So now you have landed your guest for your podcast and are counting down to the show.
One of the most important things you must do before the show is to do your research.
You might say, “That is so obvious.”
The sad reality is many people don’t do their research on their guest.
The host might think they can wing it with the guest on the show.
However, your audience can tell right away if you are on top of your game.
When you do your research on the guest, you will find out interesting things you never knew before.
From the research, you can create some talking points which will be a guide for you once the show begins.
And when you ask your guests specific quotes, they will feel very valued because of the research you did before the episode.
Once that happens, the guest will refer your show to their friends who are influential as well.
In addition, you will gain greater credibility with your listeners because they know that you are very disciplined in preparation and also your audience knows you value them.
The blog post is the third lesson (chapter) from the second book I am blogging here, “8 Lessons Every Podcaster Needs To Learn.”
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.
Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.
He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn."
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.
Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes.
He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.
Third Lesson In Podcasting: Research, Research, Research
By Cheval John
So now you have landed your guest for your podcast and are counting down to the show.
One of the most important things you must do before the show is to do your research.
You might say, “That is so obvious.”
The sad reality is many people don’t do their research on their guest.
The host might think they can wing it with the guest on the show.
However, your audience can tell right away if you are on top of your game.
When you do your research on the guest, you will find out interesting things you never knew before.
From the research, you can create some talking points which will be a guide for you once the show begins.
And when you ask your guests specific quotes, they will feel very valued because of the research you did before the episode.
Once that happens, the guest will refer your show to their friends who are influential as well.
In addition, you will gain greater credibility with your listeners because they know that you are very disciplined in preparation and also your audience knows you value them.
The blog post is the third lesson (chapter) from the second book I am blogging here, “8 Lessons Every Podcaster Needs To Learn.”
Video courtesy of Josh Sundquist
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.