October Newsletter

By Cheval John

Can you believe it is October already?

This is a time for a fresh start to finishing this year strong.

It is also a special time because today is the fifth anniversary of when I moved my company blog Vallano Media, LLC to a self-hosted site using WordPress.org.

It was still the best decision to move from wordpress.com to a self-hosted site because of the opportunities to grow this blog while simultaneously build the business.

Though I lost viewership when the site was moved, it has grown slowly over the years and is poised for a breakout.

To keep up with tradition, here are articles for this month’s newsletter

Key Takeaways From Content Marketing World 2017-Jessika Phillips of Now Marketing Group

From Twitter To Her Own Media Startup: How This Latina Creates Content For Multicultural Families-Vivian Nunez, Forbes Contributor

Creative strategic executions, sports and experiential storytelling: A weekend w/ adidas, Clemson, and College Gameday-Karen Freberg, Ph.D, Associate Professor at University of Louisville

Pancakes And Social Media: How One Small Bank Engages Its Community-Joanna Belby, Forbes Contributor

How to Build a Silo-Busting Integrated Communications Team-Miri Rodriguez of Microsoft Americas

How To Set Your Employees Up To Succeed-Diane Gottsman of The Protocol School of Texas


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About Cheval John

Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

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