by Cheval John
A reporter’s job is to be as objective as possible and to get as much information as possible to release to the general public.
On the other hand, a public relations practioners job is to promote an entity and showcase what they’re brought to a community.
Trying to balance both professions at the same time is a huge challenge, but one worth attempting.
As a freelance reporter for The Huntsville Item and Vallano Media, LLC, I’ve had the opportunity to cover Sam Houston State Bearkat sporting events and interviewed important people ranging from the mayor of Frisco, Texas to Nashville Songwriter Hall of Famer, Allen Shamblin.
Also, as a member of Priority One Public Relations, a student-run public relations firm on the campus of Sam Houston State University, we have created communications plan for clients on the campus and produced events featuring media personalities from Dan Rather to Hall-of-Fame pitcher Nolan Ryan.
In conclusion, it is not easy at times, but in the end, it is worth it.
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The Balancing Act of Being A Reporter And A Public Relations Practioner
by Cheval John
A reporter’s job is to be as objective as possible and to get as much information as possible to release to the general public.
On the other hand, a public relations practioners job is to promote an entity and showcase what they’re brought to a community.
Trying to balance both professions at the same time is a huge challenge, but one worth attempting.
As a freelance reporter for The Huntsville Item and Vallano Media, LLC, I’ve had the opportunity to cover Sam Houston State Bearkat sporting events and interviewed important people ranging from the mayor of Frisco, Texas to Nashville Songwriter Hall of Famer, Allen Shamblin.
Also, as a member of Priority One Public Relations, a student-run public relations firm on the campus of Sam Houston State University, we have created communications plan for clients on the campus and produced events featuring media personalities from Dan Rather to Hall-of-Fame pitcher Nolan Ryan.
In conclusion, it is not easy at times, but in the end, it is worth it.
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.