The Impact Of Social Media

By Cheval John

Many thought that social media was just a fad that would go away.

They did not believe that it would have a tremendous impact on the way we live.

There were different social media sites like MySpace, Friendster, etc.

All of a sudden, Facebook came into play and became a major player in the world of social media.

A couple of years later, Twitter inserted themselves into the social media space and have grown to play an important role in the way we communicate.

They have been other major sites like Pinterest and Instagram that has made the world more visual.

Now it is impossible to keep up because there is a new social media site popping up almost every day.

There is no doubt about the impact of social media.

That is why it has become an official day on June 30th.

Mashable started this tradition five years ago with it first conference in 2010.

Five years later, the event has grown to almost every city around the world with their very “own” conference.

The city of Houston has joined in on the party with their inaugural conference with dynamic speakers who have been recognized for their expertise in social media.

This event has been recognized by high ranking officials in the different cities of the world and in some states as well.

Social media has given many people, businesses and organization the opportunity to showcase their expertise and build their own brand.

One person that has taken her brand and built her business through social media is Melany Berger.

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Ms. Berger started her blog a couple of years ago and has grown the blog to the point of where she has won many awards including this year’s Shorty Awards in the blogging category.

Ms. Berger earned the nomination because of her loyal followers on Twitter.

Her combined social media following is over 80,000.

Melany has stayed true to herself and did not deviate from that true personality.

Also, she engages with her audience on a daily basis that has played a major role as well in growing her following.

It has allowed her to work with some of the major brands like American Express.

That is the exact reason why businesses should be working with her because they don’t know how to interact with their customers.

They feel that social media is another mechanism to broadcast their message without listening to their customers.

The truth is if they want to succeed in this digital age, they must engage with their audience and not just sell.

And if they are smart, they should attend conferences that deals with social media in addition to today’s conference.

They will be glad they did.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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