Working The Second Shift

By Cheval John

Most entrepreneurs begin their businesses while they are working full time for their respective companies.

When they finish their duties for the day as an employee, they go to work on their business for the better.

Dr. Harold Arnold describes these part-time entrepreneurs who are building their businesses in the term of working the second shift.

He came out with the book, Second Shift, and shared about how he wrote the book on “Starve The Doubts,” with host Jared Easley, where I served as one of the co-host of the show along with fellow co-host Renee Groskreutz for this episode.

Professional athletes are in a lot of ways like part-time entrepreneurs because they are competing on a daily basis compete in their respective sports.

Everyday on national media outlets like ESPN, NBC, we hear from pundits on what these athletes did or did not do to help their team win.

Their identity are immediately connected to the sports they play.

And most of these athletes are working in their second shift when they are building their very own businesses during their off season.

They understand that they have to do something different once they retire from their respective sports.

So in a lot of ways, part-time entrepreneurs can relate to professional athletes.

And there is nothing wrong with starting your business on the side while you are an employee.

As long as that businesses does not conflict with your place of work either in the sports industry, public relations industry, etc.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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