Tag Archive | Facebook

Forward Thinking Companies Look “Backwards”

By Cheval John

We are told to not dwell on the past.

That is very sound advice because we might be missing out on the possibilities of improving ourselves and our business.

It is the same thing with old social media advice regarding certain tactics to grow our audience.

These tactics which worked in the past will not work right now because social media changes all the time.

Sometimes, it might be good to look at the past because you can appreciate the journey to being where you are right now in your business and life.

Have you notice why users of WordPress see their blog posts archived from most recent to the oldest?

Or your podcast archive from the newest to the very first episode?

You might also see on Twitter and Facebook the posts going “backwards” too.

Mel Robbins‘ message on the Video Advice YouTube channel, gives a deeper explanation indirectly on why it is important to look backwards in order to move forward.

Hope you enjoy.

Maria Ross Shares About Building Momentum In Your Business

By Cheval John

A brand is about building it’s reputation.

This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?

In this episode, you will hear:

-How To Streamline Your Marketing

-How To Align Your Target Audience With The Work You Are Good At

-Why Some Businesses Might Not Need To Be Active On Social Media

-Figuring Out Your Goals Before Starting On Any Social Media Platform

Snippet of The Interview on Vallano Media TV

Full Episode on BlogTalkRadio

Here is the backstory to why Maria has been on the show seven times.

I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.

I knew she would be a great fit for the show.

So we scheduled the show to air live on BlogTalkRadio.

Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.

I did not know she would become one of the most valuable mentors indirectly.

I also would not have known she would be the only person to have made seven appearances on the show.

Maria is an example of how to grow a business the right way.

She understood the power of the press when starting out with her business.

Maria did not go after the big name media in the early stages of her company.

Instead, she went for the niche media for the first few years of her business before the mass media discovered her.

She has shown her humility and giving spirit which has allowed her to get clients regularly.

You can find out more about Mrs. Ross’ company and her social media accounts at

Website: www.red-slice.com

Facebook: Red Slice

Twitter: @RedSlice

If you enjoyed this episode, can you kindly share it via the social media icons below?

Cynthia Bazin’s Transition To Founding “The Smart Chic”

By Cheval John

Live video has changed the way how we interact on social media.

Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.

With Twitter, it made communication much easier in “real time” because of the instantaneous response.

When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.

According to Cisco, 82% of all internet traffic will be drived by video by 2021.

Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.

Another reason why you should be using live video is to meet people you would not have met before even with social.

I was very fortunate to have met Cynthia Bazin two years ago via live streaming.

She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.

Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.

I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?

The show was recorded on Facebook Live via Blue Jeans Network

In this episode, you will hear:

How she transitioned from a private investigator to running her company

Why she did not dive immediately into entrepreneurship

How to run a business on the side while you working in a toxic company

How she overcame doubts to become successful with her company

How live streaming help take her business to the next level

The importance of having a mentor

Why video should be part of the business’ marketing strategy

Snippet of the interview on Vallano Media TV

Full episode on BlogTalkRadio

Cynthia Bazin’s Business Website: www.smartchic.me

Facebook: The Smart Chic

Twitter: @thesmartchic

Did you enjoy this post and who would you want to make a guest appearance on the show?