Julia McCoy, Founder and CEO of Express Writers

By Cheval John

November 22nd, 2017

Today’s episode of What’s The Word? features Julia McCoy, founder of Express Writers.

Express Writers provides content for different types of business industries around the world.

Julia is also the host of “The Write Podcast” and the popular twitter chat, #contentwritingchat.

She is a best-selling author of the book, “So You Think You Can Write? The Definitive Guide To Successful Online Writing,” and “Practical Content Strategy and Marketing” set to be released on November 30th.

In this episode, you will hear

-What led Julia to start Express Writers
-How her company achieved over four million dollars in revenue with limited advertising
-Why she started #contentwritingchat
-Her favorite social media platform
-The person (past or present) she would like to interview on her podcast

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: www.expresswriters.com

Twitter: @expwriters

Quotes from Julia on:

BUILDING EXPRESS WRITERS

Jumping into something I did not know how to do and then figuring it out along the way was definitely one of my methods to success.

That kind of opens the door for you to learn by failure when you really do not know what you are doing.

You jump into it and you figure it out.

BOOTSTRAPPING YOUR BUSINESS

That really depends on the circumstance.

It is really hard for me to say you should do one or you shouldn’t do the other because everything I have learned has been without funding.

I have talked to many business owners and what they tell me about funding is if you do not have a clear plan on what you are doing with, let’s say a couple million you are going to get, it really won’t do you any good because you learn how to kind of just sit back and not work really hard to be the leader in your industry.

Whereas, if you are fighting for a paycheck, which I have been all of my six years of running the company, that kind of drives you to create the best product and be the best authority in your niche.

So I feel like that drive really comes from, “I have to make money and I have to figure this out.”

CONTENT MARKETING

I think content marketing is a huge channel, especially if you do not have a lot of capital.

There are big brands testing with their ad budget directly against their content marketing.

They found that content marketing returns four times on investment versus footing a traditional paid ad.

The basis of really making that return when you set up your content marketing is you want to find the right audience and you really want to grab their attention because if you are speaking to everyone in front of you, the return is so low.

So you really have to speak to the right people and go from there when it comes to your content.

A lot of content marketers drop off too early because they do not see the return overnight.

We kind of look for that return immediately and when it does not happen, we get discouraged.

With content marketing, you have to hang in there.

I have been doing this for six years and it is still hard for me to wait around and see the return.

You have to consistently put out the right content.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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