Augusta Finally Made The Right Choice

by Cheval John

It was only a matter of time that the Augusta National Golf Club would accept a woman into their membership.

The only question was when it would happen?

That was answered today when the prestigious club inducted former Secretary of State Condeleezza Rice and Darla Moore as members.

The Augusta, the famed country club that is home to the Masters Tournament, refused to allowed females into their fraternity since it’s founding in 1933.

Even with the explosion of women’s sports ranging from amateur to professional since the passage of  Title IX in 1972, they were determined to keep it as a male only club.

When Annika Sorenstam, the most decorated female golfer, was denied membership, the public wanted to know why they did not wanted any female members even though women was making progress in all aspects of life.

Then the final straw came early this year.

IBM, who has been a sponsor of the Masters for years, hired Virginia Rometty as their  CEO last year.

The previous CEOs, who were all male, received invites for membership into the club.

The dilemma that the members faced was, “to invite or not to invite Rometty for membership?”

If they refused, then they would destroy their relationship with IBM.

But, if they did invite her, then they would be breaking their “old tradition.”

One could say that they did not want to face that dilemma again, so they decided to give an invite to not only one, but two women.

It was long overdue.


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About Cheval John

Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

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