It’s Social Media, Not Sales Media

By Cheval John

You receive an invitation from someone to be your friend on a social media platform (Twitter, Facebook, LinkedIn,etc).

You accept the invitation and feel good about it.

Immediately, you receive a message talking about liking their Facebook page, visiting their website or buying their product.

All of a sudden, you feel like another number and realize the person does not care about you.

The problem is many businesses or salespersons are really quick to go for the closing sale.

Just because it worked pre-social media does not mean it will work now.

You must be very authentic and build relationships if you want to be successful in this day and age.

It is why most businesses are reluctant to embrace social media because they understand you must be vulnerable and also show they really care about the customers.

If you can show your customers that you care, you and your business will be way ahead of your competition.

On the other hand, if you are the person who are going for a quick sale after connecting with a person, your reputation will be ruined because people will be talking about you in a negative light.

Have you dealt with someone who tried to go for the sale on social media quickly?

You can share your comments below.

Video courtesy of Common Craft