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Newsletter For November

By Cheval John

Can you believe we are almost done with 2017?

For some of you who lives here in Houston, you saw the Super Bowl and the World Series.

The rest of you became more prominent in the social media space.

To finish this year on a high note, here are some articles for this month’s newsletter from trusted sources

4 Ways Entrepreneurs Can Embrace the Next Phase of Digital Maturity, ‘Cognitive Transformation’-Jaimy Szymanski, guest writer at

5 Things To Think About When Starting A Blog-Catriona Pollard of C.P. Communications

Elon Musk, Albert Einstein, and Richard Feynman Explain How to Learn Anything Faster-Jessica Stillman, Contributor at Inc Magazine

9 Be’s: Successful Blogger Secrets You Need to Know-Rebekah Radice of Rebekah Radice Media

How to Create and Analyze Instagram Stories for Business Accounts-Kristi Hines, Contributor to Social Media Examiner

How To Turn Views Into Leads On YouTube-Jessika Phillips of Now Marketing Group

Later today, you will see a blog post from the podcast episode featuring Rachel Moffett, Founder of Define Your Hustle as this newsletter falls on a Wednesday.

And keep on eye out for blog posts every Wednesday and Friday.

Also, there will be a podcast recording at approximately 4 p.m. eastern, 3 p.m. central on the business page of this company on Facebook Live with guest Laurie Ann Nilo, Social Media Manager of Simply Measured

Have a great day everyone.

October Newsletter

By Cheval John

Can you believe it is October already?

This is a time for a fresh start to finishing this year strong.

It is also a special time because today is the fifth anniversary of when I moved my company blog Vallano Media, LLC to a self-hosted site using

It was still the best decision to move from to a self-hosted site because of the opportunities to grow this blog while simultaneously build the business.

Though I lost viewership when the site was moved, it has grown slowly over the years and is poised for a breakout.

To keep up with tradition, here are articles for this month’s newsletter

Key Takeaways From Content Marketing World 2017-Jessika Phillips of Now Marketing Group

From Twitter To Her Own Media Startup: How This Latina Creates Content For Multicultural Families-Vivian Nunez, Forbes Contributor

Creative strategic executions, sports and experiential storytelling: A weekend w/ adidas, Clemson, and College Gameday-Karen Freberg, Ph.D, Associate Professor at University of Louisville

Pancakes And Social Media: How One Small Bank Engages Its Community-Joanna Belby, Forbes Contributor

How to Build a Silo-Busting Integrated Communications Team-Miri Rodriguez of Microsoft Americas

How To Set Your Employees Up To Succeed-Diane Gottsman of The Protocol School of Texas

September Newsletter

By Cheval John

I missed the deadline of publishing this newsletter and I am sorry.

The adoptive city of Houston and most of the Texas Gulf Coast recently went through what many called the worst flooding in United States history due to Hurricane Harvey.

This city and state always pull through the toughest times and this is no different.

In this newsletter, you will hear how you can help many houston area residents recover and heal from the floods in addition to the articles below.

Note: The first article is about a Houston company who are feeding the first responders and others in the recovery process from the storm.

Heroes In Houston: Cake and Bacon Feeding The Front Lines-Melany Berger of MelanyGuydlines

Day 5: Musings on Leadership & Influence