By Cheval John
It seems like every few months we see the next big social media platform that would benefit us.
It’s a mad rush to jump onto that social media platform because of the fear of missing out.
In the last year and a half, live streaming platforms like Periscope, Snapchat, Blab have changed the game of how many businesses market themselves.
Then Facebook’s subsidiary, Instagram “created” Instagram Stories” about three weeks ago to rival Snapchat.
And recently, Google announced that they are shutting down Google + Hangouts On Air and moving their users to YouTube Live starting on September 12th.
It is understandable of why so many people are jumping onto live streaming platforms.
The advertising dollars are now in live streaming according to this New York Times article.
You might hear from many telling you that you need to be on this live streaming platform or that live streaming platform because many of your fellow entrepreneurs or professionals are there.
So a person can wonder which live streaming/social media platform should they or their business be on.
The answer is “it depends on where your audience is and which live streaming/social media platform you feel comfortable using.”
For example, the Sam Houston State University athletic department are only on Youtube, Instagram (Facebook) and Twitter because their audience want to see highlights from the sporting matchups that their teams participate in.
Ashley Johnson, owner of Mouth Marketing, LLC, told me on my show, What’s The Word, that she is not using Instagram Stories because they integrated Snapchat like features in their platform.
Ashley also said that she does not use Snapchat and was getting used to Instagram.
And for myself, I only use Twitter, Instagram, Snapchat, YouTube and LinkedIn because I feel comfortable using these platforms above.
Plus, I am trying out the live streaming platforms like Firetalk and Huzza.io to see which one works well for my podcast recordings (I was using Blab before they shut down their live streaming platform last weekend).
You do not want to jump onto the next big live streaming platform because other tells you to.
What you should do is focus on the social media/live streaming platform that works well for your business and your personal brand.
If you try to be great at all of the social media platforms, you will wind up burning yourself out and create a bad digital trail of your social media presence.
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Choose Your Social Media Platforms Wisely
By Cheval John
It seems like every few months we see the next big social media platform that would benefit us.
It’s a mad rush to jump onto that social media platform because of the fear of missing out.
In the last year and a half, live streaming platforms like Periscope, Snapchat, Blab have changed the game of how many businesses market themselves.
Then Facebook’s subsidiary, Instagram “created” Instagram Stories” about three weeks ago to rival Snapchat.
And recently, Google announced that they are shutting down Google + Hangouts On Air and moving their users to YouTube Live starting on September 12th.
It is understandable of why so many people are jumping onto live streaming platforms.
The advertising dollars are now in live streaming according to this New York Times article.
You might hear from many telling you that you need to be on this live streaming platform or that live streaming platform because many of your fellow entrepreneurs or professionals are there.
So a person can wonder which live streaming/social media platform should they or their business be on.
The answer is “it depends on where your audience is and which live streaming/social media platform you feel comfortable using.”
For example, the Sam Houston State University athletic department are only on Youtube, Instagram (Facebook) and Twitter because their audience want to see highlights from the sporting matchups that their teams participate in.
Ashley Johnson, owner of Mouth Marketing, LLC, told me on my show, What’s The Word, that she is not using Instagram Stories because they integrated Snapchat like features in their platform.
Ashley also said that she does not use Snapchat and was getting used to Instagram.
And for myself, I only use Twitter, Instagram, Snapchat, YouTube and LinkedIn because I feel comfortable using these platforms above.
Plus, I am trying out the live streaming platforms like Firetalk and Huzza.io to see which one works well for my podcast recordings (I was using Blab before they shut down their live streaming platform last weekend).
You do not want to jump onto the next big live streaming platform because other tells you to.
What you should do is focus on the social media/live streaming platform that works well for your business and your personal brand.
If you try to be great at all of the social media platforms, you will wind up burning yourself out and create a bad digital trail of your social media presence.
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About Cheval John
Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.