Elena Rahrig: Author of Eleven Books and Entrepreneur
By Cheval John
Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.
She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.
In this episode, you will hear:
What led her to write eleven books
Why potential authors should aim to write a full length book
How social media helped her to be very successful in her business
The importance of live streaming
This episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: http://www.elenaspeaks.com/
Facebook: https://www.facebook.com/ERTransform/
Upcoming Podcast Recording on Facebook Live:
Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central
Madalyn Sklar: Online Community Builder and Social Media Influencer
By Cheval John
Starting today, I will be posting about each of the podcast episodes from What’s The Word? here on the blog.
You will be seeing snippets of videos from the Vallano Media TV’s YouTube channel in addition to the full episode which airs on BlogTalkRadio.
The videos are edited from Blue Jeans Network, which I use to record the majority of the podcast on Facebook Live.
The original blog posts will continue as always.
Today’s podcast episode features Madalyn Sklar, host of the #TwitterSmarter podcast and Twitter Chat.
Madalyn is a social media influencer who has built online communities in the age of the internet and now social media.
She started #TwitterSmarter podcast in early 2015 as a way to find out from experts their number one twitter tips people can use to grow their audience.
The podcast became so popular she decided to create a Twitter chat with the same name and it grew even more popular.
Madalyn was also among the first people in Houston to use Twitter in 2007.
In this episode, you will hear:
The history lesson of the formation of social media
What led her to start Go Girls Music Online Community
How she was among the first to live tweet an event at South By Southwest in 2008
How running Go Girls Music Twitter Chat prepared Madalyn to have “immediate” succuss with the current #twittersmarter twitter chat.
Video Snippet from Vallano Media TV
Full Podcast Episode on BlogTalkRadio
Here is the upcoming recording on Facebook Live on the business page:
Deirdre Breakenridge, CEO of Pure Performance Communication- 4 p.m. eastern, 3 p.m. central
If you have a guest you want featured on the show, please leave a comment below.
Podcast Episodes To Enjoy
By Cheval John
This week has been one of the most interesting weeks of 2017.
The solar eclipse took place on Monday which allowed millions of Americans to see the rare siting on mainland soil.
Most of us who live in the Houston area had to prepare for hurricane harvey,
which thankful downgraded to a tropical storm after it arrived in the coastal area of Texas.
Since I could not go to the library in downtown houston to write a blog post, I decided to share the last three episodes of What’s The Word? below in order to stay consistent in publishing an article weekly.
Hope you enjoy these episodes which was recorded on Facebook Live via Blue Jeans Network before airing on BlogTalkRadio.
Zala Bricelj, Storyteller and Twitter Chat Co-Host
Jim Palmer, Author and Business Coach
Laura Petersen, Author and Entrepreneur
Building Online Presence One Step At A Time
By Cheval John
The old days of having a career at one company is over.
This holds true for journalists too.
The sequence for every journalist back in the day were:
Spend a couple of years in a smaller media market in order to gain work experience before moving on to a top ten media market like New York City, Houston and Chicago.
Move on from the major media market and work for national media like ESPN, NBC, CBS or ABC.
In this environment where technology is changing the way how we consume content, major media and news stations are cutting back on staff to save money.
Sometimes though, people who work in journalism, decides to leave the profession because the work is demanding.
They might end up leaving for positions in media relations for a large company, a professional sports franchise or even the athletic department at a university.
They believe the transition to a media relations role is easy.
They get a rude awakening of how challenging being in media relations is.
Erica Holloway depicted the transition from journalism to public relations with her article here.
Though journalists stayed at one place their entire careers in the past, some still made a change in careers because they were led to.
Sabrina Cadini spent a couple of years as a television announcer in her native Italy before moving to the United States
She transitioned to event planning and is now the owner of La Dolce Idea Wedding and Soiree, a wedding planning company.
She explained to me how she made the transition to wedding planning
One thing to note.
Sabrina knew how important live streaming is for her business and is using Periscope on a weekly basis to share tips with her audience about social media.
Smart people like Sabrina understand the dynamic of live streaming, podcasting and blogging because it saves them a whole lot of money on their marketing budget.
People who are looking to make transitions in their careers should be building their online presence one step at a time because they never know when their department will shut down.
Are you building your online presence now through social media? Leave your comment below
Emily Hayes, College Graduate from The University of Louisville
By Cheval John
Emily Hayes stopped by What’s The Word? to share about how she earned her internship after graduating from the University of Louisville.
She was part of the upper level college class which had a practicum based application taught by Dr. Karen Freberg.
Emily and her fellow practicum classmates had to not only create a social media marketing plan, they also had to implement it for the Louisville Bats, a Minor League Baseball Team.
The results of the implementation did wonders for the Louisville Bats.
Here are a few of the stats:
Instagram impressions increased by 202%
Twitter interaction increased by 353%
In this episode, you will hear:
-What led Emily to transfer from Xavier University to the University of Louisville
-Why millennials need to be more social media savvy even though they grew up with the digital age
-Lessons learned from doing the practicum project for the Louisville Bats
-The one person she would spent one day with past or present to learn from
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: https://eannehayes.wixsite.com/emercis
Twitter: @emercis
If you enjoyed this episode or have a suggestion of who you want to appear on the show, leave a comment below
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