The Real Winners Of The NCAA Basketball Tournament

In every competion, they always have to be a winner and a loser. That was no different in the NCAA National Championship game that transpired between the University of Kentucky Wildcats and the University of Kansas Jayhawks.

Though it was a good game, the Wildcats defeated the Jayhawks by the score of 67-59 to win the national title.

The championship was their eighth in school history and one would conclude that they are the real winners of the NCAA tournament.

The Jayhawks were the losers, they had a chance to represent their school and to play for the national championship.

However, the real winners of the NCAA Basketball Tournament are the student journalist who represented their college newspapers.

The reason is because they have covered each of these basketball teams for the whole season and with the Final Four taken place, each of these student journalist got the opportunity to sit side by side with sport journalists represent well-known national television and print media that includes ESPN, CBS, TNT, The Houston Chronicle, Yahoo Sports, USA Today and a whole lot more.

With them covering these teams for their school newspapers, they took advantage of the opportunity to network with those that have succeeded in their respective fields, putting themselves in position to get a job once they graduate from their respective universities because in the end, employers are looking for those who have experience along with the degree.

Wouldn’t you want to say that I have met Dick Vitale at the Final Four?

Here is the video tribute to the 2012 National Champions University of Kentucky:

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.

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