The “Frisco” Treat

by Cheval John

Frisco, Texas- From the time that Frisco has been hosting the NCAA Division I National Championship Game at FC Dallas Stadium, the United States has witness a first class city that has all the amenities to offer.

The suburban city of the Dallas-Ft. Worth area was the fastest growing city in the nation from 2000-09 with a population of 123,000.

“Hosting the NCAA Division I Championship Game fits into our family atmosphere,” Maher Maso, mayor of Frisco said. “We are a sports centric community and the city is nice and safe.”

Frisco was founded in 1904 around the St. Louis-San Francisco Railway. Before that time, Preston Trail (now Preston Road) was used as a trail for moving cattle through the state of Texas.

The city’s population was at 35,000 in 2000 and with the completion of the Stonebriar Centre Mall, the city started to experience explosive growth.

“We have really grown exponentially since 2000 and I love it here,” Dana Baird, director of communications for the government of Frisco said.

Prior to joining the city government, Baird was a reporter for WFAA-TV, an ABC affiliate in Dallas from 1995 to 2000. She moved to Frisco in 1996 and fell in love with the city.

Though the center was the foundation of the city’s growth, it was just the beginning as sporting venues was another priority for the city council.

“Developing the city with sports focus was not necessary the goal, but it was one of the pillars of opportunity that we wanted to pursue,” city councilman John Keating said.

“In doing that, we formed a public/private partnership so that the entire burden was not on the taxpayers in order to make it easy for them to do what they wanted to do.”

Because of that agreement, various sporting venues was completed along the way: the Dr. Pepper Ballpark, home of the Frisco Roughriders, a minor league affiliate of the Texas Rangers, completed in 2003, the Dr. Pepper Arena, home to both the Texas Tornado of the North American Hockey League and the Texas Legends, an affiliate of the Dallas Mavericks, completed in 2003 and of course, FC Dallas Stadium, home of FC Dallas soccer team, completed in 2005.

The Southland Conference, an NCAA Division I athletics organization, moved their headquarters to the city in 2006.

They worked in conjunction with the Hunt Sports Group and the city of Frisco to host the NCAA Division I FCS National Championship Game from 2011 to 2013.

Fans and visitors got to experience the hospitality from the residents during the festivities leading up to the championship game.

Their hope is to keep the championship game beyond 2013 so that they can continue to share the “Frisco” treat with everyone.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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