Vicki O’Neill: Host of Connect The Dots Podcast

By Cheval John

Podcasting is still an important medium to get your message out to the world.

According to these statistics compiled by Convince and Convert:

75% of Americans are Now Familiar with Podcasting. …
55% of Americans Have Listened to a Podcast. …
Podcast Listeners Have Grown 37.5% in 3 Years. …
37% of Americans Listen to Podcasts Monthly. …
Monthly Podcast Listeners Have Grown 54% in 3 Years. …
Half of Americans Ages 12-34 Listen to Podcasts Monthly.

Podcasting is still the lowest medium out there because they are about 500 million blogs in the world.

The blogosphere is over saturated.

If have a blog, it can be very difficult to find the right audience because it seems like everyone is talking about the same topic.

Combine it with a podcast and you have a much better chance to grow your business.

Vicki O’Neill took advantage and started her own podcast, Connect The Dots, which interviews business leaders on marketing strategies.

I had the opportunity to interview her on What’s The Word? to find out what led her to start her own podcast and how entrepreneurship helped her to be a better business professional.