December 1st Newsletter
By Cheval John
As we are drawing close to the end of the year, here are some articles which will allow you to finish this year out on a high note.
Lettermade Cocktail Napkins: Q&A with Malia Dreyer-Diane Gottsman of The Protocol School of Texas
How Venus Williams Is Serving Up Her Entrepreneurial Dreams-Isaac Butler, Contributor of Entrepreneur Magazine
10 Signs That You Are a Disrupter-Patty Fletcher, VIP Contributor of Entrepreneur Magazine
How One University Used Social Media to Raise $28M in a Single Day-Emily Copp, Lead Copywriter at Hootsuite
How to Capture an Audience in 7 Simple Steps-Diane Gottsman, Contributor to Inc Magazine and Owner of The Protocol School of Texas
Karen Jones, Personal Trainer and Author of Happy You, Happy Body
By Cheval John
November 29th, 2017
Today’s episode of What’s The Word? features Karen Jones.
Karen is a personal trainer and fitness instructor for Happy You, Happy Body bootcamp, which helps many to achieve their fitness goals and have a healthy lifestyle.
She is the author of the book, “Happy You, Happy Body.”
You will hear:
-What led her to participate in her first fitness competition in her 40s
-How her facebook group by the same name, “Happy You, Happy Body” helped her business
-How she has used live streaming to show her audience different exercise routines
-What led her to write her book “Happy You, Happy Body”
Instagram: Happy You, Happy Body
Facebook Group: Happy You, Happy Body with Karen Jones
Snippet on Vallano Media TV
Full episode here on BlogTalkRadio
Had some technical difficulties, so please bare with us.
Quotes from Karen Jones on:
USING LIVE STREAMING TO SHOW DIFFERENT TYPES OF EXCERCISE
I had a meeting with Lucy Hall and she said to me, “Karen, you need to get on Facebook Live. You need to do live streaming because that’s going to open up a bigger audience for you.
I was a little bit shy of this.
I have done a bit of live streaming, but it was quite structured.
I needed the live streaming to be more natural and be really authentic and just bring me.
I am doing what I know.
ON HAVING A GO-GETTER MINDSET
It’s about taking manageable steps.
As long as you keep moving forward and you do not stop, you will eventually get to the end of that marathon.
That’s the mindset I’ve had when I trained for seven and a half months to get my body contest ready.
That’s what I did when I wrote my book.
ON BUSINESSES EMBRACING SOCIAL MEDIA
You can reach a bigger audience.
My vision is to create a world full of healthy and fit people.
The most easiest way for me to achieve it is through social media.
Here I am in England. How is it I am talking to somebody in America and reaching an audience I want to help worldwide.
People get to see who you are.
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Forward Thinking Companies Look “Backwards”
By Cheval John
We are told to not dwell on the past.
That is very sound advice because we might be missing out on the possibilities of improving ourselves and our business.
It is the same thing with old social media advice regarding certain tactics to grow our audience.
These tactics which worked in the past will not work right now because social media changes all the time.
Sometimes, it might be good to look at the past because you can appreciate the journey to being where you are right now in your business and life.
Have you notice why users of WordPress see their blog posts archived from most recent to the oldest?
Or your podcast archive from the newest to the very first episode?
You might also see on Twitter and Facebook the posts going “backwards” too.
Mel Robbins‘ message on the Video Advice YouTube channel, gives a deeper explanation indirectly on why it is important to look backwards in order to move forward.
Hope you enjoy.
Julia McCoy, Founder and CEO of Express Writers
By Cheval John
November 22nd, 2017
Today’s episode of What’s The Word? features Julia McCoy, founder of Express Writers.
Express Writers provides content for different types of business industries around the world.
Julia is also the host of “The Write Podcast” and the popular twitter chat, #contentwritingchat.
She is a best-selling author of the book, “So You Think You Can Write? The Definitive Guide To Successful Online Writing,” and “Practical Content Strategy and Marketing” set to be released on November 30th.
In this episode, you will hear
-What led Julia to start Express Writers
-How her company achieved over four million dollars in revenue with limited advertising
-Why she started #contentwritingchat
-Her favorite social media platform
-The person (past or present) she would like to interview on her podcast
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: www.expresswriters.com
Twitter: @expwriters
Quotes from Julia on:
BUILDING EXPRESS WRITERS
Jumping into something I did not know how to do and then figuring it out along the way was definitely one of my methods to success.
That kind of opens the door for you to learn by failure when you really do not know what you are doing.
You jump into it and you figure it out.
BOOTSTRAPPING YOUR BUSINESS
That really depends on the circumstance.
It is really hard for me to say you should do one or you shouldn’t do the other because everything I have learned has been without funding.
I have talked to many business owners and what they tell me about funding is if you do not have a clear plan on what you are doing with, let’s say a couple million you are going to get, it really won’t do you any good because you learn how to kind of just sit back and not work really hard to be the leader in your industry.
Whereas, if you are fighting for a paycheck, which I have been all of my six years of running the company, that kind of drives you to create the best product and be the best authority in your niche.
So I feel like that drive really comes from, “I have to make money and I have to figure this out.”
CONTENT MARKETING
I think content marketing is a huge channel, especially if you do not have a lot of capital.
There are big brands testing with their ad budget directly against their content marketing.
They found that content marketing returns four times on investment versus footing a traditional paid ad.
The basis of really making that return when you set up your content marketing is you want to find the right audience and you really want to grab their attention because if you are speaking to everyone in front of you, the return is so low.
So you really have to speak to the right people and go from there when it comes to your content.
A lot of content marketers drop off too early because they do not see the return overnight.
We kind of look for that return immediately and when it does not happen, we get discouraged.
With content marketing, you have to hang in there.
I have been doing this for six years and it is still hard for me to wait around and see the return.
You have to consistently put out the right content.
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The Right Company Will See Your Instagram Account
By Cheval John
We heard this saying a lot of times in our lives: “A picture speaks a thousand words.”
The saying is more true today.
That is why many take photos of the places they visit on their vacation or even their best friends and family to show everyone how much they mean to them.
If a person is very gifted at photography, they will pursue additional training either in college or at a professional photography school to make a career of it.
If a professional photographer wants to land clients, they create a page on their website showcasing their portfolio of their work.
In addition, they post their best photos on instagram with a link to their business or personal website to reach their target audience directly.
Upcoming fitness competitors and fashion models used instagram to launch their careers.
With the influencer industry for instagram alone being over a $1 billion dollars according to mediakix, many are rushing to become well known on the social platform which now boast 700 million active users.
I honestly think those who are trying to use instagram to become influencers, missed the boat.
Instagram should be use as a way to tell your story via photos of either running a business or building your professional career.
People will be more inclined to follow you because they see your authentic self in the photos or videos you share on the platform.
There is a journalist who is excellent with using instagram.
When you look at her photos, you see her journey of working at her first job at a television station in a small town to now working at one of the largest media markets in the United States.
You can also see her sing on occasions with shocking reactions from her colleagues which will make you laugh.
In closing, if you want to excel at using instagram, focus on taking the audience along with you on your journey to success in business and life.
They will be inspired to pursue their own journey of starting a business or finding a better career.
And the right company will see your instagram account which will lead to them working with you.
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