Vicki O’Neill: Host of Connect The Dots Podcast
By Cheval John
Podcasting is still an important medium to get your message out to the world.
According to these statistics compiled by Convince and Convert:
75% of Americans are Now Familiar with Podcasting. …
55% of Americans Have Listened to a Podcast. …
Podcast Listeners Have Grown 37.5% in 3 Years. …
37% of Americans Listen to Podcasts Monthly. …
Monthly Podcast Listeners Have Grown 54% in 3 Years. …
Half of Americans Ages 12-34 Listen to Podcasts Monthly.
Podcasting is still the lowest medium out there because they are about 500 million blogs in the world.
The blogosphere is over saturated.
If have a blog, it can be very difficult to find the right audience because it seems like everyone is talking about the same topic.
Combine it with a podcast and you have a much better chance to grow your business.
Vicki O’Neill took advantage and started her own podcast, Connect The Dots, which interviews business leaders on marketing strategies.
I had the opportunity to interview her on What’s The Word? to find out what led her to start her own podcast and how entrepreneurship helped her to be a better business professional.
Elena Rahrig: Author of Eleven Books and Entrepreneur
By Cheval John
Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.
She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.
In this episode, you will hear:
What led her to write eleven books
Why potential authors should aim to write a full length book
How social media helped her to be very successful in her business
The importance of live streaming
This episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: http://www.elenaspeaks.com/
Facebook: https://www.facebook.com/ERTransform/
Upcoming Podcast Recording on Facebook Live:
Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central
Madalyn Sklar: Online Community Builder and Social Media Influencer
By Cheval John
Starting today, I will be posting about each of the podcast episodes from What’s The Word? here on the blog.
You will be seeing snippets of videos from the Vallano Media TV’s YouTube channel in addition to the full episode which airs on BlogTalkRadio.
The videos are edited from Blue Jeans Network, which I use to record the majority of the podcast on Facebook Live.
The original blog posts will continue as always.
Today’s podcast episode features Madalyn Sklar, host of the #TwitterSmarter podcast and Twitter Chat.
Madalyn is a social media influencer who has built online communities in the age of the internet and now social media.
She started #TwitterSmarter podcast in early 2015 as a way to find out from experts their number one twitter tips people can use to grow their audience.
The podcast became so popular she decided to create a Twitter chat with the same name and it grew even more popular.
Madalyn was also among the first people in Houston to use Twitter in 2007.
In this episode, you will hear:
The history lesson of the formation of social media
What led her to start Go Girls Music Online Community
How she was among the first to live tweet an event at South By Southwest in 2008
How running Go Girls Music Twitter Chat prepared Madalyn to have “immediate” succuss with the current #twittersmarter twitter chat.
Video Snippet from Vallano Media TV
Full Podcast Episode on BlogTalkRadio
Here is the upcoming recording on Facebook Live on the business page:
Deirdre Breakenridge, CEO of Pure Performance Communication- 4 p.m. eastern, 3 p.m. central
If you have a guest you want featured on the show, please leave a comment below.
Stacy Tuschl Is Building Her “Empire”
By Cheval John
May 31st, 2017
Stacy Tuschl went to college with plans to join the working work once she graduated.
However, fate changed her mind when she offered dance classes in her backyard while she was in college.
As her business grew tremendously after graduation, Stacy knew this was her calling.
Since then, she has created her facebook community called She’s Building Her Empire, which helps women entrepreneurs to achieve 6-figure status while staying true to their purpose.
Her podcast, “She’s Building Her Empire” is listened to in about 70 countries around the world.
Stacy’s book, “Is Your Business Worth Saving” received over 13,000 downloads within 24 hours and is an Amazon International Best-Seller.
In this episode, you will hear:
Why live streaming is important
Why she cut back her podcast episodes from three times per week to only airing it twice a week
How she got over 13,000 downloads within 24 hours
As a side note, this episode was recorded on Facebook Live via Blue Jeans Network and the above video is a snippet of that same podcast recording.
Niche Media or Mass Media
By Cheval John
A person has just started a new business and they are looking to attract new customers.
They understand they do not have the funding to place an ad in newpapers or buy a spot on the billboards.
They figured out one of the ways to market their business is by being featured in the media.
The first thing they might do is hire a public relations firm to pitch their business to shows on major media outlets.
It might seem like a good idea because major media outlets like CBS, ABC and NBC has a nationwide reach.
The first problem: it cost an average $10,000 to hire a great public relations firm to pitch your story to major media.
The second problem: the shows from major media will not be interested in you because you are just starting out and you are not big enough for them.
The better solution would be to focus on getting your story featured in niche media.
The reasons are:
1. THEY HAVE A TARGETED AUDIENCE.
When your story gets featured on a new media outlets like blogs or podcasts, you have a much better chance at accomplishing your goals.
Their audience are very interested in what you have to say.
If they are interested, there is a good chance you can win over some customers.
Dr. Ai Addyson-Zhang‘s live streaming show, Classroom Without Walls, has an average audience of 100 views from around the world.
That might look to you like peanuts.
However, every times a guest appears on her show,they ended up gaining new clients.
2. THERE ARE TASTE TESTERS
The people who run blogs,podcasts or live stream shows are taste testers because they are the ones who are ahead of the curve.
They are willing to see what your business is and are willing to put themselves on the line for you.
3. THEY ARE MORE TRUSTED
Their audience trust them because they have built a solid reputation over the years.
When they recommend something that is valuable to them, they is a great chance their audience will respond.
4. THEIR CONTENT CAN BE RE-PURPOSED ON MAJOR MEDIA
Morning television shows on major media are searching for content everyday because they have to fill their time slot.
If your story gets discovered on a blog by a major media, they will feature it as one of their segments on their shows.
Abbie Unger runs a facebook group teaching people how to land work as a flight attendant.
Her story was featured on podcasts before being picked up by the Huffington Post.
A couple of months later, a major television show featured her story in their segment.
Now that you have seen the reasons for choosing niche media, the question is how to reach out to them.
Here are some suggestions to this question
1. BE ACTIVE ON SOCIAL MEDIA
Interact with your audience on a daily basis because they will appreciate you more.
This might even catch the eye of reporters because they are now on social media because they know that breaking news can happen there
2. KNOW YOUR AUDIENCE
If you know what your target audience is about, it can give you an idea of how to sell your story to a journalist.
You can’t just send a blanket press release to every journalist out there hoping for one to bite.
That will make you look bad in the long run.
3. SHARE THE REPORTER’S CONTENT
If an article by a reporter resonates, you can share it on your social media accounts.
If you do this consistently, they will take notice and there is a good chance they will respond to your pitch.
Also, interact with them on social media.
There is a good chance you all might have a lot in common.
4. MAKE YOUR WEBSITE A CONTENT HUB
Thanks to technology, journalists are short handed.
They to do everything from writing their story to editing their package before deadline to air on the news.
If your pitch does not get their attention, they will simply delete it and move on.
One of the best things you can do is create the story yourself.
You can put blog posts on your website with some clips from your event.
If you done the first three steps above, you can then send your pitch with the blog post attached to it.
There is a great chance the journalist will select it because they saw you took the time to put the story together yourself.
What are your thoughts on this?
Please leave your comment below.
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