By Cheval John

This post is the second lesson (chapter) of my second book “8 Lessons Every Podcaster Needs To Learn” that I am blogging as part of Nina Amir’s “Write NonFiction In November Challenge, #NaNonFiWriMo.”

Though the challenge already began, it is not too late to join in on the fun of blogging a book in a month.

If you want to participate in #NaNonWriMo, visit the website at www.writenonfictionnow.com

Hope you enjoy this post below.

You might be wondering if you should aim for a general audience or go for a niche market.

You would think that it is easier to go after a general audience because you want to show that you are well rounded and also want to cater to everyone.

In a lot of ways, it might work if you want to display your experiences to a potential employer or in the case of a freelancer, a client.

However, that can cause you to lose your audience because you are trying to please everyone and are stretching yourself thin.

The best thing to do when you are starting a podcast is to go for a niche market.

Whether it is marketing, sports, self-help, etc., you are solving a specific need and in the process, creating a loyal following.

Dori DeCarlo, a seasoned entrepreneur, first got into podcasting after launching the show, “The Three Wise Girls” with co-hosts Debbie Barth and Linda Alexander.

During one of the shows, Dori did a two part segment on Mompreneurs, a woman who is a mom and is an entrepreneur.

In the process of that segment, Dori found her niche.

With the encouragement from her co-hosts, Dori launched her own show called “Word of Mom” which evolved into the network, “Word of Mom Radio.”

In the four years since launching, the network has received over 70,000 downloads in 2013 and is continuing to grow.

So if you want to grow your podcast, focus on a niche market because you will separate yourself from the crowd.

Video Courtesy of Tom Corson-Knowles