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April 2, 2016  

Embracing The Madness

By Cheval John

The Final Four is set to begin in less than 4 hours at NRG Stadium in Houston, Texas.

Many can say that this event featuring North Carolina, Villanova, Syracuse and Oklahoma will be one of the most anticipated in NCAA Basketball.

The Final Four is considered one of the most excited events in American sports because of format of the NCAA basketball tournament.

You win and you move on.

You lose and you go home.

One must also come to understand is that Houston is very fortunate to be hosting the Final Four this year because it is a test run before they host the NFL’s biggest event of the year, “The SuperBowl.”

Half of downtown Houston is extremely busy because the NCAA’s Fan Fest is happening at Discovery Green Park and the George R Brown Convention Center.

And the city of Houston is getting a major economic boost from the Final Four.

According to a report from KFOR-TV in Oklahoma, about 70,000 to 100,000 fans are attending the Final Four event in Houston

That same report indicates that Houston will make about 150 million dollars from the Final Four.

It also helps that major media like ESPN, TBS, CBS and TNT are broadcasting the event and indirectly promoting the city of Houston.

And fans are sharing with their followers their experience while attending all of the festivities surrounding the Final Four.

And of course living in the Houston area, I have the opportunity to see first hand of all of the events surrounding the Final Four.

Which leads to this message.

Take advantage of the opportunities that are presented to you to make your life better.

Since we have all of these social media platforms like SnapChat, Periscope and Blab, you can build trust with your audience that can lead to your eventual success as a business owner or an employee for the better.

I am following my own advice above by showcasing everything that is happening at the Final Four.

Here is my Periscope below:

Now the only question is “Who Is Going To Win The National Championship?”

I have North Carolina winning the championship in Houston.

Who do you believe going to win the national championship?

March 1, 2016  

Samantha Kelly’s Gift Keeps On Giving

By Cheval John

Samantha Kelly has come a long way to be where she is at today.

Ms. Kelly, also known as “Tweeting Goddess” built her first business to profitability because she connected other Irish entrepreneurs through the #IrishBizParty twitter chat.

That twitter chat led other business owners for meetup gatherings and also led to the Dublin, Ireland native to launch her Tweeting Goddess business.

Ms. Kelly success did not come by accident.

She understood from the first day that if you were going to be successful in business, you have to help other people to achieve success.

And because of her giving mentality and her willingness to help other business owners to be successful, she has achieved great success herself in her business.

In addition, her native Ireland is now going to be even more better because they are catching up in social media.

The reason is because of the first ever Social Media Summit Ireland that began earlier today at Aviva Stadium, home of the rugby and soccer national teams in Dublin.

The conference came to being due to the vision of yours truly, Ms. Kelly.

She saw how behind Irish businesses were in social media compared to businesses in the United States and the United Kingdom.

And the fact that she saw how much it would cost her to attend social media conferences to learn from the leading experts in the social media industry gave her the idea of bringing these same experts to teach the business owners how to build their audience on social media.

The speakers themselves are truly happy to be there to share their social media expertise because they felt welcomed.

Some of these tweets below showcases the success from the social media summit ireland

So if a business is going to be successful for the better by lifting each other up, why are they still tearing each other down?

What they don’t realize is that they are contaminating the market with their selfishness and are ruining opportunity for anyone to make a living for the better.

They still subscribe to the fact that if they undercut their competition and put people down, then their business will be successful.

Thank goodness Ms. Kelly don’t subscribe to the dogma of putting people down in order to be successful with her business.

Because of her willingness to help her “competition” to be successful with their business, the entire business community and sports organizations in Ireland will now be a step further to being proficient with social media as their counterparts in the U.S. and U.K.

YouTube video courtesy of TEDX

February 24, 2016  

Everyone “Benefits” From Oil And Gas

By Cheval John

February 23rd, 2016

Photo Courtesy of Art Institute.edu

Photo Courtesy of Art Institute.edu


Houston has it advantages and disadvantages of being the energy capital of the world.

One of the advantages is being the location of 26 Fortune 500 companies behind New York City.

The other advantage is being the host of the 35th annual IHS CERA Week at the Hilton-Americas Houston hotel in downtown Houston.

The conference brings together executives, policymakers and government officials from around the world to discuss about the future of energy and the inconsistencies of the oil and gas industry.

One could say that this conference was timely because of the drop in price for oil in recent months.

Some quotes from the conference on Twitter includes:

For the ordinary consumer, this would be seem to be like great news because of the low cost of gasoline in most of the USA.

They would believe that they deserve a huge break after the years of paying high prices for gasoline.

What they fail to understand is that the recession in the oil and gas industry have an indirect effect on other industries as well.

Case in point, Houston.

The Bayou City had grown over the years due to the oil and gas industry.

Marcellius Foster, a former resident of Huntsville, Texas, became wealthy due to his investment in the discovery of oil at Spindletop and founded the Houston Chronicle in 1901.

And when the recession hit most of the country, Houston was able to offset the recession because the oil and gas was able to boost up their local economy.

And over those years, those who become millionaires due to the oil and gas industry gave the city of Houston their own respective sports teams like the Houston Astros (1962), the Houston Oilers (now Tennessee Titans,) the Houston Rockets (1971) and the Houston Texans (2002).

But when the oil bust happened in the late 80s, Houston felt the worst of that failure because the majority of their economy was in the oil and gas.
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And though Houston has diversified their economy since the oil bust, businesses will still experience the sting of the oil and gas industry indirectly.

An example would be the restaurants and coffee shops.

And when most of the employees gets laid off from most of the Fortune 500 companies due to the current recession in the oil and gas, it affects them because they cater to these same employees.

So in the long run, everyone is affected by the oil and gas industry.

And if they want to avoid the affects of the oil and gas industry, they will have to build a strong online presence by sharing valuable content through their blogs, podcasts, video etc. about their expertise in the oil and gas industry.

They will also have to be as transparent as possible and participate in group chats on social media platforms.

Because when they have a strong network that they built while they were working in the oil and gas industry and have a loyal audience through social media, they will have a 80% chance of gaining work whether as an employee or an entrepreneur when the layoffs happened to them.

February 19, 2016  

Working The Second Shift

By Cheval John

Most entrepreneurs begin their businesses while they are working full time for their respective companies.

When they finish their duties for the day as an employee, they go to work on their business for the better.

Dr. Harold Arnold describes these part-time entrepreneurs who are building their businesses in the term of working the second shift.

He came out with the book, Second Shift, and shared about how he wrote the book on “Starve The Doubts,” with host Jared Easley, where I served as one of the co-host of the show along with fellow co-host Renee Groskreutz for this episode.

Professional athletes are in a lot of ways like part-time entrepreneurs because they are competing on a daily basis compete in their respective sports.

Everyday on national media outlets like ESPN, NBC, we hear from pundits on what these athletes did or did not do to help their team win.

Their identity are immediately connected to the sports they play.

And most of these athletes are working in their second shift when they are building their very own businesses during their off season.

They understand that they have to do something different once they retire from their respective sports.

So in a lot of ways, part-time entrepreneurs can relate to professional athletes.

And there is nothing wrong with starting your business on the side while you are an employee.

As long as that businesses does not conflict with your place of work either in the sports industry, public relations industry, etc.

February 16, 2016  

The Flexibility of An Online Business

By Cheval John

Soccer (as the world calls football) is one of the most unique sports ever created.

The sport is played in all of the 193 sovereign countries and all of the about 50 territories of the world.

Soccer’s success can attribute to a lot of tournaments that includes the FIFA’s World Cup and the UEFA Champions League.

For the athletes that plays soccer, it allows them to build a foundation that can set them and their families to break the poverty that the majority of them grew up in.

Another benefit that athletes have in playing soccer is the opportunity to travel the world.

They can interact with a new culture that is different than theirs and also improve their soccer skills that can benefit their respective national team.

In a lot of ways, creating an online business can allow you to work from anywhere in the world.

According to this 2014 Internet Retailer article, they are between 12- 24 million online businesses in the world today.

That makes it easy for a business owner to work from anywhere in the world and run their business.

And to add on the fact that social media has made it more manageable to interact with their prospective customers everyday, the business owner can succeed from any location in the world for the better.

Now if you have a business and you are not on social media, you are very invisible.

The reason being is that your potential customers are already on social media and are making their decision of whether to buy from a business or not based on what they see from their peers on social media.

Another reason why a business owner should be on social media is because half the world are on social media according this Fortune article.

Ahna Hendrix, who is the founder and CEO of Arch Digital Agency, was very smart in building her online presence while she was in college before creating her business.

Ahna shared with me on What’s The Word? about how her travels indirectly helped her to form her business and why many people should embrace social media.

She also chatted about her podcast, “Behind The Brand with Ahna,” which she records on the live streaming platform, Blab.

In conclusion, the internet has opened doors for anyone to run an online business and build strong friendships through social media.

If a person uses social media correctly, they can have a long lasting business that will allow them to travel and also make the world a better place.

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