by Cheval John
A reporter’s job is to be as objective as possible and to get as much information as possible to release to the general public.
On the other hand, a public relations practioners job is to promote an entity and showcase what they’re brought to a community.
Trying to balance both professions at the same time is a huge challenge, but one worth attempting.
As a freelance reporter for The Huntsville Item and Vallano Media, LLC, I’ve had the opportunity to cover Sam Houston State Bearkat sporting events and interviewed important people ranging from the mayor of Frisco, Texas to Nashville Songwriter Hall of Famer, Allen Shamblin.
Also, as a member of Priority One Public Relations, a student-run public relations firm on the campus of Sam Houston State University, we have created communications plan for clients on the campus and produced events featuring media personalities from Dan Rather to Hall-of-Fame pitcher Nolan Ryan.
In conclusion, it is not easy at times, but in the end, it is worth it.
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The Balancing Act of Being A Reporter And A Public Relations Practioner
by Cheval John
A reporter’s job is to be as objective as possible and to get as much information as possible to release to the general public.
On the other hand, a public relations practioners job is to promote an entity and showcase what they’re brought to a community.
Trying to balance both professions at the same time is a huge challenge, but one worth attempting.
As a freelance reporter for The Huntsville Item and Vallano Media, LLC, I’ve had the opportunity to cover Sam Houston State Bearkat sporting events and interviewed important people ranging from the mayor of Frisco, Texas to Nashville Songwriter Hall of Famer, Allen Shamblin.
Also, as a member of Priority One Public Relations, a student-run public relations firm on the campus of Sam Houston State University, we have created communications plan for clients on the campus and produced events featuring media personalities from Dan Rather to Hall-of-Fame pitcher Nolan Ryan.
In conclusion, it is not easy at times, but in the end, it is worth it.
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About Cheval John
Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.