Influencer Marketing: A Modern Marketing Tactic
By Cheval John
A post shared by cheval john (@chevaljohn) on
Today’s post is written by Brooklynn Boyer.
Brooklynn is the Manager of Marketing and Success for Social Peeks, a social ambassador and influencer marketing platform which connects businesses with influencers.
You will see some insights on why businesses are using influencer marketing.
You can also visit their website at www.socialpeeks.com.
Without further ado, here is Brooklynn
If someone told you that Influencer Marketing started in 1937, would you believe them? It’s true.
From Dale Carnegie’s original publication of How to Win Friends & Influencer People was sparked during a movement of Hollywood actors and actresses – now it’s used in a similar scope with social media stars.
It’s said that, “in the next five years, it will grow to become a $5B to $10B market.”
Yet so many people are ignoring the Influencer Marketing trend.
Instead of another convincing blog post to jump into the Influencer Marketing world, we’re going to explain to you why a cut of your marketing budget would have the best ROI (cough cough 9x ROI according to VentureBeast) in an Influencer Marketing campaign.
Here’s 5 reasons why you should consider Influencer Marketing before it’s too late:
1. Organic Traffic Is One Of The Highest Converting Traffic Sources In Marketing.
Micro-influencers are considered organic traffic because their campaigns are genuine and organic in the sense that they don’t just post anything.
Celebrities, with the right price tag, will generally post what they’re handed.
Micro-influencers tend to do the research, play with the product and express their experience.
2. Ad Blocking Software Is On The Rise.
People are blocking the targeted ads that ‘bug’ them in apps, on websites, and in their search history.
Finding other ways to get into your customers peripherals isn’t hard, you just have to look in the right spots.
Influencer marketing allows this connection with your customer, and they accept it as a valuable and genuine offer.
Like we said above, these influencers are experiencing the service or product before they ‘get social’ with it.
So their audience and fan following trusts them to only represent the brands that are 100% effective and straight up awesome.
3. Video, Interactive Content, And Image-Rich Campaigns.
We practically just described influencer marketing in 3 words.
These types of marketing material have the highest engagement – and they’re practically all that micro-influencers share.
They care about their following, so when brands want to jump in on the action, they care about what the message is and how it comes across.
This is like an extra layer of nurture and customer care that gets put into every single campaign.
4. Influencer Marketing ROI Can’t Be Beat.
As simple as that. With 6x ROI to every marketing dollar in 2015, influencer marketing is now averaging 9x ROI to every marketing dollar in 2017!
With an increase in marketing spend in the next 25 years, the ROI is only going to continue to grow.
The key to finding influencers who allow you to see this type of return is in their engagement rate and their followers adversity to their shared reviews or partnerships with brands.
5. This Is The Top One-Size-Fits-All Marketing Tool Strong
Influencer Marketing can essentially be used across all industries and market types.
It’s not like others that only acquire to brands, or only acquire to services, you can virtually use this tool for anything from fashion to construction – the range is endless.
Influencer-ship has finally stepped away from brands with deep pockets and influencers looking for big payouts – it’s the era of micro-influencers, and you better consider hopping on board before you miss the ship!
About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.
Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.
He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.
Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.
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