Tag Archive | YouTube

Mike McGuff, Blogger and Social Media Power Influencer

By Cheval John

December 13th, 2017

Today’s episode of What’s The Word? features Mike McGuff.

Mr. McGuff is a blogger who covers breaking news in the Texas media.

He was named a Houston Social Media Power Influencer in 2014, 2016 and 2017.

Mr. McGuff’s work has been featured in media outlets like the Chicago Tribune, Houston Chronicle, NBC News, The U.K. Daily Mail and CNN International.

He also been interviewed on media like ABC 13 Houston, The Roula and Ryan Show and Fox 26 Houston.

Mr. McGuff also served as a correspondent for ITV’s Good Morning Britain

In this episode, you will hear:

-How he started blogging

-Why Texas media outlets sends him press releases of changes happening within their organizations

-The importance of being patient in building a business

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: www.mikemcguff.com

Twitter: @mikemcguff

Quotes from Mike McGuff On

FACEBOOK LIVE

I think it’s important to remember that even if you do not have the audience immediately during the live broadcast, you will get more of an audience after the live broadcast in the replays in people’s feeds.

I think what businesses can do is show a more personal human side to the business and get the information out there that they want.

You do not want to sell or market to someone.

Video is a great opportunity to get in front of someone.

It seems one-on-one though it’s not.

But you kind of feel like you know the person when you are watching them on video and actually seeing them and hearing them talk.

I think that makes a stronger connection from the client or customer than just reading words.

So really you’re going to humanize yourself and get the person to like you or your brand more and you can be selling indirectly at that point.

BUSINESSES LEARNING FROM THE HOUSTON ASTROS

When the Astros were sold, they lost a lot of the heart and soul of the team.

What they smartly did was used analytics to look at what they needed and they drafted the players that could help them.

I think any business should say, “Nothing Is Immediate.”

You’ve got to take time to grow your business.

You got to use analytics and measurements to kind of figure out what works and what does not work.

You look for people with specific skills and have the smarts and talent that you can help nurture.

You want to eventually achieve your business goal.

So I think any business can learn a lesson from the Astros definitely in that sense.

Work hard and do it smartly though.

You really got to have an ultimate strategy.

Clearly they had a strategy laid out to win the World Series.

SOCIAL MEDIA

I think social media is a daily struggle.

You always have to have new content out there that’s relevant and interesting to your audience.

What can I do today that will get me more followers tomorrow.

It’s something you always have to be thinking about.

If I miss a day, it’s probably because I’m sick or extremely busy.

Even on vacation, I sometimes put out stuff on social media.

I learned that from working in television because you are putting content out there and I think having that training is perfect for social media.

TWITTER BEING AN UNDERUSED RESOURCE FOR ENTREPRENEURS

A large percentage of my audience are members of the media because that is where they are.

The reason they are on there is because Twitter is immediate.

It really is perfect for delivering news.

Twitter is a headline service.

Though Facebook is fun and has news too, it has a lot of extra distractions.

You can sort through twitter and make your own lists.

For journalists, that extremely important.

So it is a great way to get out in front of them because a lot of times, while going on assignment and their photographers driving, they are scanning their phones looking at twitter and facebook, largely twitter though to search for stories.

HOUSTON MEDIA PERSONALITIES WHO STAND OUT ON SOCIAL MEDIA

Some of the most popular, Dominique Sachse and Jennifer Reyna, those are two of the top people I think of.

Dominique has a YouTube channel where she is offering make up tips because as a television anchor, she has done make up for 20 years on herself and has learned a lot about makeup techniques.

The last time I looked, she had around 50,000 to 60,000 YouTube subscribers.

This is not just the channel to viewers in Houston, this is all over the world apparently.

She gotten this massive following by doing this.

That’s pretty smart to be able to have one successful career in television and then having a totally separate career in YouTube.

John McClain of the Houston Chronicle and Mark Berman of Fox 26 Houston are excellent at using twitter to breaking news on the social platform.

You can leave a comment below if you agree or disagree with this post.

Forward Thinking Companies Look “Backwards”

By Cheval John

We are told to not dwell on the past.

That is very sound advice because we might be missing out on the possibilities of improving ourselves and our business.

It is the same thing with old social media advice regarding certain tactics to grow our audience.

These tactics which worked in the past will not work right now because social media changes all the time.

Sometimes, it might be good to look at the past because you can appreciate the journey to being where you are right now in your business and life.

Have you notice why users of WordPress see their blog posts archived from most recent to the oldest?

Or your podcast archive from the newest to the very first episode?

You might also see on Twitter and Facebook the posts going “backwards” too.

Mel Robbins‘ message on the Video Advice YouTube channel, gives a deeper explanation indirectly on why it is important to look backwards in order to move forward.

Hope you enjoy.

Your Job Security Is Creating Work For Yourself

By Cheval John

When ESPN laid off 100 on-air talent and journalist a couple days ago, people had to wonder if there are safe in their work.

One could argue ESPN is doing what any business needs to do in order to save their network.

Which ever side you choose, one thing is certain: no one is safe at their work anymore.

This is a wake up call to people that they need to build their network and communities on social media.

The ones who’s still employed with ESPN, are under tremendous pressure to raise the bar in their programming in order to help the network get back their subscribers.

The Chief Executive Officer (CEO) of ESPN, John Skipper, understands they must focus their efforts on digital because most of the audience are consuming shows, news, sporting events and entertainment on mobile devices.

“Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms, Skipper said in a statement. “We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead.”

So how can ESPN overcome their disastrous loss of subscribers in order to restore their status as the “worldwide leader in sports?”

1. They need to listen to what their audience wants

Most of the audience wants sports reporting and less noise.

2. They need to return to their roots of what made them a unique brand.

When they started out in 1979, ESPN showed sports programming that led to them being known as the worldwide leader in sports.

Now most of the shows are all talk radio and debate shows that is only fueling the noise.

3. They need to be more innovative.

As I mentioned before, most consumers are now watching their news and sports on mobile devices.

They are also watching shows on YouTube and Facebook Live that are interested to them.

So ESPN can do this one thing below:

Have a once a week question and answer on Facebook Live with their CEO interacting with their fans

This will encourage their employees to do the same.

I mean, the employees are the ones who are replaceable in the first place.

So if they are allowed to build their personal brand, they will be prepared whenever they receive the notice of losing their work.

We shall see if ESPN can reinvent themselves and rise from the ashes in the near future.

As for everyone else that is reading this post, your job security is creating work for yourself as an entrepreneur.