November 17, 2014  

It’s Social Media, Not Sales Media

By Cheval John

You receive an invitation from someone to be your friend on a social media platform (Twitter, Facebook, LinkedIn,etc).

You accept the invitation and feel good about it.

Immediately, you receive a message talking about liking their Facebook page, visiting their website or buying their product.

All of a sudden, you feel like another number and realize the person does not care about you.

The problem is many businesses or salespersons are really quick to go for the closing sale.

Just because it worked pre-social media does not mean it will work now.

You must be very authentic and build relationships if you want to be successful in this day and age.

It is why most businesses are reluctant to embrace social media because they understand you must be vulnerable and also show they really care about the customers.

If you can show your customers that you care, you and your business will be way ahead of your competition.

On the other hand, if you are the person who are going for a quick sale after connecting with a person, your reputation will be ruined because people will be talking about you in a negative light.

Have you dealt with someone who tried to go for the sale on social media quickly?

You can share your comments below.

Video courtesy of Common Craft

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

2 Responses to “It’s Social Media, Not Sales Media”

  1. Ben Phillips (@benfigo) says :

    Speaking my language!! This is the most frustrating thing that happens on social media and it drives me bonkers!

    Reply

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