Fourth Lesson In Podcasting: Send The Reminder A Day Before The Show

By Cheval John

The post is the fourth lesson (chapter) of my second book, “8 Lessons Every Podcaster Needs To Learn.” as part of the National Nonfiction Writing Month challenge.

If you want to participate in this challenge, visit the website at www.writenonfictionnow.com/wnfin-2012/participate-wnfin/.

Here is the fourth lesson below.

I had booked a guest who was coming out with a new book.

Everything was scheduled and we were counting down to the day of the show.

Once the show began, the guest did not call in and I had to improvise while I was waiting for the person to dial the number for the show.

The guest sent me a message and said, “Her assistant did not sent her the number to call into the show.”

So I gave her the number and the show went on as usual.

I could have avoided the blunder if I had sent a reminder to the assistant the day before with the number to call.

You might think you do not need to send them or their representatives a reminder because they said they got it jot down in their calender.

However, it is always important to send a reminder because it can determine if you will have a great show, a mediocre show or no show at all.

As in my case, the show was near perfect after the blunder.

So how do you send a reminder the day before the show begins without feeling like you are being rude?

Below is an example of how to send the reminder notice for your guest:

“Jane Doe, I hope you are having a great week and I can not wait for the show tomorrow. Just in case, here is the number to call five minutes before the show begins at 3 p.m. eastern, 2 p.m. central, 1 p.m. mountain, noon pacific: 1-888-888-8888.

Thank you again for taking the time out of your busy schedule to make an appearance on the show.

Have a great day.”

Cheval John
Host, “Name of Podcast”

So to recap, if you want to make sure that you and your guest or the representative of the guest are on the same page, send a reminder the day before the show because you will avoid the awkward moment when you are by yourself doing the show without a guest.

Video courtesy of Nina Amir

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.

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