It Is Not All About The Numbers In Influencer Marketing

By Cheval John

November 17th, 2017

Couple of weeks ago, I received an e-mail from someone who claimed they could increase my instagram followers by 27%.

This is the start of the e-mail

Greetings sir,

I see you’ve been posting on social media again. Your posts keep appearing on my timeline, but they never seem to have that many likes and shares.

I used to be in the same boat too. So did these people.

This person then showed me instagram accounts of people who had an average of 1.77 million followers.

The message continues:

We all have something in common. We all managed to increase how many followers we have just by following an easy to use system.

I developed this system when I did not seem to be getting as much engagement as I thought my posts deserved and now I want to share it with you.

Using my system, you can increase your followers to over 4,300 almost overnight.

After reading this e-mail, I had to laugh.

The question is why would someone send out e-mails claiming to increase instagram followers overnight.

The answers are revealed in these statistics:

59% of micro-influencers think Instagram is the most effective social media platform to engage their target audience-Veloce Network

57% of companies in the fashion and beauty industry use influencer marketing in their marketing strategy-Veloce Network

92% of consumers trust recommendations from peers on social media above all other forms of advertising-Veloce Network

84% of companies plan on working with a social media star in the next year-Influencer Marketing Hub

67% of marketers will increase influencer marketing budget over the next year-Marketing Profs

Infuencer Marketing In Instagram Alone Is A One Billion Dollar Industry-MediaKix

With all of that money on the table, many are trying to become an instagram influencer.

Some are willing to cheat their way to success either by buying followers, joining pods or using bots.

Sarah Moore, founder of Eleven Lights Media, explains in this video about instagram pods and why she totally hates it.

The only way I can see pods as a good thing is if people are using them to collaborate and share their ideas within the community.

Other than that, I am not a fan of instagram pods

Bots are a totally different beast.

Third party companies created these bots particularly for people to buy for their instagram accounts.

They would set up these bots to comment or like a post for a certain amount of time to make it look like they are getting engagement on their instagram accounts.

When people see the supposed engagement from the bots, they will think this person or brand is an influencer.

Those who used these bots to build their account will be able to pitch to these companies on why they should work with them.

My guess is they will use these same bots to grow their clients account.

The problem is they are not growing their audience organically and it goes against instagram’s terms of use.

This is why instagram is on the offensive of shutting down third party services that provide bots.

A person or brand will never beat instagram with bots or pods because they are changing their algorithms constantly

Just because you do not have a 100,000-1,000,000 followers does not mean you are not an influencer.

If you have the right people following you, then you are an influencer because they know you bring value to them.

So continue to listen to what your audience are chatting about and interact with them.

They will give you ideas of what type of content you need to provide.

When you provide the content that solves their pain points, they will naturally share it and over the long haul, you will grow your following organically.

You can leave your comment below if you agree or disagree with this post

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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