Tag Archive | ESPN

Your Job Security Is Creating Work For Yourself

By Cheval John

When ESPN laid off 100 on-air talent and journalist a couple days ago, people had to wonder if there are safe in their work.

One could argue ESPN is doing what any business needs to do in order to save their network.

Which ever side you choose, one thing is certain: no one is safe at their work anymore.

This is a wake up call to people that they need to build their network and communities on social media.

The ones who’s still employed with ESPN, are under tremendous pressure to raise the bar in their programming in order to help the network get back their subscribers.

The Chief Executive Officer (CEO) of ESPN, John Skipper, understands they must focus their efforts on digital because most of the audience are consuming shows, news, sporting events and entertainment on mobile devices.

“Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms, Skipper said in a statement. “We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead.”

So how can ESPN overcome their disastrous loss of subscribers in order to restore their status as the “worldwide leader in sports?”

1. They need to listen to what their audience wants

Most of the audience wants sports reporting and less noise.

2. They need to return to their roots of what made them a unique brand.

When they started out in 1979, ESPN showed sports programming that led to them being known as the worldwide leader in sports.

Now most of the shows are all talk radio and debate shows that is only fueling the noise.

3. They need to be more innovative.

As I mentioned before, most consumers are now watching their news and sports on mobile devices.

They are also watching shows on YouTube and Facebook Live that are interested to them.

So ESPN can do this one thing below:

Have a once a week question and answer on Facebook Live with their CEO interacting with their fans

This will encourage their employees to do the same.

I mean, the employees are the ones who are replaceable in the first place.

So if they are allowed to build their personal brand, they will be prepared whenever they receive the notice of losing their work.

We shall see if ESPN can reinvent themselves and rise from the ashes in the near future.

As for everyone else that is reading this post, your job security is creating work for yourself as an entrepreneur.

The Art of Converting Live Stream Shows To A Podcast

By Cheval John

You might be thinking about how you can convert your live stream shows to a podcast format.

Before I get into the step-by-step guide, here are some observations as to converting a show to a podcast.

Remember when I mentioned about blab in my last post?

Blab had the technology to save your live streams in both audio and video format if the show was recorded.

They made it easy for anyone to become a podcaster.

Granted, you might have to edit some of the shows due to their instability because most of the time, some type of technological glitch happened that would interrupt your show.

Once Blab officially went away, platforms like BeLive.tv, Crowdcast and Blue Jeans Network filled the vacuum that was left.

It seemed like there was not a way to convert your live stream shows from the above platforms to a podcast.

And you might be wondering why should I convert my show into a podcast if live video is the wave of the future?

Because podcasts are still important due to the “lack of competition.”

Though YouTube is the second largest website in the world according to Alexa, it is very difficult to stand out from the competition due to the fact that they is a channel for every single topic from how to build an online business to how to find the correct customers for your business.

Podcasts have a much smaller niche because not many people are hosting a podcast.

According to Edison Research, 57 million Americans listens to a podcast each month.

And the competition is much easier due to the fact that the majority of podcasts are not well done.

If you are still not convinced about converting your live stream shows to a podcast, here are some examples of major media outlets who are converting their television programming into a podcast:


First Take is a morning sports debate show that airs weekday mornings on ESPN.

Once they are finished with their live show, the person in charge of the engineering for the network converts it into a podcast for the people who could not watch the show on television.

Mike and Mike

Mike and Mike is a weekly morning show that is aired on ESPN 2 and ESPN Radio.

The engineers then convert segments of the show to a podcast format so that the fans can listen at their own time.

Update: The show ended their 18 year run in November

Around The Horn

Around The Horn airs weekday afternoons on ESPN. They too have their show as a podcast.

Now that you have seen some examples of major media converting their shows to a podcast, you might be thinking that they have the money and the people to convert their shows to a podcast.

The good news is that you don’t need a large budget to repurpose your live stream shows to a podcast.

So you might be wondering, “How can I convert my live stream shows to a podcast if the live streaming platforms only have the technology to save your shows as a video format?”

I will show you how people like Vicky Lashenko, who host her Mompreneur Show on Facebook Live every Monday at 1 p.m. eastern, convert their shows into a podcast.

I use the YouTube To MP3 Converter to turn this episode of What’s The Word? featuring Jessica Rhodes of Interview Connections, which was recorded on Blue Jeans Network and simulcast on Facebook Live, to a podcast

Update: That platform is no longer in service and I discovered the mp3converter.net for converting youtube videos to podcast format

First, I download the recording from Blue Jeans Network to my folder

Then, I upload the video to my YouTube channel

Once the video is done processing, I hit publish to make the video public and then copy it to the youtube to mp3 converter

You want to make sure that you don’t have the video set to private because the conversion to mp3 will not happen.

Once the conversion is complete, you can then upload your mp3 version of the show to your podcast feed, which for me is blogtalkradio.

After that, your podcast is ready to air at the scheduled time.

On a side note, you can change the settings back to private to make edits to turn your video to a snippet that will lead your audience to listen to the entire episode of your show and at the same time, build your YouTube Channel.

Podcast Version of What’s The Word?

In conclusion, you have seen how to convert your live stream show to a podcast.

If you still believe that your content is only suited for one platform like live video, then you are missing an opportunity to diversify your knowledge on different media platforms while building your business.

You can leave your comments below if you agree or disagree with the article above.

A&M Got What They “Deserved”

By Cheval John

Saturday’s matchup between defending national champion Alabama Crimson Tide and Texas A&M Aggies featuring Heisman Trophy winner Johnny Manziel will be one for the ages.

The Tide is looking for revenge after last year’s shocking 29-24 defeat to the Aggies at their home field, Bryant-Denny Stadium in Tuscaloosa.

What makes this game so “hyped” is the fact that A&M surprised everyone, including me when they went 11-2 in their first year in the Southeastern Conference (SEC), the most difficult conference in the country.

Many believed that A&M was making a mistake of leaving the Big 12 Conference and thought or “hoped” that they were going to get creamed in the SEC.

Instead, the Aggies are shining in the national media limelight and are “laughing” now.

For the fans, this is what they dreamed of.

For the A&M media department staff, this is a nightmare

According to a report by Allen Reed of the Bryan-College Station Eagle, Aggies’sports information director Alan Cannon said that the Kyle Field press box, which seats 102, is filled to capacity.

ESPN, for example, arrived early on the A&M campus to begin their coverage of the showdown.

In addition to shooting the “College Game Day” show this Saturday, “College Football Live” is broadcasting their program on location.

A&M are basking in the spoils as well since moving to the SEC.

In the same report, A&M received $6.5 million of media exposure last year when the Florida Gators visited College Station in A&M’s SEC debut.

Senior athletics director Jason Cook told Reed that this game will exceed it exponentially.

As for the game itself, it will be a good old fashion slug fest between two great teams.

My prediction is that Alabama will not lose to A&M two years in a row because head coach Nick Saban is a master of preparation.

Saban will have his team ready because he has done his homework on “Johnny Football.”

Roll Tide, Roll.

Bearkats-Aggies Football Matchup To Be “Televised”

Courtesy: Paul Ridings, Jr., SHSU Sports Information

COLLEGE STATION— Texas A&M University, Sam Houston State and the Southeastern Conference announced today the Nov. 17 football game between the Aggies and the Bearkats will be televised on a pay-per-view basis by FOX Sports Southwest for distribution in the state of Texas, as well as on ESPN GamePlan nationwide.

The football game will kick at 2:30 p.m. central from Kyle Field.

Additional details regarding distribution and cable systems will be available in the coming weeks.

One thing about the broadcast that is for certain is the Fightin’ Texas Aggie Band performance will be seen in its entirety.

A “Decision” That Has Ramifications

by Cheval John

With the Miami Heat defeating the Oklahoma City Thunder last night by the score of 121-106 to win the National Basketball Association (NBA) title, Lebron James can finally be considered as one of the greatest basketball players in NBA history.

James scored 26 points, pull down 11 rebounds and added 13 assists.

For his efforts, he was named the Most Valuable Player (MVP) of the NBA Finals.

Yes, he left the Cleveland Cavaliers for the Heat to reach this milestone in his career.

But the way how he left is something that still has to be looked at even though it has been almost two years since the infamous “decision.”

I can understand if he went to Cavaliers owner, Dan Gilbert and told him, “I did everything that he could to bring a championship to the city of Cleveland, but it wasn’t enough.”

“So I decided that I am going to the Miami Heat in order to increase my chances at winning an NBA title.”

That alone would have been more commendable and if Mr. Gilbert got mad, then that would have been his problem because he had every opportunity for seven years to build a team around James.

But instead, he decided decided to stage a one-hour special on ESPN to announce his decision.

That to me was unprofessional and a disgrace because he declared that I am more important than you and at the same time, it embarrassed the city of Cleveland.

No other superstar have done what he did because they understood that it was all about the team and the fans that pays big bucks to see their home team perform.

For example, Didier Drogba, who was with the English football (soccer) club, Chelsea, F.C. for 8 years, left for the Chinese club, Shanghai Shenhua after the 2011-12 season.

He played an integral role in the club winning their first UEFA Champions League title in Munich, Germany last month against hometown favorite Bayern Munich.

He could have left in the same fashion as James.

Instead, he told his entire teammates and the owner that he was leaving for other opportunities because he felt that it was the right thing to do.

He even did an interview with Chelsea T.V., the club’s own television station to explain his decision and thanked the fans for their support of the team.

Drogba understood that the club gave him a chance to prove himself and that it wasn’t about him, but it was about the team.

Also, he was honest with his teammates and the fans.

Because of that, he will be welcomed back with open arms whenever he wants to return to the club while Mr. James will always be remembered for that infamous “decision” no matter what he does for the remainder of his NBA career.