Embracing The Madness

By Cheval John

The Final Four is set to begin in less than 4 hours at NRG Stadium in Houston, Texas.

Many can say that this event featuring North Carolina, Villanova, Syracuse and Oklahoma will be one of the most anticipated in NCAA Basketball.

The Final Four is considered one of the most excited events in American sports because of format of the NCAA basketball tournament.

You win and you move on.

You lose and you go home.

One must also come to understand is that Houston is very fortunate to be hosting the Final Four this year because it is a test run before they host the NFL’s biggest event of the year, “The SuperBowl.”

Half of downtown Houston is extremely busy because the NCAA’s Fan Fest is happening at Discovery Green Park and the George R Brown Convention Center.

And the city of Houston is getting a major economic boost from the Final Four.

According to a report from KFOR-TV in Oklahoma, about 70,000 to 100,000 fans are attending the Final Four event in Houston

That same report indicates that Houston will make about 150 million dollars from the Final Four.

It also helps that major media like ESPN, TBS, CBS and TNT are broadcasting the event and indirectly promoting the city of Houston.

And fans are sharing with their followers their experience while attending all of the festivities surrounding the Final Four.

And of course living in the Houston area, I have the opportunity to see first hand of all of the events surrounding the Final Four.

Which leads to this message.

Take advantage of the opportunities that are presented to you to make your life better.

Since we have all of these social media platforms like SnapChat, Periscope and Blab, you can build trust with your audience that can lead to your eventual success as a business owner or an employee for the better.

I am following my own advice above by showcasing everything that is happening at the Final Four.

Here is my Periscope below:

Now the only question is “Who Is Going To Win The National Championship?”

I have North Carolina winning the championship in Houston.

Who do you believe going to win the national championship?

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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