By Cheval John

Podcasting is still an important medium to get your message out to the world.

According to these statistics compiled by Convince and Convert:

75% of Americans are Now Familiar with Podcasting. …
55% of Americans Have Listened to a Podcast. …
Podcast Listeners Have Grown 37.5% in 3 Years. …
37% of Americans Listen to Podcasts Monthly. …
Monthly Podcast Listeners Have Grown 54% in 3 Years. …
Half of Americans Ages 12-34 Listen to Podcasts Monthly.

Podcasting is still the lowest medium out there because they are about 500 million blogs in the world.

The blogosphere is over saturated.

If have a blog, it can be very difficult to find the right audience because it seems like everyone is talking about the same topic.

Combine it with a podcast and you have a much better chance to grow your business.

Vicki O’Neill took advantage and started her own podcast, Connect The Dots, which interviews business leaders on marketing strategies.

I had the opportunity to interview her on What’s The Word? to find out what led her to start her own podcast and how entrepreneurship helped her to be a better business professional.