Never ask someone outside of the people you know very well to be a guest on your show if you are just starting out with a podcast.

Most of the time, the outside people will be nervous because they do not know what to expect if you are launching a podcast for the first time.

It is much better to have a track record of your show when you are pitching to most of the big name people because they want to make sure that your podcast fits their business or their brand.

My first guest was a professor at Sam Houston State University (SHSU), who had served in the white house during the ford and reagan administration.

I will admit that a bit of miscommunication led to a shaky start in the early going of the show.

But when the guest arrived, the show went well and had over a 1,000 downloads to my surprise.

In the first year and a half of hosting the show, the majority of my guests were professors and college coaches from S.H.S.U.

From there, the guest became more diverse due to the fact that publicist were reaching out to me to interview their clients and even from building long term friendships on social media.

Then the live stream revolution changed the direction in how I host the show.

Meerkat was launched in february of 2015 and was introduced at South by Southwest the following month of the same year.

Ironically, Periscope was launched in March of that same year and became an “instant hit” with consumers.

The live video platform, blab, was launched around mid-summer of 2015.

This app was the first to host entirely on computer and not on smartphones which gave people like me who did not own phones with apps at that time to participate in the live streaming revolution.

It also had the ability to record the live stream which would be saved as an mp4 video and a mp3 audio which made it easy for me to upload to blogtalkradio.

This also made me realized that I would need a quality microphone to make the live stream work.

So I bought my first microphone and jump right in the live streaming revolution.

As the saying goes, social media changes in an instant.

And that is what happened to the live streaming apps.

Meerkat disappeared within a year and blab basically disappeared in that same time frame.

While Periscope later integrated with Twitter and Facebook Live was officially launched in early 2016.

What is interesting to note is that the smart video companies have pivoted their services to be as compatible with the bigger social media platforms which are dominating the live streaming revolution.

Platforms like Zoom and Blue Jeans Network, which has been in business for years before the live streaming revolution, integrated their platform with the likes of YouTube Live and Facebook Live.

So now I am recording all of my podcast using facebook live via blue jeans network and today’s episode is part of it.

In this episode, you will hear:

-how Kate decided to become a designer
-how she became the lead designer for ManageFlitter
-what inspired Kate to live in Canada for an extended period of time
-the importance of live streaming
-why businesses should embrace social media

This episode was recorded on Facebook Live via Blue Jeans Network in January of this year before ManageFlitter’s one year anniversary of hosting the #socialroi chat.

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

Website: www.katefrappell.com

Twitter: @katefrappell

Quotes from Kate Frappell on:

STARTING THE #SOCIALROI TWITTER CHAT

I think mainly we just wanted to get the manageflitter name out there and better build relationships with our customers and our audience.

From our point of view, get inside the minds and find out what products they are using, how they are using them, why they like certain things and learn from them so that we can implement it into the internet social as well.

It’s been really good.

When I first started, I was like, “Oh, I’m not sure this twitter chat thing is all about” and now, I really like it.

I think they’re great.

I’ve met a lot of great people through twitter and joined all sorts of different twitter chats and had opportunities like this to talk on podcasts.

It’s been really good.

Great exposure as well.

That’s sort of the journey for #socialroi.

BUSINESSES HOSTING OR PARTICIPATING IN TWITTER CHATS

Twitter chats are an opportunity to log in and chat with other like-minded people or people who know more than you.

If you are an entrepreneur and you want to learn about, let’s say, social media marketing, you could jump on the #socialroi chat and find out how you can improve your return on investment using social media.

Everybody in the chat talking about the same thing.

We have different topics every week and you can just learn so much as an individual or as a small business.

You can meet people who give you business opportunities.

It’s sort of a never-ending cycle.

I think it’s really worth putting the time into networking.

From a personal point of view, I mean a lot of entrepreneurs starting out are very busy and there is a lot of networking events that you physically have to attend.

But for a twitter chat, you just have to log in.

You do not have to even leave your desk.

I think it’s fantastic.

LIVE STREAMING

I think it’s still growing to be honest.

I do watch some live streams, but they are not the first thing I go and look at.

If I log into facebook, I’m sort of just scrolling through my newsfeed as I am used to.

But, I will click on the occasional live stream and they end up being very valuable.

So I think it’s just a matter of time before people kind of adopt and get use to watching these live videos and understanding who’s behind the businesses that are hosting them.

I think I read recently that 80% of people would rather watch a video than read something, especially people on social media.

I think it’s gonna be good.

I think it’s really going to take off.

The other thing as well is it’s evergreen.

For example, even if someone’s not watching this video right now, it’s going to be on your facebook page and people can come back and watch it at any time.

PODCASTS

Podcasting is becoming more popular definitely.

Even if you look now at the amount of softwares that are out there to help with podcasting.

One of the big problems we have with the monkey podcast is not getting enough analytics.

The fact that Apple is actually building this software to look into the analytics of podcast listeners is saying a lot like where podcast is going, how popular it is, why people are listen to it.

Business people and entrepreneurs are going to need it if they are going to take on podcasting.

It has a lot of potential especially with mobile devices now.

It’s nice to listen to something other than music sometimes.

WORKING REMOTELY

We use slack internally.

That makes it super easy to message each other.

Slack made a huge difference in opening that communication online.

Plus, the time zone is not terrible.

9 a.m. in Sydney, Australia is about 2 p.m. pacific time here in the west coast of Canada.

So I have the morning by myself and then the afternoon, everybody is online.

It’s basically like working in Sydney, Australia in the afternoon.

It’s been really good.

Twitter obviously helps as well.

Everybody is on twitter quite a bit because the whole product surrounds twitter.

I would say that there’s e-mails as well and a little bit of skype.

Really, I just have to credit slack.

ON MOVING TO CANADA

What led me to come over here was I’ve always really liked Canada for some reason.

My aunt would give me travel guides to Canada for Christmas.

In 2015, I did a lot of traveling to New York, East Coast Canada, West Coast Canada and Alaska before going back home.

I got a taste of the different parts of Canada and most of the highlights which is sort of the nature of the bus tours.

I really like the west coast of Canada and knew I wanted to come back here.

I kept working and saved money.

Then I was like, “You know what, I really want to go and live there.”

I applied for my visa and I got it.

I had a chat with Kevin (Garber), who is the boss of Manage Flitter and he thought about it for a bit and said, “Look, we rather you keep the job and work remotely than quit.”

I said, “Thank you.”

I really like the team.

It worked out really well.

That’s how I ended up here.

BUSINESS OWNERS OR EMPLOYEES WORKING REMOTELY

I would recommend it in the sense.

If you have not worked remotely before, it’s a whole new adventure.

Make sure you put the time into your day and have the discipline to work, but also have the discipline to switch off because you can just stretch your work day out forever.

I’m finding a good balance and the flexibility is amazing.

So sometimes, if I want to do something fun in the morning, I can and then I can start my day a little bit later and I’ll be online when everyone in Australia is online and I can work a little bit late into the night to make up for that.

It’s a huge learning curve from a working career perspective.

If you go to a new place, it’s a whole new culture to learn.

You make a lot of new friends.

You have to put yourself out there.

It sort of pushes you outside of your comfort zone which is really important I think.

Who would you like to be a guest on What’s The Word? in the future? You can leave your comment below.

Chelsea Peitz, Snapchat Expert and Author of “Talking In Pictures”

By Cheval John

January 31st, 2018

Today’s episode of What’s The Word? features Chelsea Peitz, who is a snapchat influencer and author.

Chelsea works in the real estate industry and has built her brand using snapchat.

Many have thought that a business can’t see the return on investment (roi) with using snapchat because of the content disappearing in 24 hours.

Chelsea basically saw different as she formed a deep friendship with people who are now business partners via the snapchat app.

This has inspired Chelsea to write her book, “Talking In Pictures.”

She also hosts, “Chelschat,” a show about the latest third party apps and softwares to better improve your social media experience.

Chelsea has taken that same concept and launched her YouTube channel by the same name earlier this year.

In this episode, you will hear:

-what led her to join snapchat
-if snapchat will make it through this year
-the process of writing her book
-taking the leap into entrepreneurship

The show was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

Chelsea’s LinkedIn Account

Snapchat: Chelsea.Peitz

Quotes from Chelsea Peitz on:

JOINING SNAPCHAT

My personality is kind of an all in personality.

So I committed to using it every single day for an entire year.

And I found some people that were in my industry.

Those four people turned out to be my closest friends in life and business partners now.

We have done so many things together.

We have created a community online.

We have created conferences.

If I would have told my mom two years ago that I was getting on a plane to meet strangers that I had never actually met in person, she would have said, “What are you doing, that’s unsafe. What are you thinking?”

There is something to communicating and building relationship with the camera that made me really think about how the landscape of social media and marketing was really changing and how we were creating these very close intimate relationships with people through the cameras in our smartphones that always had with us.

I started using snapchat and I didn’t know what to do.

So I said, “I’ll just make a show and I’ll share marketing tips everyday.”

As I kind of got into that, I kind of became known as the marketing person, the social media person.

Then I started doing a little bit more of my personal life and kind of my hilarious sense of humor.

I started to see an exponential change in the relationships that I had with people and I realized that you can’t do business all the time on snapchat, instagram stories and facebook stories because people really want relatability and relatability is the most underutilized marketing tactic today.

Going into this new adventure, I almost unknowingly built this global virtual board of directors and I can now reach out and collaborate with them and say, “I need somebody to teach me how to do YouTube.”

I have a great snapchat friend who is a YouTube expert.

Or I need somebody to teach me how to do SEO.

I have a great snapchat friend who’s an SEO expert.

The cool thing is that we’ll help each other and it’s like nothing I’ve never experienced before.

For me, snapchat is gonna have a very special place in my heart forever.

I’ll be very sad one day if they don’t exist.

There is something about holding someone in your hand everyday and watching their life.

You can’t fake who you are every single day all day forever.

So people really get to know who you are.

WRITING THE BOOK “TALKING IN PICTURES”

When I sat down with those people, “those strangers” if you will that I had never met before, we went to Salt Lake City and spent the weekend there and I brought my closest friend.

We were sitting in a Starbucks and my closest friend said to me “It’s really weird that it seems like you’ve known each other for years and I’m watching y’all talk and it’s just like you just saw each other yesterday.”

So that made me start to really think “What is different about snapchat” at the time because this was right when facebook live starte coming out before instagram stories.

It wasn’t specifically the platform itself.

It was the key elements that app brought to people which now other apps have.

It was really about the intimacy of the camera and showing your face because neuroscience we can’t help but connect with somebody when we see them eye-to-eye.

It was the psychological triggers of us going in there and getting feedback and wanting more.

It really changed from something that had happened in the past where we post something on facebook or twitter that had already happened to being this real-time visual communication which was a really fundamental shift in how we were creating communities and communication.

I didn’t rally know that when I started writing the book but I knew there was something that I wanted to do.

I documented that entire experience (writing the book) through snapchat and I will tell you that people sent me snaps of them holding my book and said, “I’m so excited. I watched you for a year writing this book on snapchat.”

That was really cool and that’s something very different about what you can do with these camera first platforms.

You can bring people into your story and become part of your journey.

You can document what you are doing and you never have to sell or give a sales pitch.

You don’t have any sales objections to overcome.

People will come to you and ask you to buy your product or sign up for whatever.

It’s the greatest experience ever and everything I do from here on out is camera first.

I also interviewed people for the book because I wanted to share the community and those people were really part of that journey with me because they saw the different pieces that were happening.

TRADEMARKING CHELSCHAT

You see all these big names and what-have-you and people say, “How did you come up with the name?”

Nine times out of ten, it’s completely accidental.

I was trying to rebrand a couple of months ago and I called my snapchat people that I talk to everyday.

I said, “I just need to come up with a brand name. I’m gonna do a YouTube channel.”

All of them were like, “When I think of you, I think of Chelschat”

It just came out.

It wasn’t anything that I had specifically planned.

People on the street call me that.