By Cheval John
As we are 28 days away from 2016, we can reflect on how much live streaming changed the way we look at media.
We knew about live streaming from major media platforms like ESPN, who broadcast their sporting events using their apps.
And marketers indicated that they were going to focus more on doing live video this year according to the Social Media Examiner’s Social Media Marketing Industry 2014 report.
That same report indicated that marketers were using YouTube to showcase their expertise and promote their business.
It makes sense to a large degree because YouTube is the second largest social media platform in the world behind Facebook.
Plus, YouTube is owned by Google, the world largest search engine.
So if you are on YouTube, you have a huge opportunity to get your business more exposure due to Google Algorithms.
That is great news if you are a small business owner.
At the same time, you will have to work twice as hard to build your audience on YouTube because you are competing with other business owners.
According to Expanded Ramblings, there are 1 billion people who uses YouTube.
You are among the number of people who are trying to gain an audience with your uplifting message and building a tribe.
So if live streaming is going to continue to be more important going into 2016, how do you stand out from the crowd?
You will have to be more creative on how you use video to gain a loyal following.
This year has brought out live streaming platforms like Meerkat, Periscope and Blab.
Meerkat has in a way become more irrelevant.
So I will only focus on Periscope and Blab.
Periscope is raw video where people can share their lives with the world.
It has allowed many business owners to showcase their expertise and grow their business for the better.
The catch is that the video only lasts for 24 hours and then it is gone.
That allows a person to grow a loyal community and increase their business for the better also.
And with Apple TV now integrating Periscope into their product, your periscope shows will have a much wider audience.
Though I have not used periscope personally, I can say that the live streaming app is a one way street because there is not much engagement with the audience.
Which now leads to blab.
Blab is a combination of Meerkat and Periscope that was launched in April.
The live streaming platform allows four open seats plus you can actually see who is in the room of your show.
You can also see what people are saying about the topic that you are chatting about in your blab.
Plus, if a person that is in the room of your chat wants to join in on one of the four open seats, they can join in the open seat with the host’s approval of course.
That makes blab in my opinion more interactive.
What is also cool is that if you recorded your blab show, they send you the audio and video file of the show.
That gives the person the opportunity to turn their blab shows into a podcasts.
And since podcasts have a much smaller competition compared to YouTube (about 300,000 to 1 billion), respectively, they are able to stand out from the masses of people who are on YouTube.
The biggest difference is that blab is still in beta form and the staff are making improvements to the live streaming app.
That means small business owners, who are using blab in beta, are way ahead of their competition because they are building a loyal community.
Periscope and Blab have allowed people to become thought leaders.
I can guarantee that these live streaming stars will go to the next level in 2016 and continue to uplift people to build their business to profitably for the better.
Here are the 10 live streaming “stars” everyone should look out for in 2016
1. Vicki Fitch-Author, Speaker
2. Robert C. Stern-Owner of Social Leader, USA
3. Victoria Taylor-Owner of Blend Social
4. Jennifer Quinn-Host of The Daily Q Show
5. John Kapos-Owner of Perfection Chocolates
6. Melodee Meyer-Founder of the Fit Free Project
7. Adel de Meyer-Social Media Specialist
8. Saba Sedighi-Founder of iStreamSocial
9. Sarah Moore-Digital Strategist
10. Kohleen Liddell-Social Media Strategist
Do you agree with the list above. Who am I missing from this list? You can leave your comments below.
Subscribe To Receive Weekly Content From The Company Blog.
Success! Now check your email to confirm your subscription.
Twitter Page of Vallano Media, LLC’s CEO
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011