By Cheval John

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You are very excited when a lot of people are reading your blog on a daily basis.

That motivates you to continue providing uplifting content to your audience.

Though your blog is getting a lot of views and bringing people to your website, you notice you are not making a lot of money.

You are wondering why isn’t this blog converting readers into potential customers.

Your first thought is trying out different tactics which will bring people to your business blog.

One of the tactics is pushing out your content to different social media platforms hoping to win new business.

That fails to work because consumers are more keen to see who cares about them.

You realize you must interact with your audience on a daily basis on the different social media platforms.

Though the above always works, you have not seen the results of converting your fans into customers yet.

I can tell you to keep on building your audience on the social media platforms.

You must also understand having an e-mail list is the most effective way to convert your fans into customers.

Your blog’s e-mail lists is your real estate.

When someone decides to join your e-mail list, you have a higher chance of winning new clients for your business.

The ways how you can build your e-mail list is providing value consistently with your business blog.

Also, you can embed educational videos or podcast which applies to the industry your business is apart of.

Like the podcast I embedded here from my show.

The biggest mistake you can make when building your e-mail list is having pop-ups.

Pop-ups is like spam.

When someone is reading your blog post and all of a sudden a pop-up appears, it basically distracts the viewer.

They are in the middle of consuming your content which is solving their pain point.

When blogs engage in installing pop-ups in their website, they are truly saying we are not confident our content will help you and we need to use these tactics to get a subscriber.

If you are starting a blog for the first time, never use any type of pop-up system even if many are telling you otherwise.

If you do win over a new e-mail subscriber, do not bombard them with sales pitches in every e-mail.

They will be turned off by your spammy sales pitches and opt out of your e-mail list.

Your must have confidence in your blog content and not worry about the sales pitch

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