By Cheval John
The game of monopoly have been very popular for many years.
The purpose was to own as many property as you can in order to have leverage over the other competitors.
Though it takes a while to play, it can bring out the competitive spirit of others.
Why bring up this game when we are in the digital age you might ask?
This game has similarities to where are in time.
The majority of the world have smartphones to where they have the power to choose what they can do with it.
They can watch netflix of their favorite television shows, take selfies of themselves having a good time with their friends, or record milestone moments in their lives.
Add on social media accounts and they can create the lives they want.
That is why you see many have youtube channels that have allowed them to have a loyal audience to the the point they become “famous”
It is the same with other social media accounts like instagram.
And many are trying to build a following as fast as they can so they can lure brands to work with them.
This explosive growth of the so-called “influencer marketing” is the catalyst of why many are trying to build a following as fast as they can.
For instagram alone, it is more than a billion dollar industry.
And if you are an instagram influencer, you got it made.
You might believe you can have access to events free and even think you can have free drinks at a pub.
You think the world will know about you because you are an “influencer”
The only problem is that many do not.
Ana Delia, who is a fitness professional basically sum it up in this post
So for the majority who think they are all that because they are influencers, sorry to break the news, you are only known in your space.
As Ana Delia also said in this same post, “Stay Grounded.”
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The New Game of Monolopy (Social Media Style)
By Cheval John
The game of monopoly have been very popular for many years.
The purpose was to own as many property as you can in order to have leverage over the other competitors.
Though it takes a while to play, it can bring out the competitive spirit of others.
Why bring up this game when we are in the digital age you might ask?
This game has similarities to where are in time.
The majority of the world have smartphones to where they have the power to choose what they can do with it.
They can watch netflix of their favorite television shows, take selfies of themselves having a good time with their friends, or record milestone moments in their lives.
Add on social media accounts and they can create the lives they want.
That is why you see many have youtube channels that have allowed them to have a loyal audience to the the point they become “famous”
It is the same with other social media accounts like instagram.
And many are trying to build a following as fast as they can so they can lure brands to work with them.
This explosive growth of the so-called “influencer marketing” is the catalyst of why many are trying to build a following as fast as they can.
For instagram alone, it is more than a billion dollar industry.
And if you are an instagram influencer, you got it made.
You might believe you can have access to events free and even think you can have free drinks at a pub.
You think the world will know about you because you are an “influencer”
The only problem is that many do not.
Ana Delia, who is a fitness professional basically sum it up in this post
So for the majority who think they are all that because they are influencers, sorry to break the news, you are only known in your space.
As Ana Delia also said in this same post, “Stay Grounded.”
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.