The True Cost Of Influence

By Cheval John

This week, I did not have any guest on What’s The Word?

Normally, I would record each episode on Facebook Live via Blue Jeans Network prior to airing it live on BlogTalkRadio.

This was not the case as I had to reschedule interviews due to training at a side work I recently acquired.

So I decided to do a solo show which I chatted about true social media influence.

Take a listen to this show and hope everyone have a great weekend.


Discover more from

Subscribe to get the latest posts sent to your email.

About Cheval John

Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

We Welcome Your Comments