Cynthia Bazin’s Transition To Founding “The Smart Chic”
By Cheval John
Live video has changed the way how we interact on social media.
Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.
With Twitter, it made communication much easier in “real time” because of the instantaneous response.
When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.
According to Cisco, 82% of all internet traffic will be drived by video by 2021.
Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.
Another reason why you should be using live video is to meet people you would not have met before even with social.
I was very fortunate to have met Cynthia Bazin two years ago via live streaming.
She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.
Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.
I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?
The show was recorded on Facebook Live via Blue Jeans Network
In this episode, you will hear:
How she transitioned from a private investigator to running her company
Why she did not dive immediately into entrepreneurship
How to run a business on the side while you working in a toxic company
How she overcame doubts to become successful with her company
How live streaming help take her business to the next level
The importance of having a mentor
Why video should be part of the business’ marketing strategy
Snippet of the interview on Vallano Media TV
Full episode on BlogTalkRadio
Cynthia Bazin’s Business Website: www.smartchic.me
Facebook: The Smart Chic
Twitter: @thesmartchic
Did you enjoy this post and who would you want to make a guest appearance on the show?
Cendrine Marrouat: Author and Photographer
By Cheval John
Cendrine Marrouat made an appearance on What’s The Word? to chat about her career as a photographer and social media consultant.
Cendrine moved to Canada from her native France years ago and have built her business.
She has written ten books including two on social media.
One of those books, “The Little Big eBook on Social Media Audiences” earned Cendrine an award for the 2015 Small Business Awards in the community voice vote in social media.
In this episode, you will hear:
What led Cendrine to move to Canada
Why she does not focus too much on the number of followers she earned on social media
Why she decided to become an author
Snippet of the interview on Vallano Media TV
Entire episode on BlogTalkRadio
The show was recorded on Facebook Live via Blue Jeans Network
Website for Cendrine Marrouat: http://cendrinemarrouat.com/
Twitter: @cendrinemedia
Janette Speyer Makes Guest Appearance on International Podcast Day
By Cheval John
This blog post is out spontaneously because today is International Podcast Day.
I actually forgot about this celebration and did not plan out accordingly.
In this article, you will hear the episode featuring Janette Speyer.
Janette made her second appearance on the show to chat about her recently launched Twitter Chat called #FlipBizChat.
She is an avid fan of FlipBoard which is a curating platform which puts together content like a magazine.
The first time Janette appeared on the show, she shared about co-founding Web Success Team and Hot Ice Media.
In this episode, you will hear:
What led Janette to co-found #FlipBizChat
What is internal learning
The process of starting a twitter chat
The episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Entire episode on BlogTalkRadio
What are your favorite podcasts to listen to? You can leave your comment below
Maria Ross Shares About Building Momentum In Your Business
By Cheval John
A brand is about building it’s reputation.
This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?
In this episode, you will hear:
-How To Streamline Your Marketing
-How To Align Your Target Audience With The Work You Are Good At
-Why Some Businesses Might Not Need To Be Active On Social Media
-Figuring Out Your Goals Before Starting On Any Social Media Platform
Snippet of The Interview on Vallano Media TV
Full Episode on BlogTalkRadio
Here is the backstory to why Maria has been on the show seven times.
I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.
I knew she would be a great fit for the show.
So we scheduled the show to air live on BlogTalkRadio.
Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.
I did not know she would become one of the most valuable mentors indirectly.
I also would not have known she would be the only person to have made seven appearances on the show.
Maria is an example of how to grow a business the right way.
She understood the power of the press when starting out with her business.
Maria did not go after the big name media in the early stages of her company.
Instead, she went for the niche media for the first few years of her business before the mass media discovered her.
She has shown her humility and giving spirit which has allowed her to get clients regularly.
You can find out more about Mrs. Ross’ company and her social media accounts at
Website: www.red-slice.com
Facebook: Red Slice
Twitter: @RedSlice
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