October 10, 2020  

Vicki O’Neill: Host of Connect The Dots Podcast

By Cheval John

Podcasting is still an important medium to get your message out to the world.

According to these statistics compiled by Convince and Convert:

75% of Americans are Now Familiar with Podcasting. …
55% of Americans Have Listened to a Podcast. …
Podcast Listeners Have Grown 37.5% in 3 Years. …
37% of Americans Listen to Podcasts Monthly. …
Monthly Podcast Listeners Have Grown 54% in 3 Years. …
Half of Americans Ages 12-34 Listen to Podcasts Monthly.

Podcasting is still the lowest medium out there because they are about 500 million blogs in the world.

The blogosphere is over saturated.

If have a blog, it can be very difficult to find the right audience because it seems like everyone is talking about the same topic.

Combine it with a podcast and you have a much better chance to grow your business.

Vicki O’Neill took advantage and started her own podcast, Connect The Dots, which interviews business leaders on marketing strategies.

I had the opportunity to interview her on What’s The Word? to find out what led her to start her own podcast and how entrepreneurship helped her to be a better business professional.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.

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