YouTube Are The Kings Of Live Streaming
By Cheval John
I have written before about how major media organizations are using live streaming to broadcast events.
Today have proven what we are going to be seeing for decades to come.
We have witness probably for the first time ever the bringing in of the new year from major cities around the world.
Previously, we would have seen reports of cities from around the world bringing in the new year after the event has occurred.
For us here in the United States, it brings a long yearning to see the celebrations of the new year especially from the new year’s eve celebrations in New York City on major television networks.
Many major networks brought us the live streaming from their location like the Canadian Broadcasting Corporation (CBC).
However, I have to give a lot of credit to The Telegraph, a british daily newspaper, who somehow managed to live stream the New Year’s Eve celebrations from around the world.
The good thing about this was there was not any commentary at all and no commercials.
We only saw from the party goer’s point of view the anticipation of the New Year.
For those of us who watch the New York City’s celebrations on a regular basis, we actually saw in real time from the participants point of view.
The live streaming of the New Year’s Eve celebration was broadcast from the YouTube account of The Telegraph.
Facebook Live is my favorite platform to live stream events because it is for my own community.
However, they are only allowed to live stream for up to four hours unless they have recently made changes.
I will admit YouTube are the kings of live streaming because their platform is video based from the beginning.
Plus, you can live stream you event as long as you want without any limitations.
I can say this year will be very epic and hope everyone will take stake in what we are about to see in the continuous evolution of social media.
LinkedIn Is A Social Media Platform
By Cheval John
LinkedIn, which was created in 2003, is a unique business platform because it allows many of us to connect and build our network.
People can find podcast guest, post their skills, work history and other things that can allow them to find work.
It can also allow small business owners to find their ideal clients.
LinkedIn has also moved into the live streaming space recently.
Those who have a large following have access to live stream their events and shows.
I had written before about how to connect with people on LinkedIn by sending a personalized message.
It seems to me that they have taken the advice well as I have been seeing personalized invitation from those who I have not met in real life.
Though this is great, I have started to see a very disturbing trend: spamming
When I have seen the personalized invitation, I look at the person’s account and I then accept them.
A few days later, that same person is sending sales pitch in the messages.
I immediately delete the message and then disconnect with them.
When you send sales pitches after connecting, it shows:
1. You are very desperate
2. You just looking for a drive-by sale
3. You have not done your research.
Though LinkedIn is a business platform, you should not be selling to someone the minute they connect with you.
What you should be doing instead is building trust.
Ways that you can build credibility on LinkedIn
1. Interact with people.
If someone post something that is of value, you should share on their account how the article impacted them.
2. You can share articles yourself.
If you find an article that you believe will benefit your network, you should share it in your feed.
Even if no one comments at first, when you share articles consistently, someone might end up commenting and more than likely, end up connecting with you.
3. Write articles yourself on LinkedIn publishing platform
The LinkedIn publishing platform is still important despite what some might say.
It shows your expertise.
Plus, when your network see that you put a lot of time and effort in writing your article consistently, they will feel compelled to do business with you.
In their minds, they are thinking if you can give away all of this information for free, they will be willing to pay you to help them solve their pain points.
You can re-purpose your blog post on the LinkedIn publishing platform.
Just make sure to put a disclaimer saying: “This article first appeared in this blog”
To conclude, LinkedIn is not just a business platform.
It is a place where you can build valuable friendships.
One can argue that LinkedIn is a social media platform.
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