Tag Archive | BlogTalkRadio

Deirdre Breakenridge, Owner of Pure Performance Communications

By Cheval John

November 8th, 2017

Today’s episode of What’s The Word? features Deirdre Breakenridge, founder of Pure Performance Communications.

Deirdre has written many books on public relations and social media.

Her recent book “Answers for Modern Communicators: A Guide to Effective Business Communication” deals with how professionals and college students can be successful communicators in a business environment.

She is also the host of #prstudchat, a twitter chat which speaks about how college students can learn more about the public relations field and how they can prepare themselves once they graduate from college.

In this episode, you will hear:

-Deirdre’s process in writing her first book

-The importance of live streaming

-On why she started the podcast, “Women Worldwide”

-On hosting “The PR Influencer Show” on Nasdaq

This episode was recorded on Facebook Live via Blue Jeans Network before airing on BlogTalkRadio.

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

Website: www.deirdrebreakenridge.com

Twitter: @dbreakenridge

Quotes from Deirdre on:

PUBLIC RELATIONS

Public relations has changed so much because of social media and the way businesses have to be more flexible.

People would go online at any time and if they wanted something, we had to be there.

If you are going to support a business, you have to be ten steps ahead and to understand and listen and know where the pain points are in the market and with the customers to be able to help that business.

NEW MEDIA

I knew we had to embrace new media.

It was a different way of communication and how we approached, not just traditional journalists, but different types of media and where people wanted to receive their news.

In 2003, I had a huge wake-up call.

My team went in to pitch a CEO and his team on a tech product and we were probably a little over-confident.

We thought we knew exactly where we could get the message out through what channels.

After we pitched on how we were going to launch this load balancer product, he kind of looked at me and said, “Okay, that was good, but where’s all the new stuff that’s really going to excite our end users? Where are they going to embrace things?”

What he was saying was why aren’t you talking about blogs.

I had written about that in my second book, which is really ironic that I was writing about blogs, but not pitching that.

I went back to my agency that day and said, “No matter how ahead we think we are, we are not.”

“We are now going to start opening up technology for our public relations professionals. They need to be hands-on in the back end of websites and content management systems.”

“I want public relations people to upload news releases and photos. I want them hands-on with technology.”

They thought I was crazy.

That was the start of “We have to be flexible, we have to move, there’s new things out there.”

Public relations people have to embrace and move forward.

BRANDS BEING MEDIA COMPANIES

They are content machines and they are not just sharing content for the sake of getting their messages across.

They are educating and becoming thought leaders.

They are having other people come in, be correspondents and share news and information and do interviews.

It is a whole new dynamic.

I was sitting with a financial services company recently.

They now have an in-house studio for video production because they are thought leaders in their space and they are going to be doing interviews.

We see this a lot more.

That is the kind of storytelling and brand journalism you want to bring to the table to be a media company.

LIVE STREAMING

I think it is a great opportunity.

It is almost the no bull crap way of getting out some really good transparent information.

You are talking to a person who grew up in the agency world where we would not put out anything.

This is a new way of being able to tell stories and to share who you are and what you do.

To give a piece of yourself as an entrepreneur and to show your passion through a live stream is really important.

If you enjoy this episode, you can share via the social media icons below.

Also, who would you like to be a guest on the show?

Maria Ross Shares About Building Momentum In Your Business

By Cheval John

A brand is about building it’s reputation.

This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?

In this episode, you will hear:

-How To Streamline Your Marketing

-How To Align Your Target Audience With The Work You Are Good At

-Why Some Businesses Might Not Need To Be Active On Social Media

-Figuring Out Your Goals Before Starting On Any Social Media Platform

Snippet of The Interview on Vallano Media TV

Full Episode on BlogTalkRadio

Here is the backstory to why Maria has been on the show seven times.

I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.

I knew she would be a great fit for the show.

So we scheduled the show to air live on BlogTalkRadio.

Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.

I did not know she would become one of the most valuable mentors indirectly.

I also would not have known she would be the only person to have made seven appearances on the show.

Maria is an example of how to grow a business the right way.

She understood the power of the press when starting out with her business.

Maria did not go after the big name media in the early stages of her company.

Instead, she went for the niche media for the first few years of her business before the mass media discovered her.

She has shown her humility and giving spirit which has allowed her to get clients regularly.

You can find out more about Mrs. Ross’ company and her social media accounts at

Website: www.red-slice.com

Facebook: Red Slice

Twitter: @RedSlice

If you enjoyed this episode, can you kindly share it via the social media icons below?

Cynthia Bazin’s Transition To Founding “The Smart Chic”

By Cheval John

Live video has changed the way how we interact on social media.

Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.

With Twitter, it made communication much easier in “real time” because of the instantaneous response.

When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.

According to Cisco, 82% of all internet traffic will be drived by video by 2021.

Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.

Another reason why you should be using live video is to meet people you would not have met before even with social.

I was very fortunate to have met Cynthia Bazin two years ago via live streaming.

She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.

Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.

I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?

The show was recorded on Facebook Live via Blue Jeans Network

In this episode, you will hear:

How she transitioned from a private investigator to running her company

Why she did not dive immediately into entrepreneurship

How to run a business on the side while you working in a toxic company

How she overcame doubts to become successful with her company

How live streaming help take her business to the next level

The importance of having a mentor

Why video should be part of the business’ marketing strategy

Snippet of the interview on Vallano Media TV

Full episode on BlogTalkRadio

Cynthia Bazin’s Business Website: www.smartchic.me

Facebook: The Smart Chic

Twitter: @thesmartchic

Did you enjoy this post and who would you want to make a guest appearance on the show?

Cendrine Marrouat: Author and Photographer

By Cheval John

Cendrine Marrouat made an appearance on What’s The Word? to chat about her career as a photographer and social media consultant.

Cendrine moved to Canada from her native France years ago and have built her business.

She has written ten books including two on social media.

One of those books, “The Little Big eBook on Social Media Audiences” earned Cendrine an award for the 2015 Small Business Awards in the community voice vote in social media.

In this episode, you will hear:

What led Cendrine to move to Canada

Why she does not focus too much on the number of followers she earned on social media

Why she decided to become an author

Snippet of the interview on Vallano Media TV

Entire episode on BlogTalkRadio

The show was recorded on Facebook Live via Blue Jeans Network

Website for Cendrine Marrouat: http://cendrinemarrouat.com/

Twitter: @cendrinemedia

Elena Rahrig: Author of Eleven Books and Entrepreneur

By Cheval John

Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.

She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.

In this episode, you will hear:

What led her to write eleven books

Why potential authors should aim to write a full length book

How social media helped her to be very successful in her business

The importance of live streaming

This episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: http://www.elenaspeaks.com/

Facebook: https://www.facebook.com/ERTransform/

Upcoming Podcast Recording on Facebook Live:

Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central