Your Job Security Is Creating Work For Yourself

By Cheval John

When ESPN laid off 100 on-air talent and journalist a couple days ago, people had to wonder if there are safe in their work.

One could argue ESPN is doing what any business needs to do in order to save their network.

Which ever side you choose, one thing is certain: no one is safe at their work anymore.

This is a wake up call to people that they need to build their network and communities on social media.

The ones who’s still employed with ESPN, are under tremendous pressure to raise the bar in their programming in order to help the network get back their subscribers.

The Chief Executive Officer (CEO) of ESPN, John Skipper, understands they must focus their efforts on digital because most of the audience are consuming shows, news, sporting events and entertainment on mobile devices.

“Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms, Skipper said in a statement. “We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead.”

So how can ESPN overcome their disastrous loss of subscribers in order to restore their status as the “worldwide leader in sports?”

1. They need to listen to what their audience wants

Most of the audience wants sports reporting and less noise.

2. They need to return to their roots of what made them a unique brand.

When they started out in 1979, ESPN showed sports programming that led to them being known as the worldwide leader in sports.

Now most of the shows are all talk radio and debate shows that is only fueling the noise.

3. They need to be more innovative.

As I mentioned before, most consumers are now watching their news and sports on mobile devices.

They are also watching shows on YouTube and Facebook Live that are interested to them.

So ESPN can do this one thing below:

Have a once a week question and answer on Facebook Live with their CEO interacting with their fans

This will encourage their employees to do the same.

I mean, the employees are the ones who are replaceable in the first place.

So if they are allowed to build their personal brand, they will be prepared whenever they receive the notice of losing their work.

We shall see if ESPN can reinvent themselves and rise from the ashes in the near future.

As for everyone else that is reading this post, your job security is creating work for yourself as an entrepreneur.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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