Build Your Audience First Before Program Launch

By Cheval John

When a company or a solopreneur is launching a new program or service, they want to make sure that everything goes well.

Another thing that they will do is launch their product in beta form to get feedback from the users.

That is how many companies have successful launches.

Many companies don’t have a product in beta that is very open to the public.

Unless you are Blab.

They are very smart in having the live streaming app in beta form because they get a chance to hear the feedback from many of the users.

Just because there are not many people using Blab, (about 2,500 compared to 10 million users of Periscope), does not mean that the live streaming platform is not important.

I tend to say that it is good news because those who are on blab at the very moment whether they are sports professionals, marketers and entrepreneurs are setting themselves up to be the “experts” of using blab.

In the same way, many musicians are now following the same path like many companies when launching their music.

They now can bypass the decision makers in major record labels and use SoundCloud, Spotify, YouTube, iTunes, Periscope and even Blab to build an audience.

They are releasing their singles first to get feedback to see if the singles would be great when they are about to launch their albums.

Krista Earle is among the independent music artists who have grown her fan base through releasing her singles first.

Krista shared with me on What’s The Word? about her recent singles, “Just People” and “Dear Santana” and also shared about her plans of launching an album next year.

You can listen to the interview below which was not recorded on blab, but on BlogTalkRadio:

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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