Cinnabon Shocked The World With A Simple Response
By Cheval John
Recently, I saw a post on Twitter which captured my attention.
This post mentioned about a major brand, Cinnabon, responding to someone who had mentioned them on Twitter.
What was more interesting is the post about Cinnabon responding to a person came from a well known journalist who covers one of the major professional sports in North America.
I would expect someone to have that reaction when a celebrity or an influencer answer them in a tweet.
For a well-known media personality in sports to be in shock when a major brand answers them is surprising.
It should not be a surprise because it shows even well known major media personalities are human too.
If a celebrity or media personality is shocked by a major brand answering them, it shows most major companies as a whole are not great on social media.
It is disheartening to see how major brands are treating social media like another broadcasting platform.
The only time you will see them on social media is when they have something to sell or a major event they want to promote.
They fail to understand people (mostly the millennial generation) are much more savvy than ever.
They can sniff out a person or a brand who are trying to sell to them.
Here are some stats to back up this point:
Only 22% of brands are trusted-Search Engine Watch via (Havas Media)
43% of millennials rank authenticity over content when consuming news-Search Engine Watch via (Forbes)
32% of millennials find today’s brand communications helpful-News Cred
So if you want to be successful on social media and have a strong impact on reaching this generation, you have to meet them where they are at.
And follow the examples of companies who are communicating with this generation on a daily basis via blogs, podcasts, live streaming, Twitter chats, etc.
You might gain some creative ideas of building a loyal fan base and save a boat load of money on your marketing budget.
As a bonus, here is a list of twitter chats hosted by these brands who connects with the millennial generation and are building a loyal audience in the process.
#ContentWritingChat
Hosted by Express Writers on Tuesdays at 11 a.m. eastern time
#SweetTalk
Hosted by Cinnabon on Tuesdays at 1 p.m. eastern time
#SEMRUSHChat
Hosted by SEMRush on Wednesdays at 11 a.m. eastern time
#BufferChat
Hosted by Buffer on Wednesdays at noon eastern time
#SproutChat
Hosted by Sprout Social on Wednesdays at 3 p.m. eastern time
#HootChat
Hosted by Hootsuite on Thursdays at 3 p.m. eastern time
#StartupChats
Hosted by Startup Canada on Wednesdays and Fridays at noon eastern time
Top Seven Twitter Chats For Starters
By Cheval John
Here are some statistics to think about:
-Social media users have risen by 176 million in the last year-Brand Watch
-Online adults aged 18-34 are most likely follow a brand via social networking-Marketing Sherpa.
In 2016, there were 2.3 billion active social media users-Brand Watch.
Among the above statistics, Twitter users are about 350 million.
Yet, that platform allows you to interact with people in real time.
And the majority of journalists are on Twitter.
You can interact with them on a daily basis and they will notice your giving spirit.
That is how entrepreneurs like Josh Elledge, founder of Upend PR got to be on media outlets across the country.
Side note: Diane Gottsman is in my mind the best teacher on how to be a giver because she shares advice on etiquette that has made her a media resource.
One way to share value with your potential customers is to participate in Twitter Chats.
Twitter Chats are a place where you can interact with people using a hashtag.
You can use these Twitter Chats to get ideas for your content marketing.
And maybe interact with some journalists too because they might even be on Twitter chats
So how do you know which Twitter chats is right for you?
To answer your question, I have compiled a list of seven twitter chats that will give you valuable advice with your content marketing.
Twitter Smarter occurs on Thursdays at 1 p.m. eastern, noon central.
It is hosted by Madalyn Sklar, who is one of the leading authorities on Twitter marketing.
The chat has guests who answers questions on tips and strategies on how to use the social media platform.
And the majority of the time, the chat trends on Twitter.
2. #ChatSnap
#ChatSnap occurs on Wednesdays at 2 p.m. eastern time, 1 p.m. central and is hosted by Kristy Gillentine.
This chat focuses solely on snapchat and how marketers can use this platform.
Kristy is one of the leading authorities on Snapchat and her Twitter chat has been quoted on Social Media Examiner
3. #MediaChat
#MediaChat occurs on Thursdays at 10 p.m. eastern, 9 p.m. central and is hosted by Aaron Kilby.
This chat focuses on different trends that is happening on social media and usually have guests like Jessica Ann
#LetsLivestream occurs on Wednesdays at 3 p.m. eastern, 2 p.m. central and is hosted by Rachel Moore, owner of Really Social.
This chat is a combination of a Twitter Chat where people can engage with their fellow participants and a Facebook Live Show where Rachel interviews the guests about different live streaming strategies.
5. #WinnieSun
#WinnieSun occurs on Wednesdays at 2 p.m. eastern, 1 p.m. central and is hosted by you know who, Winnie Sun.
Winnie is the founder of Sun Group Wealth Partners and has made appearances on major media outlets to share her expertise surrounding the finance industry.
Her chat has a panel of guests that shares about how to manage your money and also social media topics in between.
It trended on Twitter today which shows the popularity of the chat .
What an honor to share this on #internationalwomensday #trending #WinnieSun ☀ pic.twitter.com/2IY0G0Nzie
— #WinnieSun ☀️ (@SunGroupWP) March 8, 2017
6. #ContentWritingChat
#ContentWritingChat occurs on Tuesdays at 11 a.m. eastern, 10 a.m. central and is hosted by Express Writers, LLC
Express Writers was founded by Julia McCoy in 2011 and has clients around the world.
Their twitter chat is about best practices surrounding content writing, the dos and don’ts of content writing.
Content Writing Chat also has guests who are experts in the evolving social media fields and they share what works for them in their content marketing efforts
#BlogElevated occurs on Mondays at 10 p.m. eastern, 9 p.m. central and is co-hosted by Lisa Stauber and Bobbie Byrd.
This chat shares about how a person can grow their blogs and also different ethical tactics that will make your blog stand out.
Blog Elevated is like an open forum where each of the participants can share what works for them in their blogging strategies and the hosts themselves will share some valuable advice that you never thought of before to grow your blog.
So there you have it, the top seven twitter chats that can help you grow your social media presence online.
Do you have a favorite Twitter Chat that has helped you with your social media marketing? You can leave your comment below
Do Not Underestimate The Power Of Twitter Chats
By Cheval John
We have heard predictions of how twitter was going to be bought by a major media company by a certain time.
We also heard how Twitter was not relevant anymore because they were not “growing” in user base.
Some saw twitter as a place where people spam others hoping to make a sale.
I can understand what they mean due to the constant automated direct messages from people who are asking to like their business page or subscribe to their blog.
The truth is twitter has always been relevant since it began in 2006.
Just because they have 330 million active users compared to Facebook’s almost 2 billion users does not mean Twitter is not important.
No other social media platform (with the exception of snapchat) have come close to where you can interact with anyone in “real time.”
There is a level playing field when you can chat with a celebrity or with an “influencer” any time you want to on Twitter.
Those who think Twitter is not relevant are missing a huge opportunity to stand out from their competition.
They do not realize the majority of journalists from media organizations have Twitter accounts.
Most of them will share another side of themselves and also interact with their fans.
The smart entrepreneurs will take the time to build a relationship with the journalists on Twitter and sometimes see the behind the scenes of what they are working on for a news cast.
This can save them from ending up in the journalists’ spammer list because most companies still use the dreaded press release in order to get placement in the media outlet.
If they share the journalists’ article consistently to their audience on twitter, the journalist will notice.
Unfortunately, most corporations and organizations uses twitter as a broadcast only channel to promote their events to the journalists on the platform.
They think the golden days of advertising still works today.
When they do not see the quick results from their tweets, then they whine like spoiled brats wondering why their campaign is not working.
They also will blame Twitter and tell everyone it is not worth the investment because they did not see the results they were hoping for.
That is probably why they thought social media was a fad because it clearly went against the conventional wisdom of advertising.
And why small businesses, mid-sized businesses and even micro-businesses will always win because they are using Twitter to build a community around their brand.
One of the methods they use to build a community is hosting a Twitter Chat.
A twitter chat are conversations with like-minded people surrounding a hashtag.
Think of it like a focus group that happens every week.
The topics can range from social media marketing, how to build a successful blog, or how to host events if you are in the event planning business.
The brands can use these twitter chats to learn more from the community.
They can even get topic ideas for their blog.
Most companies produces a recap from the twitter chats on their blog and feature the best answers from the participants.
This is another way for the company to highlight their community and share their expertise with their audience.
This is the cherry on the cake for the participants because they are contributing to the twitter chats and also getting exposure to the host’s blog audience.
The participants in turn can share the twitter chat recap to their audience on social which gives the brand exposure to prospective clients.
They can also create a press page on their website featuring the recap from the brand’s blog.
It’s a win-win for both the twitter chat host and the participants.
For those who are looking to run a twitter chat in the new year, here is a list from the most successful twitter chats.
#TwitterSmarter: Thursdays at 1 p.m. eastern time
Twitter Smarter is hosted by Madalyn Sklar, a podcaster, business coach and houston social media power influencer.
She started the chat in mid 2015 after her podcast by the same name became very popular.
The chat talks about ways to use twitter wisely and has a plethora of guests.
Twitter Smarter also became very popular due to the number of participants who are there on a regular basis.
Another reason for the fast growth is Madalyn has hosted another twitter chat for five years surrounding the Go Girls Community prior to starting Twitter Smarter.
#ContentWritingChat: Tuesdays at 11 a.m. eastern time
Content Writing Chat is hosted by Express Writers.
Topics surrounds putting out quality content, having a content calendar, seo, etc.
This chat also features guests who shares valuable information to the community.
Each month, they have open forum in which they ask the community tips on improving their content.
#ChatGram: Tuesdays at 1 p.m. eastern time
Chat Gram is host by Ken Watson, a houston social media power influencer
This is the first twitter chat surrounding the use of instagram.
Participants share on topics like the importance of instagram stories and how to spot bots.
The chat also has guests who are experts on instagram.
#ChatSnap: Wednesdays at 2 p.m. eastern time
Chat Snap is hosted by Kristy Gillentine, a former journalist and houston social media power influencer.
This is the first twitter chat all about snapchat.
Participants attend this chat to learn about building a community on snapchat, how businesses can benefit from snapchat, etc.
This chat also features guests who are experts in all things snapchat.
#MediaChat: Thursdays at 10 p.m. eastern time
Media Chat is hosted by Aaron Kilby, vice president of sales and marketing for Artisan Colour.
Guests have included experts ranging from social media to live streaming.
#WinnieSun: Wednesdays at 2 p.m. eastern time
This chat is hosted by the co-founder of Sun Group Wealth Partners, Winnie Sun.
It features different experts from the finance industry who share tips on managing your money.
Topics also surrounds social media which Winnie Sun has leverage to gain the right clients for the company.
#BlogElevated: Mondays at 10 p.m. eastern
Blog Elevated is co-hosted by Bobbie Byrd and Lisa Stauber.
Topics range from improving your blog to using live streaming.
The twitter chat is an extension of the blog elevated conference which brings in speakers who are experts in blogging.
Both co-founders are houston social media power influencers as well.
Did I miss any twitter chats from this list? You can leave your comments below.
Share this: