Kerry Gorgone, Host of The MarketingProfs Podcast
By Cheval John
January 3rd, 2018
Today’s episode of What’s The Word? features Kerry Gorgone.
Kerry is the host of The MarketingProfs podcast, a show which interviews thought leaders in the marketing industry.
The show recently celebrated it 300th episode late last year.
Kerry also is a returning guest as she made an appearance on the 250th episode of my podcast.
In this episode, you will hear:
-How she celebrated their milestone of 300th episodes of the Marketing Profs
-Choosing Between Live Streaming and Podcasting
-The first concert Kerry ever attended
-If Kerry and Ann Handley released their “Christmas album”
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Kerry Gorgone’s Website: www.kerrygorgone.com
Twitter: @kerrygorgone
Quotes from Kerry Gorgone on:
300TH EPISODE OF MARKETING PROFS
What’s interesting about what Lou Imbriano had to say was it’s not just about X plus Y equals Z.
You can’t just do the same thing no matter what type of business you are.
Every customer segment is a little bit different.
Every business is a little bit different.
You can not give a formula about how to build a relationship.
You have to just be prepared to go the extra mile for your customers and know what it is you know or anticipate.
What it is that certain segments need and really genuinely express I think empathy and interest in helping them get the most out of your product or service.
It is a lot more human and it’s much more of an art than a science sometimes.
Sure there’s data behind how often those people renew because you put in the extra effort.
But can you draw a straight line between opening after hours so that somebody can get their work done because they are on a deadline and extra revenue through renewal?
That would be difficult, but the relationship is there nonetheless.
That’s what was interesting about Lou.
He works a lot now.
He was with the (New England) Patriots before.
So it’s very different kind of marketing.
But you still had your super fans and then you’re more casual fans and then people who maybe come to a game now and then and people who just don’t care about sports at all.
So who are you going to focus on?
Obviously, the people who cares and spend money with you.
LIVE STREAMING
Depends on your business.
It can always help you.
If you are talking about driving real specific business objectives, I think if you do events, even a user conference, then live streaming would be very beneficial to you because you are going to create kind of a fear of missing out among the people who did not attend the event and they’re going want to come next time.
So there’s a lot to be said for featuring users, customers, clients, employees, etc.
Live streaming gives you a look at someone literally that you could not get any other way from a glossy headshot and a well-written piece or even an audio podcast to a point.
I think that’s always gonna benefit you.
If you are selling Lamborghinis, then live stream, not while driving because it would be irresponsible.
I think it’s very valuable.
So the more you can do something different, the better your results are going to be for gaining some initial exposure.
Live streaming that way can be good too.
PODCASTING
You have seen an incredible renaissance in podcasting because it is so much easier for people to produce them and publish them.
It’s so much easier for people to find and listen to them.
Edison Research does this great series year after year called “The Infinite Dial”
It talks about the podcast listening audience.
It’s growing and is really valuable.
The people that listen to a podcast on average make more money.
They are more inclined to interact with brands online.
So if you are in marketing, you should be podcasting because the people who listen to podcasts, they are the people you want.
It’s better than a lot of other marketing channels we invest a lot in and do not think twice about.
From a qualitative perspective, it literally gives you your customers ear.
There is an intimacy to that.
I’ve had people recognize me at marketing profs events just from my voice which is hysterical to me.
There’s something very personal about it as well.
I just think it’s a medium unlike any other.
Not only is the research there to support that it’s growing, but anecdotally, people seem to gravitate towards it.
CHOOSING BETWEEN LIVE STREAMING AND PODCASTING
You can consider a live stream a podcast if you do it regularly.
It’s not audio only.
I mean you could have a video podcast.
For one thing, you must have effective live stream if you are video podcasting because it’s really hard to edit video.
So if you stutter or something and try to fix that, you will be like a jump out in the video.
If you’re a little skittish of post-production, then live streaming might be preferable for you.
If on the other hand, you’re afraid of saying something wrong, then maybe start out with an audio podcast because you can fix that.
So it’s really a question of your goals and your preferences.
There are times that watching a video is not convenient.
Going to the gym comes to mind.
You should not be watching a video while sitting in the car.
It’s just different.
You are reaching people at a different time.
The only thing is a lot of people watch videos with the volume off because they don’t want to get caught at work.
Unless they have close captioning or something, they’re not going to know what you are saying.
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How I Record My Podcast Using Blue Jeans Network
by Cheval John
A couple of months ago, I had written a post about how I convert my live stream shows to a podcast.
Though it showed the step by step process of turning a live stream to a podcast, you were probably wondering how I did a two-person live stream on Facebook Live in the first place.
The video below will show how I simulcast my podcast recording, What’s The Word? using Blue Jeans Network.
I want to let you know there are other video platforms like Zoom Webinar, Wirecast, and even Crowdcast.io that allows you to simulcast to Facebook Live and YouTube.
I chose Blue Jeans Network because their platform is very simple to use and it fits me.
Without further ado, here is the video
In closing, I want to let you know that later this week will be the 300th episode of What’s The Word?
The guest of honor is Heather Havenwood, author, speaker and entrepreneur.
The episode was recorded on Blue Jeans Network and you will hear the entire interview on BlogTalkRadio
Here is a snippet of the interview with Ms. Havenwood
Returning To Business As Usual
By Cheval John
I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.
Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.
I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.
One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.
I saw the importance of live streaming for podcasters in mid-2015
I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.
Then I received a message about this new platform called blab.beta.
They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.
At first, I did not understand the platform when it was not working on my side of the computer.
I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.
I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.
Blab.beta changed my mind as their live streaming platform was only for computers.
So I started using blab for live streaming my podcast and it was a blessing and a curse.
The blessing part of using blab was meeting awesome live streamers like Victoria Taylor, Jennifer Hoverstad, Ross Brand, Vicki Fitch, Chris Strub and Jennifer Quinn.
And “meeting” people on video like Rebekah Radice, Kami Huyse and Kelly Hungerford from the years of chatting on social media.
The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.
The executives of blab decided that developing their platform was not worth it anymore.
So they shut it down abruptly in August of 2016.
Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.
Plus, Facebook launched live video on their platform in early 2016.
As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.
Two prominent live streamers, Mitch Jackson and Mrs. Hoverstad, mentioned about how huzza.io was a great platform.
So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.
A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.
As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.
Then, the founders announced they sold huzza.io to kickstarter in February of this year.
I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.
Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.
This platform is a lot like blab with the biggest difference being they are very stable.
Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.
In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.
Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.
I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.
As I close out this post, here are the most important lessons entrepreneurs must apply to their business:
1. They must know when to pivot their business.
The above can happen with the help of a business coach and also feedback from your customers.
2. They are many ways to skin a cat
The above saying means there are multiple options in getting your message out to your desired customer base.
Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.
3. You must follow the trends that is happening in your business industry.
This is reserve for the podcasters within any sector of the market.
Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.
You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.
As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.
Plus, I will continue to use blogtalkradio to air those same recordings.
Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.
How are you moving your business forward?
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