By Cheval John
Photo courtesy of www.blog.getsatifaction.com.
Amy Robinette started her company, “The Gold Buying Girl” with only $500 dollars in 2008 and has made it into a $21 million dollar business.
Sensing a need to also help women entrepreneurs, Mrs. Robinette created the Women Helping Women To Network group last year in August and has grown the community to 3,000 people.
She shared her expertise at the Houston Social Media Breakfast earlier on Friday that was really great for anyone who are looking to build their own community online.
Here are some takeaways from the event:
Members want to know that the administrator is there. If you are not responding to questions that they posted, then you have already lost your community.
It is always important to meet each other in person because it deepens the relationship that you built with your community online.
Establish some guidelines when you start your community because it can get chaotic if you don’t have rules in place.
Always be professional. If you say that you are going to be at an event, make sure that you honor your word because if you do not show up, then you have tarnished your reputation.
AVOID DRAMA AT ALL COST
Allow others in your community to help you run your group because it is really a lot of work for one person to make it successful.
Build an e-mail list because social media platforms like Facebook, LinkedIn, etc. is only “rented space” and they can change the rules anytime that can affect your community. An e-mail list is your “real estate.”
Buiding a community online is not for the faint of heart.
It takes time and you must have lots of patience to make it work.
Even if you do succeed, you have to be willing to learn from others who doing well with their communities.
Have you ever thought about starting your online community? You can leave your comments below.
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Building A Strong Community Takes Time
By Cheval John
Photo courtesy of www.blog.getsatifaction.com.
Amy Robinette started her company, “The Gold Buying Girl” with only $500 dollars in 2008 and has made it into a $21 million dollar business.
Sensing a need to also help women entrepreneurs, Mrs. Robinette created the Women Helping Women To Network group last year in August and has grown the community to 3,000 people.
She shared her expertise at the Houston Social Media Breakfast earlier on Friday that was really great for anyone who are looking to build their own community online.
Here are some takeaways from the event:
Members want to know that the administrator is there. If you are not responding to questions that they posted, then you have already lost your community.
It is always important to meet each other in person because it deepens the relationship that you built with your community online.
Establish some guidelines when you start your community because it can get chaotic if you don’t have rules in place.
Always be professional. If you say that you are going to be at an event, make sure that you honor your word because if you do not show up, then you have tarnished your reputation.
AVOID DRAMA AT ALL COST
Allow others in your community to help you run your group because it is really a lot of work for one person to make it successful.
Build an e-mail list because social media platforms like Facebook, LinkedIn, etc. is only “rented space” and they can change the rules anytime that can affect your community. An e-mail list is your “real estate.”
Buiding a community online is not for the faint of heart.
It takes time and you must have lots of patience to make it work.
Even if you do succeed, you have to be willing to learn from others who doing well with their communities.
Have you ever thought about starting your online community? You can leave your comments below.
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.