Sam Houston Women’s Soccer Draws Top-Seeded Liberty in CUSA Tournament, Eyes Historic Championship
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
Sam Houston women’s soccer has earned another opportunity to pursue a milestone that has eluded the program throughout its history: a conference championship.
The Bearkats enter the 2026 Conference USA Women’s Soccer Championship with a 5–5–7 overall record and a 1–3–4 conference mark.
Their postseason appearance marks the fourth consecutive year they have qualified since joining the league in 2023.
The challenge awaiting second-year head coach Kendall Ayers is substantial.
Eighth-seeded Sam Houston will face top-seeded Liberty in the quarterfinals Sunday, November 8, at 3:30 p.m. Central at Stuart & Suzanne Grant Stadium in Newark, Delaware.
Yet the Bearkats have reason to believe they can compete with the Flames.
On October 25, Sam Houston held Liberty to a scoreless draw in Huntsville, interrupting an 11-match winning streak by the conference leaders.
Whether Sam Houston can build on that performance could determine how far its postseason journey extends.
A Regular Season Defined by Narrow Margins
Sam Houston’s 2026 campaign has been characterized by competitive performances, missed opportunities and an unusually high number of draws.
The Bearkats finished with seven ties, including four in Conference USA competition.
Their only conference victory came October 11, when they defeated New Mexico State 2–1.
Against Middle Tennessee on October 4, Sam Houston held a 2–1 advantage before conceding a late equalizer in a 2–2 draw.
The Bearkats also suffered conference losses to Kennesaw State, Western Kentucky and FIU, leaving them dependent on results elsewhere in the conference as the regular season concluded.
However, Sam Houston closed its schedule with consecutive scoreless draws against Liberty and Delaware.
Those results reflected the Bearkats’ ability to withstand pressure, although the statistics also revealed the demands placed on their defense.
Sam Houston’s goalkeeper made 11 saves against Liberty, while Delaware outshot the Bearkats 18–6 in the regular-season finale.
The performances demonstrated defensive resilience rather than sustained control of either match.
They also underscored the importance of converting limited attacking opportunities.
A Program Built on Postseason Consistency
Sam Houston’s qualification continues a postseason history that predates its Conference USA membership.
Under longtime head coach Tom Brown, the Bearkats became regular participants in the Southland Conference Tournament.
Brown guided Sam Houston to two conference tournament championship matches, in 2015 and the 2020 season’s tournament, played in spring 2021.
The program also reached the Southland championship match in 2005, before Brown’s tenure.
All three appearances ended with Sam Houston finishing as runner-up.
The program subsequently moved into the Western Athletic Conference before joining Conference USA in 2023.
Former head coach Sonia Curvelo guided Sam Houston to the CUSA semifinals in 2023 and another tournament appearance in 2024.
Ayers continued that success in 2025, her first season, when the Bearkats advanced past Delaware on penalties in the quarterfinals before falling 2–0 to Liberty in the semifinals.
Despite those achievements, the program has yet to win a conference regular-season or tournament championship.
Defense Could Be the Key Against Liberty
Sam Houston’s recent results suggest that defensive organization could be central to its postseason prospects.
In several matches this season, the Bearkats have defended in compact formations while attempting to create attacking opportunities through quick transitions and forward runs behind opposing defenders.
The approach has shown promise, although the execution has been inconsistent.
Long passes have sometimes traveled beyond intended targets, preventing developing attacks from producing clear scoring opportunities.
These patterns are observations from the team’s performances, not confirmation that Ayers deliberately designed a defense-first strategy for postseason competition.
The October 25 draw against Liberty offers a particularly relevant comparison.
Liberty finished its conference schedule unbeaten at 7–0–1, and Sam Houston was the only CUSA opponent to prevent the Flames from winning.
For the Bearkats, the challenge in the rematch will be to combine the defensive resilience shown in Huntsville with greater attacking efficiency.
In knockout soccer, limiting an opponent’s chances can keep a team competitive.
But advancing ultimately requires finding a way to score or prevailing in a penalty shootout.
Ayers and the Pursuit of a First Championship
Ayers arrived at Sam Houston in 2025 after coaching Texas Southern, where she guided the Tigers to the 2024 Southwestern Athletic Conference regular-season championship.
That experience gives her a background in building a conference-winning team.
At Sam Houston, she inherited a program with an established postseason record and a championship milestone still waiting to be reached.
Liberty enters the tournament as the top seed after another strong regular season.
The Flames also eliminated Sam Houston from the 2025 tournament, making this year’s quarterfinal a postseason rematch.
A victory over Liberty would send the Bearkats into the November 10 semifinals against the winner of the FIU–New Mexico State quarterfinal.
Another Opportunity to Make History
The Conference USA championship match is scheduled for Friday, November 13, with the winner earning the league’s automatic berth in the NCAA Tournament.
All tournament matches will be broadcast on ESPN+.
Sam Houston has demonstrated that it can withstand pressure against the league’s strongest teams.
Now the challenge is to turn that resilience into victories.
For a program still seeking its first conference championship, the opportunity is significant.
And it begins against a Liberty team Sam Houston has already shown it can hold scoreless.
AI Output Is Not Evidence
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
One of the easiest mistakes to make with artificial intelligence is also one of the most dangerous.
The answer looks finished.
The language sounds confident.
The explanation makes sense.
So you believe it.
That is exactly when a journalist needs to slow down.
AI can be useful for finding patterns, organizing information, generating questions, comparing claims and helping a journalist think through a story.
But none of those things make the AI-generated answer proof.
That distinction has become one of the most important rules in my own work:
AI output is not evidence
If an AI system gives me a fact, I still need to verify it.
If it gives me a quote, I need to find the original source.
If it gives me a statistic, I need to trace it back to the organization or dataset that produced it.
If it tells me that something happened, I need evidence that it actually happened.
The AI response may help me know where to look.
It may even point me directly toward legitimate evidence.
But the answer itself does not replace the proof.
Confidence Is Not Verification
Generative AI has a particular ability that makes this problem more difficult.
It can sound certain.
A wrong answer may not look wrong.
It may arrive in clean sentences with a logical explanation and enough detail to make the reader think the system must know what it is talking about.
That creates a dangerous shortcut.
The journalist stops asking:
“Is this true?”
And starts asking:
“Does this sound true?”
Those are not the same question.
Journalism cannot operate on plausibility alone.
A statement can be reasonable and still be wrong.
A date can look right and still be wrong.
A statistic can sound familiar and still be invented, outdated or taken out of context.
A quote can sound exactly like something a person would say and still never have been said.
That is why confidence cannot be treated as verification.
The Evidence Has to Exist Beyond the AI Answer
When AI gives me useful information, one of my next questions is usually:
Where is the evidence?
That may mean an official report, a government database, a court document, a transcript, a recording, a reputable news report or a historical archive.
The form will depend on the story.
What matters is that I can inspect the underlying evidence independently rather than treating the AI-generated answer itself as proof.
That distinction becomes even more important when the claim is central to the story.
The more consequential the claim, the more carefully I want to examine what supports it.
An AI system can point toward evidence.
It can summarize evidence.
It can help compare evidence.
But the evidence still has to withstand scrutiny on its own.
A Citation Is an Invitation to Verify
AI systems create another temptation.
They can provide citations.
A citation may look complete.
Author.
Title.
Publication.
Date.
Maybe even a link.
That still does not mean the work is done.
The source may not exist.
It may exist but not say what the AI claims it says.
The citation may point to something outdated.
Important context may have been omitted.
Details from several sources may have been mixed together.
That means I cannot verify a claim simply by seeing a citation attached to it.
I have to open the source.
Read it.
Confirm the relevant material.
Check the date.
Understand the context.
And decide whether the evidence actually supports the statement I want to make.
A citation is not verification.
It is an invitation to verify.
Verification Changes the Question
Early in my AI use, I was much more likely to ask:
“What is the answer?”
Now I am more likely to ask:
“What evidence supports this answer?”
That small change has made a significant difference in how I work.
The first question invites the system to produce information.
The second forces me to think about the information differently.
What would prove this?
Who would know?
Where would the original record exist?
Is there a primary source?
Does another independent source confirm it?
Is the information current?
Am I looking at the original claim or somebody repeating it?
Those questions move the process away from information generation and toward verification.
And that is where journalism has to live.
Primary Does Not Mean Infallible
When a primary source exists, I usually want to see it.
If a government agency publishes the data, I want the agency’s report.
If a university announces something, I want the university’s documentation.
If a sports organization changes a rule, I want the official rulebook or announcement.
If a company reports financial results, I want the filing or official release.
But there is an important distinction.
Primary does not mean infallible.
A company can emphasize information that benefits the company.
A government agency can provide an incomplete picture.
A university can frame an announcement in its own interest.
A court filing represents a party’s legal position, not necessarily an established fact.
Getting closer to the original record does not eliminate the need for judgment.
The source still has to be evaluated.
Secondary reporting matters too.
Good journalism can provide context, expertise, independent confirmation and scrutiny that the original source does not provide.
So my preference for primary evidence is not a rule that says primary sources are always better or always correct.
It means I want to understand where the claim originated before deciding what it proves.
Two Sources Do Not Automatically Mean Two Confirmations
Another verification trap appears when the same claim shows up in multiple places.
It is tempting to think:
Two sources say it, so it must be confirmed.
Not necessarily.
Both sources may be repeating the same original report.
One may have copied the other.
Both may rely on the same press release.
Both may be citing the same anonymous source.
AI can make this especially tricky because it may summarize several webpages that appear to agree when all of them ultimately trace back to one original claim.
So verification is not simply about counting links.
It is about understanding provenance.
Where did the information originate?
Are the confirmations actually independent?
What evidence does each source possess?
Even two genuinely independent sources can be wrong.
Independence increases confidence.
It does not eliminate the need to evaluate the quality of the evidence itself.
Verification Is More Than Fact-Checking
Verification is often described as fact-checking.
That is part of it.
But verification is broader.
A sentence can contain technically correct facts and still create a misleading impression.
A statistic may be accurate but missing context.
A quote may be authentic but selectively presented.
An AI-generated summary may include the facts while flattening uncertainty or leaving out an important qualification.
So verification also means asking:
What is missing?
What would change the interpretation?
What assumptions are hidden inside this claim?
Does the evidence support the conclusion being drawn from it?
That is where verification overlaps with editorial judgment.
Sometimes the Answer Is: We Do Not Know Yet
Verification does not always produce certainty.
Sometimes the records are incomplete.
Sometimes sources disagree.
Sometimes a developing event is changing faster than the available evidence can keep up.
Sometimes the most accurate conclusion is:
We do not know yet.
That is not a failure of journalism.
Pretending to know would be the failure.
This is especially important during breaking news.
Waiting until every uncertainty disappears is not always possible or desirable.
The public may have a legitimate need for information before the full picture is known.
The responsibility then is different.
Publish what the evidence supports.
Clearly distinguish confirmed information from what remains uncertain.
Attribute claims.
Avoid presenting speculation as fact.
Update the reporting when stronger evidence becomes available.
Verification is not always a switch between “publish” and “do not publish.”
Sometimes it determines what can responsibly be published right now.
AI Can Help With Verification — Carefully
There is an irony in all of this.
The same technology that creates new verification problems can also help with verification.
AI can help surface claims that may need checking.
It can compare documents, identify apparent inconsistencies, generate questions and challenge an assumption.
Those uses can be valuable.
But there are two boundaries I try to maintain.
First, AI does not decide which claims deserve the deepest scrutiny.
That remains an editorial judgment.
A journalist has to decide which claims are central, disputed, risky or consequential enough to require more work.
Second, AI cannot certify its own answer.
If an AI system produces a claim, asking that same system whether the claim is correct is not independent verification.
AI can assist the verification process.
It cannot become the final authority within that process.
The Verification Record Matters
One of the principles I keep returning to is that the evidence trail matters more than the appearance of certainty.
Someone can speculate that an article was produced with AI.
Someone can run the article through an AI detector.
Even if someone could perfectly determine whether AI was involved, that still would not establish whether the journalism itself was accurate.
Those are different questions.
Accuracy depends on evidence.
What sources were used?
What claims were checked?
What evidence supports the central statements?
What uncertainty remained?
What was changed or removed during the editorial process?
Those questions tell me much more about the quality of the journalism than simply asking whether AI touched the work.
The important question is not:
“Was AI involved?”
The better question is:
“Can the journalism be verified?”
A Real Workflow Needs a Verification Stage
This is where verification connects directly to the workflow I described in Chapter 2.
A workflow is not complete because it produces a draft.
A responsible workflow needs a verification stage.
In my own work, that often means stopping after the draft and examining the factual claims.
Which statements came from firsthand reporting?
Which came from primary documents?
Which came from secondary reporting?
Which originated as AI suggestions?
Which require another source?
Which are interpretations rather than established facts?
Which statements sound stronger than the evidence actually allows?
That pause matters.
It separates production from publication.
AI can make it easier to generate material quickly.
Verification is where I decide whether that material deserves to become journalism.
When Verification Gives the Time Back
There is something else worth acknowledging.
Verification takes time.
Sometimes AI saves time on one part of the process and verification gives some or all of that time right back.
Sometimes verification takes longer than the drafting.
That is not necessarily a failure of the workflow.
It may be the workflow doing exactly what it is supposed to do.
If a claim takes 20 minutes to verify, those 20 minutes are part of producing trustworthy work.
This is why I do not measure AI productivity only by how quickly a draft appears.
The better question is whether AI helps me move through the entire process without lowering the standard.
If the draft arrives faster but verification becomes weaker, I have gained very little.
If AI helps me spend less time on mechanical work and more time examining the evidence, that is a much more meaningful improvement.
The Journalist Has to Be Willing to Let Go
Sometimes verification produces an answer nobody wants after spending time on a story:
The evidence is not strong enough.
Maybe a sentence has to go.
Maybe an entire section has to go.
Maybe the central claim has to be rewritten.
Maybe the story has to wait.
And sometimes, after all that work, the story should not be published at all.
That can be difficult.
The draft exists.
Time has already been invested.
The headline may be good.
A graphic may even be finished.
None of those things turn weak evidence into strong evidence.
At the same time, uncertainty does not always require abandoning the entire story.
Sometimes the responsible decision is to publish only the portion that can be supported and clearly explain what remains unknown.
The principle is the same either way:
The evidence determines what survives.
Not the amount of work already invested.
Not how convincing the draft sounds.
And not how badly I want the story to be true.
Trust Is Built Before Publication
Readers usually see the finished article.
They do not see the searches.
The discarded sources.
The rewritten paragraphs.
The claims that were removed.
The moments when the journalist stopped and said:
I cannot prove this.
Or:
We do not know this yet.
Those invisible decisions are part of what makes the final product trustworthy.
AI does not change that.
If anything, those decisions become more important because plausible information has become easier to produce.
The harder task is deciding what deserves to survive.
That is why verification cannot be treated as an optional final check.
It has to be built into the process.
Evidence Before Confidence
AI can be fast.
It can be useful.
It can be impressive.
It can also be wrong.
The journalist’s job is not to be impressed by the answer.
The journalist’s job is to determine what the evidence supports.
That means asking where the information came from.
Opening the source.
Checking the context.
Looking for independent confirmation when appropriate.
Understanding uncertainty.
And being willing to reject or qualify a claim when the evidence does not support certainty.
AI can help generate and challenge information.
But journalism begins when the information survives verification.
That is the line I keep returning to:
AI output is not evidence.
The AI answer may point toward the evidence.
The evidence still has to speak for itself.

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
Sam Houston secures CUSA tournament berth with consecutive sweeps of Jacksonville State
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
Sam Houston began the volleyball season picked to finish last in Conference USA.
On Saturday, the Bearkats secured a place in the conference tournament, with their goal of a top-three finish still within reach.
The Bearkats completed consecutive home sweeps of Jacksonville State at Johnson Coliseum, winning Friday’s match 25–17, 25–16, 25–23 before taking Saturday’s match 25–23, 25–12, 25–16.
Saturday’s victory improved Sam Houston to 16–9 overall and 7–5 in conference play.
The ESPN+ broadcast reported that the Bearkats had clinched their tournament berth, with New Mexico State’s victory over Delaware also contributing to qualification.
The weekend also brought a milestone for the program.
Friday’s victory marked the first time Sam Houston had reached 15 wins since finishing 18–10 in 2021, and its first 15-win season since joining CUSA in 2023.
Coach Brenda Gray made clear that the Bearkats’ ambitions extend beyond qualifying.
“Our goal is to get to the tournament, but our goal this year is to be top three,” Gray said in her ESPN+ postmatch interview Saturday.
Sam Houston, Middle Tennessee and Liberty each stood at 7–5 in conference play after Saturday’s matches.
The Bearkats travel to Middle Tennessee on November 5–6, giving them an opportunity to gain ground against a team sharing their conference record.
Serving and shared production
Sam Houston’s two victories came with contributions throughout the lineup.
No Bearkat reached double figures in kills in either match, but the team produced 33 kills Friday and 34 Saturday.
Chloe Monson led Sam Houston with nine kills in each match and added 10 digs Saturday.
Bella Wood contributed five kills in both victories while collecting seven service aces across the series.
The Bearkats finished with 18 aces over the two matches, compared with Jacksonville State’s eight.
Brenlin Garlitz supplied 16 assists and four aces Friday.
Lauren Pyle added nine assists, while libero Shaelin White led the defense with 11 digs.
On Saturday, Garlitz and Pyle recorded 12 and 11 assists, respectively, and White finished with a team-high 14 digs.
Chelsea Butler contributed four kills on a .500 hitting percentage and five blocks.
Annika Brooks added five block assists.
Monson said having teammates contribute eased the pressure to carry the offense herself.
“It definitely takes the pressure off me trying to have a perfect game every single time,” she said in her ESPN+ interview.
Gray also praised the execution from the service line.
“I think our serving was on point today, wherever I was asking them to go, they were delivering the ball,” she said.
Jacksonville State tests Friday’s finish
Sam Houston won Friday’s opening two sets by eight and nine points, respectively.
The third required the Bearkats to respond to a closer finish and a late reversal.
A successful Jacksonville State challenge changed an apparent 22–19 Sam Houston lead to 21–20.
Monson and Wood answered with kills to extend the advantage.
The Gamecocks stayed within reach, however, saving two match points before Butler delivered the deciding kill for a 25–23 finish.
A final challenge did not change the outcome.
Sam Houston finished the match hitting .238, compared with Jacksonville State’s .140.
In her postmatch interview with Sam Houston SportsTalk, Gray emphasized keeping the team’s attention on its own play and approaching the remaining schedule one match at a time.
With conference positioning still unsettled, the Bearkats returned Saturday needing another victory.
An opening-set escape
Saturday’s first set became the pivotal stretch of the second match.
Sam Houston started with five consecutive points and later led 17–9.
The Bearkats still held a six-point advantage at 22–16 before Jacksonville State scored seven straight points to move ahead 23–22.
Sam Houston answered by winning the final three rallies.
Monson’s kill, assisted by Wood, tied the score.
A bad set by Jacksonville State’s Delaney Moon put the Bearkats ahead, and a Claire Evans attack error completed the 25–23 win.
The Bearkats took the set despite recording eight attack errors against 10 kills, finishing with a .051 hitting percentage.
Their offense became considerably more efficient in the second set.
Jacksonville State scored the opening two points, but Sam Houston responded with a seven-point run.
The Bearkats produced 14 kills against two errors, hitting .444 in a 25–12 victory while holding the Gamecocks to five kills.
In her postmatch interview, Gray discussed communication and adjustments during the opening set, along with serving targets intended to disrupt Jacksonville State’s offense.
Monson also pointed to passing and blocking discipline as areas of emphasis.
Five straight points seal the sweep
Jacksonville State opened the third set with a 5–1 lead, but Sam Houston recovered to move ahead 15–9.
The Gamecocks later narrowed an 18–12 deficit to 18–15.
Kills by Monson and Wood restored a five-point advantage before Jacksonville State scored again to make it 20–16.
Sam Houston then won the final five points.
Rachelle Reed began the closing run with a kill assisted by White.
Faith Roulston followed with a kill from Pyle, and Butler added another.
Attack errors by Evans and D’Yanna Spicer supplied the final two points.
Audrey Terry served the last four rallies as the Bearkats completed the 25–16 finish.
Sam Houston hit .241 for the match and held Jacksonville State to .032.
Both teams finished with nine team blocks.
Evans led the Gamecocks with 12 kills Saturday, while Azavia Thomas added seven.
Jacksonville State finished the series 3–21 overall and 0–12 in conference play.
A higher finish remains within reach
The preseason coaches poll placed Sam Houston 10th with 17 points.
Middle Tennessee was tied for eighth with 18.
Both have moved beyond those predictions and enter their upcoming series with seven conference wins.
For Sam Houston, the trip to Murfreesboro offers a direct test against another team pursuing position near the top of the standings.
“We got to be better today than we were yesterday. And I thought we were,” Gray said after Saturday’s victory.
The Bearkats have secured their tournament place.
With Middle Tennessee next and WKU following at home, their remaining matches will determine how close they come to the top-three finish Gray set as a goal.
How Midco Sports Helped South Dakota’s Hail Mary Reach a National Audience
By Cheval John | Vallano Media
This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
With one second remaining on November 13, 2021, South Dakota quarterback Carson Camp didn’t have many options.
The Coyotes trailed rival South Dakota State 20-17 inside the DakotaDome in Vermillion.
One play remained.
South Dakota had the ball at its own 43-yard line.
Camp escaped pressure and launched the football toward the end zone.
The ball came down into a crowd of players.
South Dakota State defenders got their hands on it, but instead of falling to the turf, the football stayed alive.
Jeremiah Webb caught it.
Touchdown.
South Dakota won 23-20.
It was a 57-yard touchdown on the final play of the game.
It was Webb’s first collegiate touchdown.
And it came against a South Dakota State team ranked No. 7 in one FCS poll and No. 4 in another.
It eventually became Sports Illustrated’s Play of the Year.
But there is another part of the story worth examining.
Someone had to be there to produce the game.
Someone had to have the cameras positioned, the announcers in place and the infrastructure operating when an otherwise ordinary November afternoon suddenly produced one of the biggest highlights in college football.
That was Midco Sports.
And that makes South Dakota’s Hail Mary more than a great sports story.
Video Courtesy of PSC Highlights YouTube Channel
It is also a business lesson about the value of regional sports media.
The Cameras Were Already Rolling
Midco wasn’t dispatched to Vermillion because anyone expected history.
It was already there.
South Dakota’s game information for that afternoon listed Midco Sports as the television broadcaster, with Jay Elsen on play-by-play, Andre Fields as analyst and Elaina Lanson reporting.
The game was also available online through ESPN+ and Midco Sports Plus.
That distinction matters.
National sports media naturally focuses much of its attention and resources on events expected to attract the largest audiences.
Regional networks operate under a different model.
Their value comes partly from consistently covering the schools, teams and communities inside their footprint.
Most of those broadcasts will never produce a Sports Illustrated Play of the Year.
They aren’t supposed to.
The value is in being there every week.
Because occasionally the routine game you committed to producing becomes anything but routine.
South Dakota’s victory over South Dakota State was one of those days.
The athletes created the moment.
The coaches put them in position to create it.
But the existence of an established broadcast operation meant that people outside the DakotaDome could see what happened almost immediately.
The play didn’t have to wait for a national television network to discover South Dakota football.
The production was already happening.
The Infrastructure Predated the Moment
The media story surrounding the Hail Mary actually stretches back years.
In March 2016, the University of South Dakota, Coyote Sports Properties and Midco Sports Network announced a $3.05 million partnership.
The agreement included broadcast cabling throughout the DakotaDome and USD’s new basketball and volleyball arena, television service throughout the facilities and a mobile video production cart capable of streaming events such as soccer and track and field.
Midco also received broadcast rights to Coyote athletic events as part of the agreement.
And perhaps most importantly for understanding the relationship, Midco had already been producing South Dakota athletic events and football and basketball coaches’ shows since 2012.
The 2016 agreement extended that relationship for another decade.
So when Camp threw that football in November 2021, South Dakota wasn’t suddenly trying to figure out how to televise a viral moment.
The media infrastructure that helped carry the moment beyond Vermillion had been developing for years.
That’s an important distinction for businesses.
Infrastructure is often easiest to appreciate after something extraordinary happens.
But you have to build it before you know what that extraordinary moment will be.
South Dakota and Midco could not have known in 2016 that five years later a quarterback would throw a football 57 yards with one second remaining, that the ball would be tipped and that a receiver would somehow catch it for a rivalry-winning touchdown.
They didn’t need to know.
The investment was in creating the capacity to cover South Dakota athletics consistently.
The Hail Mary demonstrated what that capacity could make possible.
Midco Didn’t Need to Become ESPN
There is another layer to the story that makes the Midco model particularly interesting.
Midco didn’t need to become ESPN.
It needed to be really good at being Midco.
Regional production and national distribution do not have to compete with each other.
They can complement each other.
By 2018, South Dakota was already explaining publicly how that system worked.
The university announced that Midco Sports Network would televise several Coyote football games and that those Midco-produced broadcasts would be relayed online to ESPN.
That schedule included games simultaneously available on Midco and ESPN+.
Three years later, the same basic distribution model surrounded the South Dakota-South Dakota State game.
Midco produced the television broadcast.
Viewers could also watch through ESPN+.
That creates a media chain that would have been much more difficult for a regional program to build in an earlier era.
A company with deep regional knowledge can handle production.
A national streaming service can expand distribution.
Social platforms and national sports outlets can amplify an extraordinary moment afterward.
The regional company doesn’t disappear from the equation.
In many ways, it becomes more important because somebody still has to originate the production.
This is one of the overlooked effects of streaming on college sports.
Distribution can become national without production becoming national.
The people producing a South Dakota football game don’t necessarily have to work in New York, Los Angeles or even for ESPN.
They can remain close to the teams and communities they cover while their work travels much farther.
Then the Play Traveled
Once Webb came down with the football, the moment quickly became much larger than a South Dakota rivalry game.
South Dakota had beaten South Dakota State 23-20.
The highlight traveled through national sports media.
And within weeks, the play found itself competing against moments involving some of the most recognizable athletes and programs in sports.
Sports Illustrated’s 2021 Smooth Play of the Year nominees included Jordan Spieth’s remarkable shot at the Ryder Cup, Jalen Suggs’ Final Four buzzer-beater for Gonzaga against UCLA, Jamil Roberts’ overtime goal that gave Marshall its first men’s soccer national championship and South Dakota’s Hail Mary.
Think about that group.
PGA golf.
The NCAA Final Four.
A national championship.
And an FCS rivalry game from Vermillion, South Dakota.
South Dakota won.
On December 7, Camp and Webb attended the Sports Illustrated Awards in Hollywood, Florida, and accepted the Smooth Play of the Year award on behalf of the program.
Shaquille O’Neal presented the award.
Midco did not make the catch.
Midco did not decide the award.
And it would be a mistake to claim that the regional network caused South Dakota to win it.
But Midco helped provide something essential to everything that followed: visibility.
The moment was professionally captured and distributed because the production infrastructure already existed.
That is the business lesson.
Regional Sports Media Has a Different Job
It is easy to judge regional sports networks against the scale of ESPN, Fox, CBS or NBC.
That may be the wrong comparison.
Midco describes its sports operation as dating to 2007 and says it has put thousands of games on its television channels and streaming service while working with schools and conferences throughout its region.
Its competitive advantage isn’t necessarily that it can outspend a national network.
It is proximity.
It can build relationships with universities that national television companies cannot cover with the same frequency.
It can televise games that aren’t candidates for a major national broadcast.
It can develop announcers who understand those programs and their rivalries.
And when something remarkable happens, that regional production can suddenly become nationally valuable content.
The South Dakota Hail Mary offers an almost perfect example of the process:
local event → regional production → national streaming distribution → national sports-media amplification.
Most games will never travel through that entire chain.
That’s fine.
Businesses sometimes make the mistake of evaluating infrastructure entirely by what it produces on an average day.
But infrastructure also creates options.
It determines what an organization is capable of doing when the unusual happens.
Build Before the Moment Arrives
There is a broader lesson here beyond sports television.
Businesses often want to invest after success becomes obvious.
Build the audience after something goes viral.
Improve production after demand appears.
Develop distribution after people start asking for the product.
But sometimes the businesses positioned to benefit from an unexpected opportunity are the ones that quietly built the infrastructure beforehand.
Midco had been working with South Dakota athletics for years before November 13, 2021.
The cameras were already there.
The announcers were already there.
The production system was already there.
The distribution relationship was already there.
Then Carson Camp escaped the rush and threw the football.
Jeremiah Webb caught it.
South Dakota won.
The play traveled far beyond the DakotaDome and eventually stood alongside moments from the Ryder Cup, Final Four and a national championship before being named Sports Illustrated’s Play of the Year.
None of that means Midco created the moment.
It means Midco was prepared to capture it.
And that may be the most important lesson of all.
You cannot manufacture a moment like South Dakota’s Hail Mary.
But you can build the infrastructure that makes sure people far beyond the stadium can see it when it happens.

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.

The Twilight Zone of Indiana Football: When Winning Is No Longer Enough
By Cheval John | Vallano Media

This article was created with the assistance of artificial intelligence.
The final version was reviewed, edited and fact-checked by the author
Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
The clock showed 19 seconds remaining at Memorial Stadium in Bloomington.
Minnesota had just taken a 16–13 lead on Luke Drzewiecki’s 60-yard field goal.
Indiana, ranked fourth nationally, needed an unlikely response to avoid its second loss of the season.
Grant Wilson, who had replaced starting quarterback Josh Hoover in the second half, connected with Charlie Becker for 33 yards, moving the Hoosiers to Minnesota’s 42-yard line.
After an incomplete pass, Indiana faced a decision with two seconds remaining.
Paddy McAteer lined up for a 60-yard field goal of his own.
The kick was good.
Two 60-yard field goals in the final 19 seconds of regulation had sent the game into overtime.
Video Courtesy of Bleacher Report YouTube Channel From CBS Sports Commentary
According to Indiana’s official postgame notes, it was the first game in Football Bowl Subdivision history in which opposing teams each made a field goal of at least 60 yards.
Wilson then found Becker for a 25-yard touchdown on the first play of the extra period.
Indiana’s defense stopped Minnesota on its ensuing possession, securing a 23–16 victory.
It was a remarkable escape for a team that had struggled offensively, committed costly mistakes and endured an unusually poor performance on special teams.
Yet the most revealing aspect of the afternoon was not simply how Indiana won.
It was what such a victory now meant.
Only a few years earlier, Indiana football was associated with decades of frustration and the challenge of establishing consistent competitiveness in the Big Ten.
By October 2026, the Hoosiers were defending national champions, ranked among the country’s elite, and facing a different kind of scrutiny.
Winning was no longer the entire story.
How Indiana won had become part of the conversation.
Welcome to the Twilight Zone of Indiana football.
From Historical Frustration to Championship Expectations
Indiana’s transformation under head coach Curt Cignetti is among the more extraordinary developments in modern college football.
The program’s history offered little reason to anticipate such a dramatic reversal.
Indiana had spent decades attempting to establish the kind of sustained football success associated with the Big Ten’s traditional powers.
Then came Cignetti’s arrival in November 2023.
What followed changed the program’s competitive identity, culminating in Indiana’s first national football championship following the 2025 season.
By October 31, 2026, Indiana stood at 8–1 overall and 5–1 in Big Ten play.
Its latest victory had come one week after another overtime escape, a 13–6 win at Michigan.
For much of its history, Indiana football had sought relevance.
Now the discussion centered on whether a fourth-ranked team was performing convincingly enough to remain among the national championship contenders.
That reversal raises a larger question: How did Indiana build an organization capable of changing expectations so quickly?
The answer extends beyond the head coach.
The Decision That Changed the Program
When Scott Dolson announced Cignetti’s hiring on November 30, 2023, Indiana was coming off a 3–9 season.
The Hoosiers had endured three consecutive losing seasons, and their struggles were not limited to one disappointing year.
The hiring represented a significant decision for an athletic department attempting to establish a more competitive football program.
Cignetti arrived from James Madison, where he had compiled a 52–9 record across five seasons.
He had also guided the Dukes through their transition to the Football Bowl Subdivision, demonstrating that he could win while navigating organizational change.
Dolson led a rapid coaching search that concluded with Cignetti’s appointment.
But the hiring was not simply a matter of identifying a successful coach.
Indiana needed to create an environment in which that coach could succeed.
University President Pamela Whitten and Board of Trustees Chair Quinn Buckner were part of the institutional leadership supporting the appointment.
In Indiana’s original hiring announcement, Dolson acknowledged their support and that of the university’s trustees.
That distinction matters.
Dolson made the athletic department’s hiring decision.
Cignetti assumed responsibility for the football program.
University leadership helped establish the institutional backing necessary for a major commitment.
Indiana’s subsequent success cannot be attributed to one individual acting alone.
Investing in Success — and Then Investing to Keep It
The financial decisions following Cignetti’s arrival offer another perspective on Indiana’s transformation.
In November 2024, during his first season, Indiana agreed to an eight-year extension that included an average annual compensation figure of $8 million, plus a $1 million annual retention bonus.
By October 2025, the university had announced another eight-year agreement, this time averaging approximately $11.6 million annually.
These commitments came before Indiana completed its national championship season.
That timing is important.
The university was not merely rewarding a championship after the fact.
It was responding to evidence that the football program had become nationally competitive and taking steps to retain the leadership responsible.
Following Indiana’s 27–21 victory over Miami in January 2026, which completed a 16–0 championship season, Cignetti’s contract underwent another review.
According to the Indiana Daily Student’s examination of the revised agreement, the eight-year contract was valued at $105.6 million, averaging $13.2 million annually before performance incentives.
The progression illustrates two different organizational challenges.
The first is building a successful program: identifying leadership, improving operations, recruiting personnel and creating a competitive culture.
The second is maintaining that success after the organization becomes valuable enough that competitors may seek its people and methods.
Indiana’s investment also extended beyond its head coach.
Contract provisions addressed competitive staffing resources, reflecting the importance of retaining assistants and supporting the broader football operation.
However, higher compensation does not guarantee future championships.
It represents a commitment of resources, not proof of continued success.
That is the financial risk Indiana now faces: sustaining an elite program requires ongoing expenditure, even as the competitive results remain uncertain.
The Championship That Changed Everything
On January 19, 2026, Indiana defeated Miami 27–21 in the College Football Playoff National Championship Game.
The Hoosiers finished 16–0.
It was the first national football championship in Indiana history, an achievement that transformed the program’s standing almost overnight.
The victory also created a new problem.
Expectations do not remain fixed after an organization reaches its highest objective.
Supporters, administrators, athletes and observers begin measuring performance against what has already been achieved.
Indiana was no longer being compared primarily with its own difficult history.
It was being measured against the standard established by its championship season.
That helps explain why the 2026 campaign has produced such an unusual conversation.
Indiana’s victories have not become less valuable.
The standards by which its performances are judged have changed.
That does not mean every close victory signals a declining program, or that all Indiana supporters are dissatisfied.
Rather, the Hoosiers’ championship has created a level of scrutiny that would have seemed extraordinary only a few years earlier.
A program once seeking consistent bowl eligibility now faces questions about whether its victories meet the expectations associated with a national championship contender.
A Victory That Exposed Both Strengths and Weaknesses
The Minnesota game offered a particularly revealing example.
According to the official game statistics, Indiana accumulated 419 yards of offense but converted only two of 13 third-down opportunities and scored on two of four red-zone possessions.
Those numbers illustrated the difference between moving the football and consistently finishing drives.
The defense helped keep the Hoosiers within striking distance despite difficulties elsewhere.
Special teams also experienced execution problems.
Cignetti acknowledged those issues afterward.
He described the defense as consistently effective, the offense as unsettled at times and the special teams performance as unusually poor.
Yet McAteer’s program-record 60-yard field goal forced overtime.
Wilson’s touchdown pass to Becker supplied the winning points, and the defense completed the job.
The outcome should not erase the mistakes.
Nor should the mistakes erase the victory.
Both are necessary to understand where Indiana stands.
A team capable of overcoming substantial errors possesses qualities worth recognizing.
At the same time, repeatedly relying on dramatic recoveries is not a substitute for consistent execution.
Cignetti’s task is no longer simply to convince Indiana that winning is possible.
He must now manage a program expected to win, while confronting opponents determined to defeat the defending national champions.
The Next Chapter Is More Difficult to Measure
Indiana’s rise offers a useful case study in leadership, organizational investment and changing expectations.
Dolson’s hiring decision established an important foundation.
Cignetti and his staff transformed the program’s competitive performance, while university leadership supported the resources necessary to pursue and retain that success.
Those decisions contributed to Indiana’s rise, but financial investment alone cannot explain a national championship.
Recruiting, player development, coaching, preparation and execution all played roles.
Whether the organization can sustain that success over multiple seasons remains an open question.
The distinction is important because an extraordinary turnaround and a sustainable organization are not necessarily the same thing.
A single championship can change a university’s reputation.
Sustaining that reputation requires continued decisions about personnel, resources, culture and performance.
Indiana is now confronting those decisions from a position few would have imagined before Cignetti arrived.
And perhaps that is the strangest part of this story.
On October 31, the Hoosiers needed a 60-yard field goal as time expired, an overtime touchdown and one final defensive stop to escape Minnesota.
They won.
They improved to 8–1.
And the questions continued.
For a football program once defined by its inability to win consistently, that may be the clearest evidence of how completely its world has changed.
Indiana football has entered a different reality — one in which winning is expected, and winning alone may no longer be enough.

Graphics created with AI-assisted design tools.
Visual concepts, editorial direction, composition, and final creative decisions were developed by Vallano Media.
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