This is the fifth lesson (chapter) on podcasting as part of a series of posts for my second book “8 Lessons Every Podcaster Needs To Learn.”
I have taken part in Nina Amir‘s “National Nonfiction Writing Month” challenge.
To find out more about the challenge, visit the website at www.writenonfictionnow.com
Without further ado, here is the post below:
Even though it is very important to have talking points from your research, you should not stick to the script.
You should try and be as conversational as possible with your guest and show your personality because a audience loves a person who is very authentic and willing to be real.
That does not mean you should talk about yourself the majority of the time while you are doing the show because it will come across as self-promotion.
Your main job is to showcase the guest and lift them up to your audience, not in the way that you do not have some disagreements about a particular subject.
If your guest ask you about your work, then you can chat about yourself for a bit.
Always keep in mind the 80/20 rule.
80% of the show is focused on the guest while 20% is focused on you.
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About Cheval John
Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most.
Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons.
Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017.
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017.
He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.
Fifth Lesson In Podcasting: Be Yourself
By Cheval John
This is the fifth lesson (chapter) on podcasting as part of a series of posts for my second book “8 Lessons Every Podcaster Needs To Learn.”
I have taken part in Nina Amir‘s “National Nonfiction Writing Month” challenge.
To find out more about the challenge, visit the website at www.writenonfictionnow.com
Without further ado, here is the post below:
Even though it is very important to have talking points from your research, you should not stick to the script.
You should try and be as conversational as possible with your guest and show your personality because a audience loves a person who is very authentic and willing to be real.
That does not mean you should talk about yourself the majority of the time while you are doing the show because it will come across as self-promotion.
Your main job is to showcase the guest and lift them up to your audience, not in the way that you do not have some disagreements about a particular subject.
If your guest ask you about your work, then you can chat about yourself for a bit.
Always keep in mind the 80/20 rule.
80% of the show is focused on the guest while 20% is focused on you.
Video courtesy of CenturyBooks
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About Cheval John
Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.