Tag Archive | Social Media

Julia McCoy, Founder and CEO of Express Writers

By Cheval John

November 22nd, 2017

Today’s episode of What’s The Word? features Julia McCoy, founder of Express Writers.

Express Writers provides content for different types of business industries around the world.

Julia is also the host of “The Write Podcast” and the popular twitter chat, #contentwritingchat.

She is a best-selling author of the book, “So You Think You Can Write? The Definitive Guide To Successful Online Writing,” and “Practical Content Strategy and Marketing” set to be released on November 30th.

In this episode, you will hear

-What led Julia to start Express Writers
-How her company achieved over four million dollars in revenue with limited advertising
-Why she started #contentwritingchat
-Her favorite social media platform
-The person (past or present) she would like to interview on her podcast

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: www.expresswriters.com

Twitter: @expwriters

Quotes from Julia on:


Jumping into something I did not know how to do and then figuring it out along the way was definitely one of my methods to success.

That kind of opens the door for you to learn by failure when you really do not know what you are doing.

You jump into it and you figure it out.


That really depends on the circumstance.

It is really hard for me to say you should do one or you shouldn’t do the other because everything I have learned has been without funding.

I have talked to many business owners and what they tell me about funding is if you do not have a clear plan on what you are doing with, let’s say a couple million you are going to get, it really won’t do you any good because you learn how to kind of just sit back and not work really hard to be the leader in your industry.

Whereas, if you are fighting for a paycheck, which I have been all of my six years of running the company, that kind of drives you to create the best product and be the best authority in your niche.

So I feel like that drive really comes from, “I have to make money and I have to figure this out.”


I think content marketing is a huge channel, especially if you do not have a lot of capital.

There are big brands testing with their ad budget directly against their content marketing.

They found that content marketing returns four times on investment versus footing a traditional paid ad.

The basis of really making that return when you set up your content marketing is you want to find the right audience and you really want to grab their attention because if you are speaking to everyone in front of you, the return is so low.

So you really have to speak to the right people and go from there when it comes to your content.

A lot of content marketers drop off too early because they do not see the return overnight.

We kind of look for that return immediately and when it does not happen, we get discouraged.

With content marketing, you have to hang in there.

I have been doing this for six years and it is still hard for me to wait around and see the return.

You have to consistently put out the right content.

You can share this post if you enjoyed this episode.

Give Your Audience Access To Your Creative Process

By Cheval John

Today’s post is a case study of former ABBA member, Anni-Frid Lyngstad’s, “Frida”, solo album, “Something Going On” and what we as entrepreneurs can learn.

ABBA was on top of the charts consistently during their time together (Agnetha Faltskog was married to Bjorn Ulvaeus and Benny Andersson was married to Frida prior to the group forming of course).

Many were drawn to their acapella sound.

The success of the band led to the strain on their marriages.

Frida wanted to do a solo English album which would have a different sound from ABBA.

So she choose Phil Collins, who is a drummer as well, to produce her first solo english album.

She listened to Collins’ first solo album “Face Value” for eight months.

The record label, Polar Music, sent out messages to major publishers around the world about Frida’s solo project.

In an overwhelming answer, they got 500 songs.

They then listened to all of them and choose the eleven songs for her album.

Collins and the session players flew into Stockholm and recorded the album tracks.

They added the trumpets from Earth, Wind and Fire’s Phenix Horns to some of the tracks.

They also added the orchestra sound recorded at Air Studios in London, England.

It took them a month and a half to put the album together.

As a result, “Something Going On” was a huge hit worldwide.

The single,”I Know There’s Something Going On” hit number one in Switzerland, Belgium, Costa Rica and France.

It was also number fourteen on the Billboard 100 and became one of the best selling singles in the United States in 1983.

Before the advent of social media, publicists would book musicians on major media leading up to the launch of their album because those outlets have the largest audience.

What made Frida’s success different?

She gave Sveriges Television (SVT), a national Swedish broadcaster, access to the making from start to finish of the album, “Something Going On.”

SVT edited the recordings to make it into a one-hour television special.

It is safe to say Frida understood her audience very well.

She knew it was history in the making because she was venturing into the unknown from her association with ABBA.

That is why it is important to showcase the behind the scenes of your business and share the “secrets” to your success.

It is not like someone will go and knock you out of business due to sharing your secrets.

Your audience will appreciate you because of your willingness to take them on your journey to success with your business.

They will even go out of their way to share your finished product with their friends and family.

For example, you can allow your listeners to see the entire recording process of your podcast via live streaming.

In the same manner of television shows which records in front of a live studio audience, you can be that business or person which live streams your recordings to your audience.

You can let them know in advance that this live stream recording will last about 30 minutes while encouraging them to leave comments.

Once the live stream part of the recording is over, you can answer their questions as part of the post-production show.

If your podcast is interview based, this can allow your audience exclusive access to ask your guest questions in the comments section during the post-production.

This strategy can help you boost your podcast which is part of your business.

With third party applications like Blue Jeans Network, Zoom, and Crowdcast.io, you can simulcast your podcast recordings to either facebook live, periscope or YouTube Live.

So go out and allow your audience access to your creative process in the same manner as Frida did 35 years ago.

What are your thoughts on the case study?

Cendrine Marrouat: Author and Photographer

By Cheval John

Cendrine Marrouat made an appearance on What’s The Word? to chat about her career as a photographer and social media consultant.

Cendrine moved to Canada from her native France years ago and have built her business.

She has written ten books including two on social media.

One of those books, “The Little Big eBook on Social Media Audiences” earned Cendrine an award for the 2015 Small Business Awards in the community voice vote in social media.

In this episode, you will hear:

What led Cendrine to move to Canada

Why she does not focus too much on the number of followers she earned on social media

Why she decided to become an author

Snippet of the interview on Vallano Media TV

Entire episode on BlogTalkRadio

The show was recorded on Facebook Live via Blue Jeans Network

Website for Cendrine Marrouat: http://cendrinemarrouat.com/

Twitter: @cendrinemedia

Elena Rahrig: Author of Eleven Books and Entrepreneur

By Cheval John

Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.

She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.

In this episode, you will hear:

What led her to write eleven books

Why potential authors should aim to write a full length book

How social media helped her to be very successful in her business

The importance of live streaming

This episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: http://www.elenaspeaks.com/

Facebook: https://www.facebook.com/ERTransform/

Upcoming Podcast Recording on Facebook Live:

Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central

Growing Your Community Through E-Mail

By Cheval John

Today’s blog post is the beginning of a series on how you can grow a community for your business.

Having a community is highly important because you bring together like-minded people who will support each other.

Social media has amplified the opportunity for anyone to build a community.

At the end of the day, social media platforms is just rented land.

You could lose the audience you built over time due to the algorithm changes or the disappearance of the social platforms.

One of the ways to maintain the community you have built over time is with the old fashion e-mail list.

Your e-mail list is your very own real estate.

It allows you to build an audience over time.

Even if you end up losing followers due to the disappearance of the platforms, your e-mail list will help you maintain your audience due to consistency in providing value to them.

Here’s what not to do when building your e-mail list from social media.


Just because someone followed you on social media does not give you the right to send automated direct messages to like their facebook page or subscribe to your website.

This gives off the impression you are only looking to sell to them and people hate being sold to.


This is very unprofessional because they did not give you permission to add them to your blog.


This is annoying because a person will be reading your blog post and all of a sudden, they get out of rhythm due to the pop-up e-mails.

You might believe it is a quick way to capture the visitors to your site before they leave.

However, this tactic will damage your business because people know they will be spammed with pop-ups every time they visit your site.

You must focus on providing value to your audience which is solving their pain points consistently.

When you do this, your visitors will decide on their own you are worth listening too and eventually sign up for your e-mail list.

Do you have anything to add? You can leave your comments below