A “Town” For Tailgating

by Cheval John

Frisco, Texas

Though the Bearkat football team lost to North Dakota State Bison 17-6, the team has brought a new sense of pride to the university and the Huntsville community.

Students, faculty, staff and alumni got to experience the festivities at “Tailgating Town” in the parking lot area of FC Dallas Stadium.

The “town” was put together by the NCAA in conjunction with the staff of FC Dallas Stadium.

Different activities that transpired in the area was sponsored by corporate entities including Capital One Bank and  AT&T that included the football skills challenge featuring former Football Championship Series (FCS) players who currently play in the NFL and winners and finalist of prestigious awards in the FCS level, who teach kids techniques that will make them successful in the game.

“It was awesome,” Bo Levi Mitchell, former Eastern Washington quarterback and winner of the Walter Payton Award said. “It was so much fun because we got to spend time with the kids and to see their passion for the game.”

They also had a mechanical bull and rope challenges that gave the participants an opportunity to test their endurance and see how long they can withstand the mechanical bull.  They had a station where fans can get their face painted right before the championship game.

The Office of Students Activities, along with the Alumni Association set up a tent in the area where fans got towels to wave, pom-poms and much more to cheer on the football team.

Fans also got the opportunity to listen to live music and to get into the spirit as the SHSU cheerleaders and the Orange Pride performed in front of thousands of fans.

“Everyone was very excited to be here,” Angie Taylor, Director of Leadership Intiatives for Student Activities said. “They were honking their horns on the way to Frisco, it was great.”


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About Cheval John

Cheval John founded Vallano Media to close the gap between elite strategic thinking and the small businesses that need it most. Operating at the intersection of social media management and sports, he is building a dual-pillar brand that does two things: deliver real growth for businesses and translate the sports strategies into practical business lessons. Cheval hosted "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business from 2013 to 2017. He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

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