By Cheval John
A post shared by cheval john (@chevaljohn) on
I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.
Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.
I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.
One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.
I saw the importance of live streaming for podcasters in mid-2015
I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.
Then I received a message about this new platform called blab.beta.
They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.
At first, I did not understand the platform when it was not working on my side of the computer.
I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.
I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.
Blab.beta changed my mind as their live streaming platform was only for computers.
So I started using blab for live streaming my podcast and it was a blessing and a curse.
The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.
The executives of blab decided that developing their platform was not worth it anymore.
So they shut it down abruptly in August of 2016.
Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.
Plus, Facebook launched live video on their platform in early 2016.
As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.
So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.
A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.
As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.
Then, the founders announced they sold huzza.io to kickstarter in February of this year.
I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.
Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.
This platform is a lot like blab with the biggest difference being they are very stable.
Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.
In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.
Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.
I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.
As I close out this post, here are the most important lessons entrepreneurs must apply to their business:
1. They must know when to pivot their business.
The above can happen with the help of a business coach and also feedback from your customers.
2. They are many ways to skin a cat
The above saying means there are multiple options in getting your message out to your desired customer base.
Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.
3. You must follow the trends that is happening in your business industry.
This is reserve for the podcasters within any sector of the market.
Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.
You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.
As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.
Plus, I will continue to use blogtalkradio to air those same recordings.
Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.
How are you moving your business forward?
by Cheval John
A couple of months ago, I had written a post about how I convert my live stream shows to a podcast.
Though it showed the step by step process of turning a live stream to a podcast, you were probably wondering how I did a two-person live stream on Facebook Live in the first place.
The video below will show how I simulcast my podcast recording, What’s The Word? using Blue Jeans Network.
I chose Blue Jeans Network because their platform is very simple to use and it fits me.
Without further ado, here is the video
In closing, I want to let you know that later this week will be the 300th episode of What’s The Word?
The guest of honor is Heather Havenwood, author, speaker and entrepreneur.
The episode was recorded on Blue Jeans Network and you will hear the entire interview on BlogTalkRadio
Here is a snippet of the interview with Ms. Havenwood
By Cheval John
If time was made of 💰, would you spend it wisely? To the majority, time is not well spent because they are doing work that they hate only because they have to pay the bills or provide for their family. Nothing is wrong with the above. However, they bring their bitterness and misery of their work to their personal lives and it affects their relationships with their friends and families. The truth is if we spend out time wisely in doing the work that we love, our personal lives will be much more joyful. Even if it will take years to build the business that fulfills your dreams while you are in the work that you hate, at least you will feel much better about yourself because you woken up from the slumber of the 9-5 work week. #entrepreneurship #fulfilling #goals #businessofone #train #station #socialmedia #VallanoMedia
A post shared by cheval john (@chevaljohn) on
You want to learn something from a very successful entrepreneur you admire.
You see that they are going to be at an major conference and you decide to spend the money to attend that conference in order to hear from them.
You arrived and hear that entrepreneur speak.
You finally have the opportunity to meet up with that person and chat for a bit.
You exchange business cards and decide to keep in touch.
A few months later after correspondence, you reach out to that same successful entrepreneur to let them know that you will be in town and want to set a time to where you can “pick their brain over coffee.”
When you get a response with “sorry I have to decline your invitation for coffee” you might feel disappointed.
You might believe the person is not very nice and you will want to disassociate with them.
Before you think the above response, consider this:
That certain entrepreneur you admire is focused on finding new ways to deliver value to their customers and in the process, make money.
When you want to “pick their brain” by offering them coffee, that is in reality an insult because they have a family to feed and in their mind, time is money.
The above is why Wendy McClelland decline coffee invitations.
You might be wondering, “If I can’t offer to buy them coffee to learn from them, how can I grow my business and even my personal brand?”
Here is an alternative to the above question.
If you host a live stream show or a podcast, you can invite them to be a guest on your show.
The reason is because you have built an audience that they might want to get their business or product exposed to.
You will have an opportunity to learn from entrepreneurs who overcame doubts and fears to be where they are at in their business.
And you can invite that same entrepreneur who you respect and admire to your show because you build that friendship over the last few months after chatting at that conference.
If I were to ask Winnie Sun to share how she became successful as a financial planner, she would have charge me money because she would have spent her valuable time in sharing her “secrets” to success.
Since I host my show, What’s The Word?, I can interview Winnie and other successful entrepreneurs like Sarah K. Burgess, writer of “Dry Powder”, to share their story of attaining their success in their respective careers.
That is in itself a win-win.
The next question is should you host a live stream show or podcast?
You see that by 2020, 80% of all internet activity will have a video component.
And 57 million Americans are listening to podcasts each month according to Edison Research.
To answer the question, you can do both.
You might think that you don’t have the time to do both a live stream show and a podcast because you have a business to run.
If you are looking for inspiration to start your journey in hosting a show, here are a list of live streamers who are turning their shows into podcasts
Vicky hosts the Mompreneur Show that air Mondays at 1 p.m. eastern, 10 a.m. pacific on Facebook Live
Jennifer Hoverstad and Mitch Jackson
Jennifer and Mitch co-hosts The Show.Live which airs at 4 p.m. eastern, 1 p.m. pacific on Facebook Live. They have grown the show to popularity over a two year span despite changing live streaming platforms (blab abruptly shut down in August of 2016 and huzza.io, which was sold to kickstarter in February 1st of this year and shut down on March 1st.)
Both Mitch and Jennifer are the true examples of perseverance.
Heather Ann Havenwood
Heather is an entrepreneur and is the host of “The Win” podcast.
I already knew about Heather due to her appearance on blab.
However, I found out that she recorded her podcast episode on Blue Jeans Network when Mrs. Sun shared her podcast appearance on Twitter.
Those are the few who are recording their podcasts using Facebook Live.
They are among those who understands that successful entrepreneurs time are valuable and have found a way to learn their “secrets” of success by interviewing them on their shows.
You can leave your comments below if you know of anyone else who are recording their podcasts using live streaming platforms?
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