June Newsletter
By Cheval John
I am very sorry for being late in writing this newsletter.
I took an unexpected three weeks off from posting a blog.
I am now getting better in the trasition process of working at a second job during the night time while running my business.
What I have learned is that it is never easy to run a business while working full time.
However, it is worth it because I have the opportunity to learn more about the travel industry first hand by working in the hospitality business.
So my goal for this month is to be consistent in putting out weekly blog posts during this season of working as an employee in the hospitality business.
With that being said, I want to add that I had the opportunity to be interviewed by Dr. Ai Addyson Zhang on her facebook live show, “Classrooms Without Walls.”
Her show is well run and has viewers from around the world.
Another thing is the show is very niche and people who pass on the opportunity to be on Dr. Zhang’s show are missing out.
In addition to the show, here are articles for this month’s newsletter:
The Importance And Relevance Of Twitter In Today’s Digital Space-Dr. Ai Addyson Zhang Digital Learning Consultant
Tipping is a sensitive subject and almost everyone has a strong opinion-Diane Gottsman of The Protocol School of Texas
5 Focused Ways To Keep Your Goals in Front Of You-Cynthia Bazin of The Smart Chic
How to Take Your Job Anywhere in the World-Sarah Landrum, Contributor to Entrepreneur.com
Dr. Joyce Knudsen, Founder of The ImageMaker, Inc® Communications Group
By Cheval John
February 21st, 2018
Today’s episode of What’s The Word? features Dr. Joyce Knudsen, founder of The ImageMaker, Inc® Communications Group
It was recorded on Facebook Live via Blue Jeans Network
Dr. Joyce is the author of ten books including “Refusing To Quit: True Stories of Women Over The Age of 60”
She is the host of “The Twelve Minute Inspiration,” where she interviews authors, business professionals and entrepreneurs on making your time count during your lifetime.
The show is on the Gab Radio Network.
Dr. Joyce has been featured in many media outlets including Forbes.
I first learned of Dr. Joyce last year through the twitter chat called #winniesun, hosted by the co-founder of Sun Group Wealth Management, Winnie Sun.
Her simple approach to being a giver of wisdom allowed her to build over a million followers on Twitter.
In my personal opinion, she is more knowledgable of the social media industry than half of the social media professionals.
In this episode, you will hear:
-her thoughts on podcasting
-how she built over a million followers on twitter
-why people should focus on giving value on social media
-why she does not believe in retirement
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
You can also subscribe to the show on Apple Podcast, Stitcher and Google Play Music.
Website: www.drjoyceknudsen.com
Twitter: @drjoyce_knudsen
Quotes from Dr. Joyce Knudsen on:
LISTENING TO YOUR AUDIENCE
People do not listen.
They are listening to figure out what to say next.
So they are not really interested in what someone else has to say.
I call those fake people because people that are interested in other people listen.
They not only listen to what they have to say, they look at the person’s expression, the nonverbal which we are being judged on.
We are not being judged on conversation.
We are being judged on gestures.
Only seven percent of what you say is really going to be heard or counted.
It’s very interesting.
I am a communication specialist.
So I know a lot about how people perceive and everything is perception.
There is no such thing as something that is true.
It is your perception of what is true.
Perception is reality.
USING SOCIAL MEDIA
There’s a lot of true takers on Twitter.
I’m a true giver.
Takers are asking you to do something, wanting to introduce you to some kind of new thing.
I’m not there for that reason.
I’m there to just spread the word about joy and love and giving around the world.
I feel that I’ve had a really good life.
I have obviously learned how to have a professional and private life that is a good one.
That is what I want to teach other people and I hope my tweets are doing that.
OBTAINING DOCTORATE DEGREE LATER IN LIFE
I think I was born wanting to learn especially since the doctors told me I could not given my eyesight.
I always was a learner.
At 38, I went back to college for a bachelor’s degree and a master’s degree.
I waited a while after that because I was tired of spending time in the books.
I think at the age of 48 or 49, I went to get my doctorate degree because I figured in my image profession which a lot of people do not know what that is.
They think you only take people shopping or you do their colors or you’re a makeup artist or something like that.
Those are hard skills.
I wanted to do much more with soft skills.
With the empathy.
With the helping people to believe in themselves.
Like I say in my twitter handle, “You are enough.”
So I went back to school and I was in pyschology and maybe three-quarters through, they changed the psychology cirriculum to human services and you had to work for a doctor for two years in order to get the degree.
I said, “Wait a minute, I’ve got my own business, I had it for 20 years, I do not really want to work for somebody now and give up my business.”
I ended up getting the degree in human services with an emphasis on psychology and self-esteem image.
I can’t stop learning.
If there was another degree, I’m going for it.
I’m a continuous learner.
If you sent me a book, it would have to be an audio book or a large print book.
I take a lot of continuing education courses.
I like to learn.
Every answer you get it’s gonna be very simple.
I’m not simple, but I like to boil things down to their lowest common denominator.
DEALING WITH A VISION IMPAIRMENT
When I went to school and I was called cross-eyed and four eyes, I evaluated myself.
I did not know any other way to see it.
My eyes do not work in the middle.
They do not see up.
They don’t see down.
They don’t see the side.
They don’t work together.
So cataract surgery is something they are wanting me to do.
When I was leaving home in my early 20s, I said to myself, “Everybody’s got to deal with something.”
So this is what God gave me and I can handle it because God does not give anything you can’t handle.
So I decided at that time, I was gonna be the best I could be and help as many people as I can.
There was no looking back because I’m not going that way.
Why would I go back to when people calling me names and telling me all these things that were not true?
I actually look in the dictionary a lot of things people were calling me and I thought, “That’s not me, I’m a research company.”
I said, “Okay, you know, I look regular.”
I feel I’m special because of it.
I have a special condition.
That’s why I do as much as I do because I don’t want to let one day go by without some new experience and some new friends.
I guess that’s just me and I wish other people would be move that way.
They don’t realize how many friends they could have.
I’ve made another several wonderful friends on facebook.
I work with gab radio network and they are wonderful to me.
I feel so lucky.
But then, it is not always luck.
I’ve worked hard to get these relationships with people where they know Joyce is not full of it.
She’s really the real deal.
I was so happy to meet Winnie (Sun).
She was my first favorite person on Twitter.
I love her.
She’s just great.
I really love twitter.
I see myself as the hundred year old person who still on Twitter helping people as I have to give up my business by then.
They say when you get older, nothing changes except for that you do everything slower.
I have a sense of humor.
Jessica Ann, Author and Founder of Jessica Ann Media
By Cheval John
February 14, 2018
Today’s episode of What’s The Word? features Jessica Ann, who is the founder of Jessica Ann Media.
She is the author of the book, “Humanizing Your Brand” which she self-published in 2016.
Jessica spent years working as a producer for national media outlets including Sirius XM in Washington, D.C. before striking out on her own with her company.
She is the host of the podcast, “The Art of Humanity,” where she interviews leaders about being your true authentic self in business.
Jessica has been featured in media outlets including The Huffington Post.
In this episode, you will hear:
-What Inspired Jessica To Become An Entrepreneur
-Why She Started Her Podcast
-Why Businesses Should Be On Social Media
-Should Businesses Be On Live Video
This episode was recorded on Facebook Live via Blue Jeans Network.
Snippet on Vallano Media TV
Full Episode on BlogTalkRadio
You can subscribe to the show either in Apple Podcasts, Stitcher and Google Play Music.
Website: www.jessicaannmedia.com
Twitter: @itsjessicann
Quotes from Jessica Ann on:
STARTING A PODCAST
I always love podcasts.
I love the fact that I can just be who I am and I can show up on audio and talk to my guests.
I love video too, don’t get me wrong.
But sometimes, it can take away from the experience of the intimate setting of the podcast.
We’re finding growth like through the roof across the board in terms of podcasting.
I didn’t even know it would become such a trend that it is today.
When I first started, I just kind of got this calling and I wanted to talk with people around the globe about what they are working on in a way that would not only help me personally and professionally, but also help my listeners and my potential clients and anyone really who’s listening learn something from the interviews in my podcast.
LIVE VIDEO
You got to figure out what works for you.
In today’s day and age, you have to be on video.
You really need to be on any platform that conveys your message in the most human and real way.
Video gives you that option.
I’m going to be doing more video in the coming months.
I’m excited.
I am evolving.
We are all kind of going through this huge shift in communications and how we talk to each other today.
It’s exciting.
I just need to get out of my comfort zone and I’m sure other people out there might relate to that as well in terms of how we get out in the world.
There are so many different ways we can talk to people and we want to do what number one feels right and true to ourselves.
Also, the way that can make the most impact and video is definitely an expression to do that.
UPCOMING FACEBOOK ALGORITHM CHANGE
As a person in business, I really don’t want to get freaked out over any of these changes.
Algorithms changes all the time.
Business has changed all the time.
We just have to attribute it to an ongoing evolution of the web.
We’ll see what happens over time.
I’m personally not freaking out.
I know some of my dear colleagues and friends are not freaking out either.
I also see some people not happy with it.
Looking back at how google changed their algorithm like penguin and all those silly names a few years ago.
We figure it out as we go.
You can’t freak out.
You just have to grow with what’s happening in the technology world.
They are multiple ways outside of facebook to get in front of your customers today.
Facebook is not the be-all, end-all of marketing granted it is very huge platform.
They are many other options and you don’t necessarily have to be there if it’s not working for you.
I’m a big believer in business and making an impact.
I’m also a big believer in listening and exploring and figuring out what’s working and what’s not and then moving on from there.
WRITING THE BOOK “HUMANIZING YOUR BRAND”
What led me to create this book was people in the business world aren’t accessible.
They write dry jargon language that is incomprehensible and it’s so much more simple than that.
I got tired.
There was a book that was written in 1999 called “The Clue Train Manifesto”
It really just about the evolution of communications.
That was the first point in history where people started writing about this concept.
I quoted it in my book too.
That inspired me to realize we’re shifted so much since 1999 and we need to continue to communicate with our customers in an accessible human way.
So I needed to figure out how to convey this information to the world in a way that was accessible.
The book poured through me.
I had to write it and I had to self-publish it.
I always want to peel back the layers.
It’s like an onion.
How do we really get to the core of who we are.
Not just as a business, but as a human being.
So that’s what I hope to convey in my book.
THE DIGITAL MEDIA WORLD
We can all leave a digital crumb so easy today.
Before going into any type of media or message, ask yourself, “Is This Valuable?”
Can people really get value out of what I’m about to say or broadcast to the world.
We all do that in our own unique way.
That’s a thread I like to ask myself personally and I help my clients as well and all of their communication.
How do we make ourselves a value to the world.
Be out there as much as you possibly can.
Michelle Muenzler, Author and Nicknamed “The Cookie Lady”
By Cheval John
January 10th, 2018
Today’s episode features Michelle Muenzler, who is an author of many books and a speaker.
She has spoken at many conventions around the state of Texas including the Houston Comicpalooza.
The backstory of how I met Michelle happened when I was a last minute substitute to moderate a panel about how writers use social media to build brand awareness for a self-published author at Comicpalooza last year.
I had always heard a lot about Comicpalooza and how it was filled with celebrities who build their status with past shows.
Living here in Houston the last couple of years, I knew this was my opportunity to attend the famed event, so I was happy to moderate the panel.
While preparing for the writer’s panel in the meeting room, Michelle walked in asked if anyone wanted cookies she made.
I gladly accepted and I got to hear her presentation at comicpalooza.
In this episode, you will hear:
-what led Michelle to become a fiction author full time
-the importance of social media
-her favorite sports team
-why she left Twitter
-why she brings cookies at every convention she attends
This episode was recorded on Facebook Live via Blue Jeans Network late last year.
Snippet on Vallano Media TV (I had dropped my bag which had the computer and my screen had turned green. Thankful the computer is o.k.)
Full episode on BlogTalkRadio
Website: www.michellenmuenzler.com
Quotes from Michelle Muenzler on:
SPEAKING AT CONVENTIONS
Conventions are a lot of fun.
They are a lot of work, but a lot of fun.
I’m naturally kind of an introvert, so extroverting for a weekend takes a lot of work and mental preparation and a little body armor.
There’s something about just being able to go in and be on a panel with a bunch of other writers and just kind of talk shop that I know is really enjoyable.
The fact that comicpalooza (houston) invited me back two years in a row has been awesome.
I’m hoping to go again this next year (this year).
I do a lot of the Dallas area conventions, the small library conferences up at Roanoke (Texas).
Austin (Texas) has armadillo con which is always a lot of fun.
So it’s a great way to connect with people and hang out with other writers.
You get to hang out with fans and booksellers.
It’s like a giant happy family.
SOCIAL MEDIA
It can be a terrible distraction, but also a wonderful way to connect.
I tend to mostly hang out on Facebook because I can control a bit better how much I’m interacting.
I used to do a whole lot of Twitter, but I found myself obsessing too much over reading every single thing that every single person on my feed posted and it just got to be way too much.
I can’t shut my brain down enough to kind of let it be for the day and interact whenever I happen to cross over.
It’s been really great for getting writer news like information on markets.
Information on what’s going on in the industry.
Get to chat with fans and hear about everyone’s cats.
It’s allowed me to kind of get in touch with a lot more people.
FACEBOOK BEING HER FAVORITE PLATFORM
I think I like it because it’s a slightly longer format, but not too long.
It’s happening somewhat real time, well Facebook algorithms aside from how they keep screwing with the order we see everything.
People are posting whenever they feel like it.
They can post longer things about what’s going on in their lives.
You have a little bit of a chance to kind of react to it and talk about it.
It’s all consolidated in one space.
So it’s not quite as lengthy or like thrown out as a blog is.
I keep track of a number of blogs.
But I have a little bit of trouble just connecting with them on that same personal level.
There’s just something about being able to instantly interact on Facebook, but with it not being too short.
Like a comfort medium.
BRINGING COOKIES TO EVERY CONVENTION
What I found at conventions as a short story author is it’s a little bit easy to kind of disappear.
Even a lot of novelists kind of struggle with standing out.
It’s a very highly competitive industry full of fantastic writers.
So you want to stand out a little bit.
I found number one, the cookies kind of helped people remember me based off of that.
In addition, I also am rather the introvert and I found the cookies kind of helped give me a safety net or a magical shield a la Captain America minus flinging it at people.
When in doubt, pass out the cookies.
I can meet people and just randomly walk around and be like, “greeting stranger, have a cookie.”
It’s made it a lot easier actually to meet people and to break ice and to not get all caught up in my own head.
It’s been very useful for that and people actually recognize me.
At armadillo con this year (last year), someone came up and they’re like, “oh my gosh, you’re the cookie lady from comicpalooza.”
It works.
I spend the entire day before every convention baking those 700 cookies.
So it’s a lot of work, but a lot of fun and everyone loves cookies.
Podcast Anniversary Milestone Worth The Wait
By Cheval John
February 7th, 2018
Today’s episode of What’s The Word? featuring Kate Frappell, Design Lead at ManageFlitter is a very special show.
Kate is also the co-host of It’s A Monkey Podcast and is the producer of the popular twitter chat, #socialroi, hosted by Madalyn Sklar.
This episode marks the fifth year anniversary when I started the podcast on this very day.
I basically used my cell phone to host the show because I felt at that time I did not have the resources to spend on a microphone or editing type of equipment that goes into podcasting.
The platform I still use to this day to launch this show, blogtalkradio, made it simple for non-tech people like me to schedule the show and allow me and the guest to dial into the platform.
From there, the show goes live as an online radio show and then they process the interview and turn it into a podcast feed to distribute to iTunes (now apple podcasts), stitcher and google play music.
I honestly had planned to start the podcast in january after I had created the account with blogtalkradio.
However, the guest basically changed her mind and let me know she could not be a part of the podcast.
This taught me a lesson which I basically would recommend to anyone who is thinking about starting a podcast.
Never ask someone outside of the people you know very well to be a guest on your show if you are just starting out with a podcast.
Most of the time, the outside people will be nervous because they do not know what to expect if you are launching a podcast for the first time.
It is much better to have a track record of your show when you are pitching to most of the big name people because they want to make sure that your podcast fits their business or their brand.
My first guest was a professor at Sam Houston State University (SHSU), who had served in the white house during the ford and reagan administration.
I will admit that a bit of miscommunication led to a shaky start in the early going of the show.
But when the guest arrived, the show went well and had over a 1,000 downloads to my surprise.
In the first year and a half of hosting the show, the majority of my guests were professors and college coaches from S.H.S.U.
From there, the guest became more diverse due to the fact that publicist were reaching out to me to interview their clients and even from building long term friendships on social media.
Then the live stream revolution changed the direction in how I host the show.
Meerkat was launched in february of 2015 and was introduced at South by Southwest the following month of the same year.
Ironically, Periscope was launched in March of that same year and became an “instant hit” with consumers.
The live video platform, blab, was launched around mid-summer of 2015.
This app was the first to host entirely on computer and not on smartphones which gave people like me who did not own phones with apps at that time to participate in the live streaming revolution.
It also had the ability to record the live stream which would be saved as an mp4 video and a mp3 audio which made it easy for me to upload to blogtalkradio.
This also made me realized that I would need a quality microphone to make the live stream work.
So I bought my first microphone and jump right in the live streaming revolution.
As the saying goes, social media changes in an instant.
And that is what happened to the live streaming apps.
Meerkat disappeared within a year and blab basically disappeared in that same time frame.
While Periscope later integrated with Twitter and Facebook Live was officially launched in early 2016.
What is interesting to note is that the smart video companies have pivoted their services to be as compatible with the bigger social media platforms which are dominating the live streaming revolution.
Platforms like Zoom and Blue Jeans Network, which has been in business for years before the live streaming revolution, integrated their platform with the likes of YouTube Live and Facebook Live.
So now I am recording all of my podcast using facebook live via blue jeans network and today’s episode is part of it.
In this episode, you will hear:
-how Kate decided to become a designer
-how she became the lead designer for ManageFlitter
-what inspired Kate to live in Canada for an extended period of time
-the importance of live streaming
-why businesses should embrace social media
This episode was recorded on Facebook Live via Blue Jeans Network in January of this year before ManageFlitter’s one year anniversary of hosting the #socialroi chat.
Snippet on Vallano Media TV
Full Episode on BlogTalkRadio
Website: www.katefrappell.com
Twitter: @katefrappell
Quotes from Kate Frappell on:
STARTING THE #SOCIALROI TWITTER CHAT
I think mainly we just wanted to get the manageflitter name out there and better build relationships with our customers and our audience.
From our point of view, get inside the minds and find out what products they are using, how they are using them, why they like certain things and learn from them so that we can implement it into the internet social as well.
It’s been really good.
When I first started, I was like, “Oh, I’m not sure this twitter chat thing is all about” and now, I really like it.
I think they’re great.
I’ve met a lot of great people through twitter and joined all sorts of different twitter chats and had opportunities like this to talk on podcasts.
It’s been really good.
Great exposure as well.
That’s sort of the journey for #socialroi.
BUSINESSES HOSTING OR PARTICIPATING IN TWITTER CHATS
Twitter chats are an opportunity to log in and chat with other like-minded people or people who know more than you.
If you are an entrepreneur and you want to learn about, let’s say, social media marketing, you could jump on the #socialroi chat and find out how you can improve your return on investment using social media.
Everybody in the chat talking about the same thing.
We have different topics every week and you can just learn so much as an individual or as a small business.
You can meet people who give you business opportunities.
It’s sort of a never-ending cycle.
I think it’s really worth putting the time into networking.
From a personal point of view, I mean a lot of entrepreneurs starting out are very busy and there is a lot of networking events that you physically have to attend.
But for a twitter chat, you just have to log in.
You do not have to even leave your desk.
I think it’s fantastic.
LIVE STREAMING
I think it’s still growing to be honest.
I do watch some live streams, but they are not the first thing I go and look at.
If I log into facebook, I’m sort of just scrolling through my newsfeed as I am used to.
But, I will click on the occasional live stream and they end up being very valuable.
So I think it’s just a matter of time before people kind of adopt and get use to watching these live videos and understanding who’s behind the businesses that are hosting them.
I think I read recently that 80% of people would rather watch a video than read something, especially people on social media.
I think it’s gonna be good.
I think it’s really going to take off.
The other thing as well is it’s evergreen.
For example, even if someone’s not watching this video right now, it’s going to be on your facebook page and people can come back and watch it at any time.
PODCASTS
Podcasting is becoming more popular definitely.
Even if you look now at the amount of softwares that are out there to help with podcasting.
One of the big problems we have with the monkey podcast is not getting enough analytics.
The fact that Apple is actually building this software to look into the analytics of podcast listeners is saying a lot like where podcast is going, how popular it is, why people are listen to it.
Business people and entrepreneurs are going to need it if they are going to take on podcasting.
It has a lot of potential especially with mobile devices now.
It’s nice to listen to something other than music sometimes.
WORKING REMOTELY
We use slack internally.
That makes it super easy to message each other.
Slack made a huge difference in opening that communication online.
Plus, the time zone is not terrible.
9 a.m. in Sydney, Australia is about 2 p.m. pacific time here in the west coast of Canada.
So I have the morning by myself and then the afternoon, everybody is online.
It’s basically like working in Sydney, Australia in the afternoon.
It’s been really good.
Twitter obviously helps as well.
Everybody is on twitter quite a bit because the whole product surrounds twitter.
I would say that there’s e-mails as well and a little bit of skype.
Really, I just have to credit slack.
ON MOVING TO CANADA
What led me to come over here was I’ve always really liked Canada for some reason.
My aunt would give me travel guides to Canada for Christmas.
In 2015, I did a lot of traveling to New York, East Coast Canada, West Coast Canada and Alaska before going back home.
I got a taste of the different parts of Canada and most of the highlights which is sort of the nature of the bus tours.
I really like the west coast of Canada and knew I wanted to come back here.
I kept working and saved money.
Then I was like, “You know what, I really want to go and live there.”
I applied for my visa and I got it.
I had a chat with Kevin (Garber), who is the boss of Manage Flitter and he thought about it for a bit and said, “Look, we rather you keep the job and work remotely than quit.”
I said, “Thank you.”
I really like the team.
It worked out really well.
That’s how I ended up here.
BUSINESS OWNERS OR EMPLOYEES WORKING REMOTELY
I would recommend it in the sense.
If you have not worked remotely before, it’s a whole new adventure.
Make sure you put the time into your day and have the discipline to work, but also have the discipline to switch off because you can just stretch your work day out forever.
I’m finding a good balance and the flexibility is amazing.
So sometimes, if I want to do something fun in the morning, I can and then I can start my day a little bit later and I’ll be online when everyone in Australia is online and I can work a little bit late into the night to make up for that.
It’s a huge learning curve from a working career perspective.
If you go to a new place, it’s a whole new culture to learn.
You make a lot of new friends.
You have to put yourself out there.
It sort of pushes you outside of your comfort zone which is really important I think.
Who would you like to be a guest on What’s The Word? in the future? You can leave your comment below.
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