Mike McGuff, Blogger and Social Media Power Influencer
By Cheval John
December 13th, 2017
Today’s episode of What’s The Word? features Mike McGuff.
Mr. McGuff is a blogger who covers breaking news in the Texas media.
Mr. McGuff’s work has been featured in media outlets like the Chicago Tribune, Houston Chronicle, NBC News, The U.K. Daily Mail and CNN International.
He also been interviewed on media like ABC 13 Houston, The Roula and Ryan Show and Fox 26 Houston.
Mr. McGuff also served as a correspondent for ITV’s Good Morning Britain
In this episode, you will hear:
-How he started blogging
-Why Texas media outlets sends him press releases of changes happening within their organizations
-The importance of being patient in building a business
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Quotes from Mike McGuff On
I think it’s important to remember that even if you do not have the audience immediately during the live broadcast, you will get more of an audience after the live broadcast in the replays in people’s feeds.
I think what businesses can do is show a more personal human side to the business and get the information out there that they want.
You do not want to sell or market to someone.
Video is a great opportunity to get in front of someone.
It seems one-on-one though it’s not.
But you kind of feel like you know the person when you are watching them on video and actually seeing them and hearing them talk.
I think that makes a stronger connection from the client or customer than just reading words.
So really you’re going to humanize yourself and get the person to like you or your brand more and you can be selling indirectly at that point.
BUSINESSES LEARNING FROM THE HOUSTON ASTROS
When the Astros were sold, they lost a lot of the heart and soul of the team.
What they smartly did was used analytics to look at what they needed and they drafted the players that could help them.
I think any business should say, “Nothing Is Immediate.”
You’ve got to take time to grow your business.
You got to use analytics and measurements to kind of figure out what works and what does not work.
You look for people with specific skills and have the smarts and talent that you can help nurture.
You want to eventually achieve your business goal.
So I think any business can learn a lesson from the Astros definitely in that sense.
Work hard and do it smartly though.
You really got to have an ultimate strategy.
Clearly they had a strategy laid out to win the World Series.
I think social media is a daily struggle.
You always have to have new content out there that’s relevant and interesting to your audience.
What can I do today that will get me more followers tomorrow.
It’s something you always have to be thinking about.
If I miss a day, it’s probably because I’m sick or extremely busy.
Even on vacation, I sometimes put out stuff on social media.
I learned that from working in television because you are putting content out there and I think having that training is perfect for social media.
TWITTER BEING AN UNDERUSED RESOURCE FOR ENTREPRENEURS
A large percentage of my audience are members of the media because that is where they are.
The reason they are on there is because Twitter is immediate.
It really is perfect for delivering news.
Twitter is a headline service.
Though Facebook is fun and has news too, it has a lot of extra distractions.
You can sort through twitter and make your own lists.
For journalists, that extremely important.
So it is a great way to get out in front of them because a lot of times, while going on assignment and their photographers driving, they are scanning their phones looking at twitter and facebook, largely twitter though to search for stories.
HOUSTON MEDIA PERSONALITIES WHO STAND OUT ON SOCIAL MEDIA
Dominique has a YouTube channel where she is offering make up tips because as a television anchor, she has done make up for 20 years on herself and has learned a lot about makeup techniques.
The last time I looked, she had around 50,000 to 60,000 YouTube subscribers.
This is not just the channel to viewers in Houston, this is all over the world apparently.
She gotten this massive following by doing this.
That’s pretty smart to be able to have one successful career in television and then having a totally separate career in YouTube.
You can leave a comment below if you agree or disagree with this post.
About Cheval JohnCheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.
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