Dr. Joyce Knudsen, Founder of The ImageMaker, Inc® Communications Group

By Cheval John

February 21st, 2018

Today’s episode of What’s The Word? features Dr. Joyce Knudsen, founder of The ImageMaker, Inc® Communications Group

It was recorded on Facebook Live via Blue Jeans Network

Dr. Joyce is the author of ten books including “Refusing To Quit: True Stories of Women Over The Age of 60”

She is the host of “The Twelve Minute Inspiration,” where she interviews authors, business professionals and entrepreneurs on making your time count during your lifetime.

The show is on the Gab Radio Network.

Dr. Joyce has been featured in many media outlets including Forbes.

I first learned of Dr. Joyce last year through the twitter chat called #winniesun, hosted by the co-founder of Sun Group Wealth Management, Winnie Sun.

Her simple approach to being a giver of wisdom allowed her to build over a million followers on Twitter.

In my personal opinion, she is more knowledgable of the social media industry than half of the social media professionals.

In this episode, you will hear:

-her thoughts on podcasting
-how she built over a million followers on twitter
-why people should focus on giving value on social media
-why she does not believe in retirement

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

You can also subscribe to the show on Apple Podcast, Stitcher and Google Play Music.

Website: www.drjoyceknudsen.com

Twitter: @drjoyce_knudsen

Quotes from Dr. Joyce Knudsen on:

LISTENING TO YOUR AUDIENCE

People do not listen.

They are listening to figure out what to say next.

So they are not really interested in what someone else has to say.

I call those fake people because people that are interested in other people listen.

They not only listen to what they have to say, they look at the person’s expression, the nonverbal which we are being judged on.

We are not being judged on conversation.

We are being judged on gestures.

Only seven percent of what you say is really going to be heard or counted.

It’s very interesting.

I am a communication specialist.

So I know a lot about how people perceive and everything is perception.

There is no such thing as something that is true.

It is your perception of what is true.

Perception is reality.

USING SOCIAL MEDIA

There’s a lot of true takers on Twitter.

I’m a true giver.

Takers are asking you to do something, wanting to introduce you to some kind of new thing.

I’m not there for that reason.

I’m there to just spread the word about joy and love and giving around the world.

I feel that I’ve had a really good life.

I have obviously learned how to have a professional and private life that is a good one.

That is what I want to teach other people and I hope my tweets are doing that.

OBTAINING DOCTORATE DEGREE LATER IN LIFE

I think I was born wanting to learn especially since the doctors told me I could not given my eyesight.

I always was a learner.

At 38, I went back to college for a bachelor’s degree and a master’s degree.

I waited a while after that because I was tired of spending time in the books.

I think at the age of 48 or 49, I went to get my doctorate degree because I figured in my image profession which a lot of people do not know what that is.

They think you only take people shopping or you do their colors or you’re a makeup artist or something like that.

Those are hard skills.

I wanted to do much more with soft skills.

With the empathy.

With the helping people to believe in themselves.

Like I say in my twitter handle, “You are enough.”

So I went back to school and I was in pyschology and maybe three-quarters through, they changed the psychology cirriculum to human services and you had to work for a doctor for two years in order to get the degree.

I said, “Wait a minute, I’ve got my own business, I had it for 20 years, I do not really want to work for somebody now and give up my business.”

I ended up getting the degree in human services with an emphasis on psychology and self-esteem image.

I can’t stop learning.

If there was another degree, I’m going for it.

I’m a continuous learner.

If you sent me a book, it would have to be an audio book or a large print book.

I take a lot of continuing education courses.

I like to learn.

Every answer you get it’s gonna be very simple.

I’m not simple, but I like to boil things down to their lowest common denominator.

DEALING WITH A VISION IMPAIRMENT

When I went to school and I was called cross-eyed and four eyes, I evaluated myself.

I did not know any other way to see it.

My eyes do not work in the middle.

They do not see up.

They don’t see down.

They don’t see the side.

They don’t work together.

So cataract surgery is something they are wanting me to do.

When I was leaving home in my early 20s, I said to myself, “Everybody’s got to deal with something.”

So this is what God gave me and I can handle it because God does not give anything you can’t handle.

So I decided at that time, I was gonna be the best I could be and help as many people as I can.

There was no looking back because I’m not going that way.

Why would I go back to when people calling me names and telling me all these things that were not true?

I actually look in the dictionary a lot of things people were calling me and I thought, “That’s not me, I’m a research company.”

I said, “Okay, you know, I look regular.”

I feel I’m special because of it.

I have a special condition.

That’s why I do as much as I do because I don’t want to let one day go by without some new experience and some new friends.

I guess that’s just me and I wish other people would be move that way.

They don’t realize how many friends they could have.

I’ve made another several wonderful friends on facebook.

I work with gab radio network and they are wonderful to me.

I feel so lucky.

But then, it is not always luck.

I’ve worked hard to get these relationships with people where they know Joyce is not full of it.

She’s really the real deal.

I was so happy to meet Winnie (Sun).

She was my first favorite person on Twitter.

I love her.

She’s just great.

I really love twitter.

I see myself as the hundred year old person who still on Twitter helping people as I have to give up my business by then.

They say when you get older, nothing changes except for that you do everything slower.

I have a sense of humor.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.

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